5 interesting facts about beauty brands you might not know | GoBeauty
5 interesting facts about beauty brands you might not know, Photo 1891

30 April 2023


5 interesting facts about beauty brands you might not know

Beauty brands have long been developing innovative products and marketing strategies to captivate the hearts and minds of consumers worldwide. Behind the scenes, many beauty brands have fascinating stories, unique origins, and intriguing facts that might surprise you. In this article, we will uncover five interesting facts about well-known beauty brands that you may not have known.

  1. Estée Lauder's humble beginnings Estée Lauder, one of the world's most renowned beauty brands, was founded by Josephine Esther Mentzer in 1946. She started the company in her kitchen, initially selling just four skincare products. Mentzer believed in the power of word-of-mouth advertising and would give out free samples to attract new customers. Today, Estée Lauder is a global powerhouse, owning numerous popular brands such as MAC, Clinique, and Bobbi Brown.
  2. L'Oréal's scientific roots L'Oréal, one of the largest cosmetics companies globally, has its origins in science. In 1909, a young French chemist named Eugène Schueller developed a hair dye formula called "Auréale." Schueller's invention laid the foundation for the L'Oréal brand, and he continued to prioritize scientific research and development throughout the company's growth. Today, L'Oréal invests heavily in research and innovation, with over 4,000 researchers working in 21 research centers worldwide.
  3. The Body Shop's activism and ethical values The Body Shop, founded by Anita Roddick in 1976, is a pioneer in the world of ethical beauty. Roddick believed that businesses should be a force for good and built her company around strong ethical values. The Body Shop was one of the first brands to advocate against animal testing and promote fair trade and environmental sustainability. The company's commitment to these values has remained strong, inspiring many other beauty brands to follow suit.
  4. NARS' iconic product names NARS, a high-end makeup brand founded by makeup artist François Nars in 1994, is known for its provocative and cheeky product names. Some of its most famous products, like Orgasm blush and Deep Throat blush, have generated buzz and controversy over the years. According to François Nars, these names are meant to make people smile and break away from the traditional, conservative approach to makeup marketing.
  5. MAC's commitment to social causes Make-up Art Cosmetics, better known as MAC, was founded in 1984 by makeup artist and photographer Frank Toskan and beauty salon owner Frank Angelo. From its inception, MAC has been deeply committed to social causes. In 1994, the brand established the MAC AIDS Fund to support people affected by HIV/AIDS worldwide. The fund is primarily financed through the sales of MAC's VIVA GLAM lipsticks, with 100% of the selling price going towards the cause. To date, the MAC AIDS Fund has raised over $500 million.

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Behind every beauty brand lies a unique story and a set of values that shape its identity. These five interesting facts about beauty brands offer a glimpse into the history, innovation, and social impact that has defined the industry. By learning more about these brands, we can better understand their missions and appreciate the passion and creativity that goes into creating the products we love.