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HomeBeautyBlooming Beauty. Top 5 Beauty Brands in Bulgaria

Blooming Beauty. Top 5 Beauty Brands in Bulgaria

Bulgaria, a beautiful country located in Southeast Europe, is not only rich in history and culture but is also a hidden gem in the beauty industry. Bulgarian beauty brands are increasingly recognized for their quality and the use of unique, locally sourced ingredients, such as rose oil and yogurt. In this article, we’ll explore the top five Bulgarian beauty brands that are making a name for themselves both domestically and internationally.

Bulgarian Rose Karlovo

The brand Bulgarian Rose Karlovo, named after the town of Karlovo, is synonymous with the country’s famed rose oil industry. With over 70 years of experience, the brand has mastered the art of extracting and utilizing rose oil, known for its hydrating and anti-aging properties. The brand offers an extensive product line that includes skincare, hair care, and fragrance products, each incorporating the benefits of rose oil.

Biofresh

Biofresh is another brand that has leveraged Bulgaria’s rose oil industry to its advantage. However, what sets Biofresh apart is its use of probiotics derived from Bulgarian yogurt in its skincare products. This unique ingredient has potent regenerating properties, helping to enhance skin health. Biofresh’s product line ranges from creams and serums to cleansers, toners, and masks.

Lavena

Lavena is a Bulgarian beauty brand that focuses on natural, effective skincare solutions. Their product lines cater to different skin types and concerns, including aging, sensitivity, and dryness. Lavena also offers specialized lines such as Footprim, for foot care, and Nature of Agiva, which features skincare products with snail extract and rose water.

Victoria Beauty

Victoria Beauty, a brand under the Bulgarian company Camco Ltd, offers a variety of products for skin, hair, and nail care. The brand is particularly known for its Keratin Therapy line, which provides hair care products enriched with liquid keratin to repair damaged hair. Victoria Beauty also offers collections featuring unique ingredients like snail extract, argan oil, and hemp oil.

STYX

Though STYX is originally an Austrian brand, its Naturcosmetic line is produced entirely in Bulgaria, earning it a place on this list. STYX Naturcosmetic offers a range of body care products made with high-quality, natural ingredients. The brand has gained a loyal following in Bulgaria and beyond for its commitment to sustainability, natural ingredients, and effective formulations.




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Bulgarian beauty industry offers unique and effective beauty solutions, with a strong emphasis on natural ingredients and locally sourced elements. These top five Bulgarian beauty brands perfectly encapsulate the country’s commitment to quality and innovation in the beauty industry. Whether you’re looking for skincare enriched with Bulgarian rose oil or hair care with liquid keratin, these brands offer a range of products worth exploring.

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