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Established in 1998 by Tara Fela-Durotoye, House of Tara has emerged as a beacon of innovation and inclusivity in the Nigerian beauty industry. This pioneering brand has championed a new narrative in African beauty, setting high standards and promoting the global appreciation of Nigerian aesthetics.

### Birth of a Beauty Pioneer

House of Tara was born out of a vision to redefine beauty standards in Nigeria and celebrate the distinctiveness of African women. Tara Fela-Durotoye's entrepreneurial spirit and passion for beauty led to the inception of this brand, which started as a small-scale business and has grown into one of Africa's leading beauty brands.

### Products and Services

House of Tara offers a diverse range of high-quality beauty products, including foundations, powders, lipsticks, eyeshadows, and more. The brand prides itself on its inclusive range of shades that cater to different skin tones, providing Nigerian women with products that enhance their natural beauty and instill confidence.

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Apart from cosmetics, the brand offers professional makeup services for various occasions and has established several makeup studios across Nigeria. The brand's pro-artistry and bespoke bridal services are particularly acclaimed for their excellence.

### Empowerment and Legacy

House of Tara isn't just about beauty; it's about empowerment. The brand has established the first-ever makeup school in Nigeria, providing professional training to aspiring makeup artists. This initiative aligns with Fela-Durotoye's commitment to empower Nigerian women through entrepreneurship.

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Moreover, House of Tara's "1000 Voices" project, a nationwide initiative, fosters entrepreneurship by providing the necessary resources and support to makeup artists to launch their own businesses under the brand's umbrella.

### Sustainability and Community Impact

House of Tara recognizes its role in the community and has embarked on various sustainability efforts. The brand actively supports local suppliers and endeavors to minimize its environmental footprint. Additionally, the brand is involved in several community service projects, showcasing a firm commitment to societal growth.

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House of Tara stands as a testament to Nigerian ingenuity, resilience, and the power of beauty. Tara Fela-Durotoye's vision has evolved into a brand that does more than sell beauty products; it changes lives, empowers women, and promotes a sense of pride in Nigerian heritage.

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As House of Tara continues to innovate, inspire, and redefine African beauty, it sets an empowering example for future generations of Nigerian entrepreneurs. It stands as an icon of a vibrant, diverse, and forward-thinking Nigeria, making a global mark with its unique take on beauty.


House of Tara Celebrating Nigerian Beauty

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In <a href="https://gobeauty.space/en/blog/article/Botox-for-your-hair:-A-to-Z/">the previous article about botox for hair</a> we talked about how the name of such a concept as “botox” came about and the principles of its action.

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Today we’ll talk about the ingredients – how to read, and most importantly understand the composition? What are fillers represented by and what are film-forming products?

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## PART III

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## Ingredients

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So, let us recall the previous parts: what is “botox”, “restoration”, “reconstruction” and what is the difference between them? The answer is extremely simple: these are different names for the same process – hair “treatment”.

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What is quality reconstruction? Let’s divide into stages:

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## Preliminary cleansing with a special shampoo

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The main objective of this stage is to maximize the purification of the hair from dirt accumulated – dust, styling trash (especially silicones), oils, fragments of a detached cuticle, etc.

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This stage of cleansing should perform one single function – to cleanse and prepare the hair for further “introduction” of the next stage. Therefore, it is not recommended to use “fatty”, nutritious shampoos in this case. Purification – and nothing more.

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## Filling a damaged cortex structure, moisturizing

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**Fillers** will cope with the filling function:

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- proteins in the first place (protein, collagen, elastin, keratin). It is desirable that the words “hydrolyzed” appear before these words. Then the probability of deeper penetration will be higher;
- peptides – substances consisting of amino acid residues;
- unconditionally amino acids;
- ceramides – to “help” the cuticular layer;
- and of course, oils (not to be confused with Mineral oil – a refined product).

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The most popular **humidifiers** used today:

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- glycerin 
- propylene glycol 
- sorbitol 
- sodium PCA
- aloe barbadensis leaf juice 
- urea

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All of the above fillers and moisturizers – this is the foundation that is designed to work with hair, it is for this that money is paid, due to this a qualitative result is obtained. Everything else is secondary (thickeners, emulsifiers, perfumes, preservatives, etc.).

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Another point to be taken with caution is that sometimes alcohol (alcohol denat, isopropyl alc., Ethyl alc., Ethanol, methanol) is added to the composition of such filler concentrates. As a rule, it is at the top of the list, therefore in large amounts and is intended to act as conveyor conductors. That is, to help other ingredients penetrate as deep as possible into the damaged cortex layers. However, with hair too damaged, with increased hygroscopicity (porosity), such a compound can play a trick. Hair may not withstand such an “alcohol” effect and simply break off. For this reason, many hairdressers “complain” of broken hair after the “treatment” procedure. Always check the composition and if you see the above types of alcohol at the top of the list, this remedy is not suitable for too damaged hair.

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## Film-formers, the final stage of any reconstruction

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These are the ingredients that will create a protective thick polymer shell by sealing everything placed in it in the cortex at the previous stage. It is these ingredients that give the hair thickness, shine, smoothness. So what are they:

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- PEG
- PPG
- PVP
- dimethicone
- dimethiconol
- paraffinum liquidum/ mineral oil/ petrolatum 

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And now the main thing: we use hair straightener – hot botox, and we do not use cold.

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In conclusion, is botox for hair so bad – NO!

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But it all depends on what kind of botox and whether it is correctly selected in relation to a particular type and condition of hair.

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After all, if a woman/man has healthy thick uncontrollable hair that is subjected to daily executions with a straightener in order to give them at least some order, then, of course, hot botox with an abundance of film-forming ingredients will be a real salvation in this situation. But the use of the same product on the damaged structure of bleached hair will already, on the contrary, be a crime. Therefore, you always need to think logically and responsibly approach any chemical procedure!

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Author
**Maria Shilovskaya**


Botox for your hair: A to Z. Continuation

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There are only a few days left before the onset of autumn, which means that your hair is likely to be significantly damaged during the hot season and this is noticeable even with the naked eye.

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In summer, the hair becomes dry, loses its shine, volume and vitality, which is why even the most fashionable dyeing can look unkempt.

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We have selected effective products that can fill your hair with strength, radiance and health.

## Care Basics, C:EHKO

![Care-Basics-C-EHKO-.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/Care_Basics_C_EHKO_87bbd56163.webp)

<center>photo credit: C:EHKO</center>

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The shampoo contains hops, known for its firming properties, as well as beer extract, responsible for the luxurious shine of the hair. The product performs well as part of rehabilitation care, is suitable for daily use and cleans curls as delicately as possible.

## Aufbau Maske, BE KEEN ON HAIR

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![Aufbau-Maske-BE-KEEN-ON-HAIR.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/Aufbau_Maske_BE_KEEN_ON_HAIR_507f2d50ba.webp)

<center>photo credit: BE KEEN ON HAIR</center>

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A mask with creatine, wheat proteins, panthenol and sesame oil restores the hair structure, compacting it from the roots to the tips, instantly giving even lifeless burned curls a well-groomed look.

## Creamy Oil, ING PROFESSIONAL

![Creamy-Oil-ING-PROFESSIONAL-.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/Creamy_Oil_ING_PROFESSIONAL_fcfc127a41.webp)

<center>photo credit: ING PROFESSIONAL</center>

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A product with a pleasant creamy texture, cottonseed oil and vitamin E in the composition. The cream is literally embedded in the structure of the hair, smoothing, filling with strength and shine, that is, in fact, performs all the functions of oil, but without a hint of oily or loss of volume.

Mission accomplishable: hair recovery after hot summer

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Serums are a powerful addition to any skincare routine. These lightweight, concentrated formulas can help target specific skin concerns and provide a variety of benefits. In this article, we’ll take a closer look at the power of serums and how they can transform your skincare routine.

## What are Serums?

Serums are a type of skincare product that typically contain a high concentration of active ingredients. They’re designed to be applied after cleansing and toning, but before moisturizing, to help deliver potent ingredients directly to the skin.

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Serums come in a variety of formulations, including hydrating serums, brightening serums, anti-ageing serums, and more. Some serums are water-based, while others are oil-based, and they can contain a variety of different ingredients, such as antioxidants, peptides, and vitamins.

## Benefits of Serums

Serums can provide a variety of benefits for the skin, depending on their formulation. Here are some of the key benefits of serums:

1. Hydration: Hydrating serums can help boost the skin’s moisture levels, leaving it looking plump and dewy.
2. Brightening: Brightening serums can help even out skin tone and reduce the appearance of dark spots and hyperpigmentation.
3. Anti-Ageing: Anti-aging serums can help reduce the appearance of fine lines, wrinkles, and other signs of ageing.
4. Acne-Fighting: Acne-fighting serums can help reduce inflammation and prevent breakouts.
5. Firming: Firming serums can help improve skin elasticity and reduce the appearance of sagging skin.

## How to Use Serums

Serums should be applied after cleansing and toning, but before moisturizing. Apply a small amount of serum to the face, focusing on areas of concern, and gently pat it on the skin. Wait a few minutes for the serum to absorb before applying your moisturizer.

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It’s important to choose a serum that’s appropriate for your skin type and concerns. If you have dry skin, look for a hydrating serum that contains ingredients like hyaluronic acid. If you’re concerned about ageing, look for a serum that contains antioxidants or peptides.

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In addition to choosing the right serum, it’s also important to follow a consistent skincare routine and protect your skin from the sun’s harmful UV rays.

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The Power of Serums: How They Can Transform Your Skincare Routine

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It’s hard not to notice that retro trends were simply flooded with podiums and shelves of stores. You have probably already heard from the mother or even the grandmother the phrase “This outfit was also very fashionable when I was young.” There are only a few differences in the combination of some elements. In this article, we will draw attention to several trends from the past. 

## Wrinkly things

The trend for ease and freedom in looks has already entered our wardrobe confidently. And deliberately rusty stuff adds attractive negligence. Linen cloth is now at the peak of popularity. Maybe your grandmother will try to iron your belongings, but it’s not necessary. That should be so. Very comfortable clothing that saves you time. The most up-to-date such things will be right now.

## Flared pants

The shouting trend of the past. Flared jeans and trousers are back again. They are for girls that are self-assured. It is best to choose such pants with a high waist, then your legs will be visually longer and the waist thinner. Keep in mind that your hips will also be highlighted and attract attention. It’s best to combine such pants with heeled shoes, a shirt or a T-shirt. A great option for a job outfit, if you do not have a strict dress code, and for a romantic walk or dinner in the restaurant.

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![flared-pants-703x1024.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/flared_pants_703x1024_e35ba8e938.webp)

<center>photo credit: Harper’s BAZAAR</center>

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## Dresses with flounces

Recently, dresses with flounces were an element of the retro wardrobe, they were chosen for themed parties. And now many of them occupy a place in everyday and basic wardrobe. Especially popular dresses with a polka dot pattern. Also, one of the trends that came back to us over time. If your mother has such a dress in the wardrobe, you can advise her to remember about it. Or lend for yourself. Undoubtedly you will be the altitude. The lightness trend and the combination of all make it possible to mix dresses with different shoes. Choose sandals of medium heights, and your look will be restrained and romantic. Combined with a stylish handkerchief in your hairstyle it will be a great option for a romantic date. And if you prefer a more modern combination, sneakers are your best option. In this way, you will feel comfortable all day.

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![retro-dress.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/retro_dress_05f5269313.webp)

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## Robe dresses

The robe dress is an element of wardrobe since the ’90s. In the 21st century, it is back in the trend. Some designers even create wedding dresses in this style. If your perfect dress is restrained, but with a highlight pay attention to the wedding robe dress. No matter how strange it may seem, this may be the best option for you. And for a daily look, choose a gown of the natural cloth and combine it with sneakers or shoes. With a belt, this dress will emphasize your waist, and despite the shoes on the low soles will look feminine.

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![robe-dress.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/robe_dress_15e352b642.webp)

<center>photo credit: cdn.fashion-woman</center>

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![sac-perles-683x1024.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/sac_perles_683x1024_621b32be0e.webp)

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Retro trends in modern outfits

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Bring hair back to life energy, shine and strength easily thanks to the regular use of hair masks prepared at home, from fresh products stored in the refrigerator. Lemon, banana, olive oil, milk, honey and other usual products will help to overcome hair loss, dandruff, split ends and other problems. In this article, we have collected 5 of the most effective hair masks, which can be prepared at home.

## Honey mask

The honey mask will help to restore hair after aggressive staining and reduce their loss. At first, honey should be heated to a liquid consistency (2-3 tablespoons) and then applied to clean hair. Honey should be rubbed into the head with massaging movements for a few minutes, and after 30-60 minutes the head is better wrapped with a towel. Then, wash mask with warm water. This mask can be made twice a week.

## Masks made of apple cider vinegar

To get rid of dandruff and itching at home will help apple cider vinegar. For therapy, you need to mix half a cup of vinegar with half a glass of water and apply the solution to the hair and scalp. Leave for half an hour or an hour, then wash your hair with shampoo. Vinegar eliminates excess oils and fats and helps to eliminate dead cells.

## Mask against split ends

To cope with the problem of split ends will help mask with egg yolk, honey and vegetable oil. Together, these components allow you to saturate strands of trace elements and essential vitamins, most importantly, restore their structure. The curative mixture is prepared from 1 yolk (boiled), a tablespoon of honey and butter. The ingredients are mixed and the mask applied to clean hair for about 20 minutes. After that, the mask should be washed off without shampoo.

## Kefir-bread mask

Kefir-bread mask will help to give a healthy shine to the dull and damaged hair, makes it strong and healthy. It is prepared with 100 ml of medium-fat kefir, 1 piece of rye bread and a teaspoon of burdock, olive or linseed oil. Well-mixed slightly warmed up sweep better apply to dry hair, rubbing into the roots. Keep the mask for 30 minutes, with head wrapped in a towel. Wash off the mixture with warm water without the use of detergents.

## Mask against brittle and dry hair

To restore brittle and dry hair will help home mask made of avocado, milk and olive oil. Before preparing the mixture, 1 small avocado must be beaten in a blender until the consistency of the puree. Its moisturizing properties will help to revitalize the dry curls. Add 1 tbsp of olive oil and ¼ cup of milk. The homogeneous mixture should be applied for 15 minutes to clean hair. Then, wash your hair with warm water without the usage of shampoo.

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Top-5 masks for home hair care

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The charm and beauty of Ukrainian women are known far beyond in Europe. Save attractiveness and youth effectively helps a variety of cosmetic products of domestic production. In this article, we will talk about the most popular and proven brands “Made in Ukraine”.

## Wax and medical cosmetics

Natural, therapeutic cosmetics is the basis for body and hair caring for Ukrainian girls. In this group of products in domestic market, the leading position is taken by “Yaka”, Vigor Cosmetique Naturelle, Elf, Biocon, HerbalSpa, Home doctor, Green Pharmacy, Salon and other brands.

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TM “Yaka” offers products both for men and women, created with the use of innovative technologies based on old recipes. The green line of the brand allows you to carefully care about face, hands, feet and hair skin. Products from organic series, enriched with medicinal extracts of herbs such as rosemary, lime, heather, quickly and effectively improve the condition of the skin and hair, help solve a lot of problems. Features of male care are taken into account in a series of cosmetics for men. It is suitable even for sensitive skin intensively nourishing and moisturizing it.

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![nathan-dumlao-501600-unsplash-683x1024.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/nathan_dumlao_501600_unsplash_683x1024_e6b7990f79.jpg)

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Vigor Cosmetique Naturelle cosmetics are made from environmentally friendly raw materials. It includes biologically active components, essential oils and extracts of herbs from different corners of our planet. The products are based on oils of goji berries, Taifa roses, macadamia, sea buckthorn, avocado and coconut, as well as cornflower extract, aloe vera juice, black caviar protein. The brand, depending on the type of skin, offers organic remedies that help moisturize it, and also cosmetics has a lifting effect, brightening, nourish skin. Large selection of products with pronounced detox-effect, to combat cellulite, for massage is presented for body care. Organic shampoos and masks, balms and serums will strengthen structure of hair and prevent its loss.

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![olive-oil-968657_1920-1024x683.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/olive_oil_968657_1920_1024x683_7e2f3a1897.jpg)

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The “Elf” brand is widely known for both adults and children. Innovations and natural ingredients used to create products for hair, facial skin, hands and feet treatment, can be used even by children and pregnant women. The company offers a wide range of seasonal products, for example, products for sunburn and protection from ultraviolet radiation. The manufacturer has provided packages for travel and economy format.

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![suhyeon-choi-104926-unsplash-683x1024.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/suhyeon_choi_104926_unsplash_683x1024_d78bdc94de.jpg)


Ukrainian beauty: cosmetics of domestic production in Ukraine

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Masks are excellent products for taking care of the skin of the face to save youth and beauty. But we, girls, always strive for perfection! What can be done to enhance the effect of masks? GoBeauty Blog will tell about it today.

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![sheet-mask.jpeg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/sheet_mask_820c27c2d9.jpeg)

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## Cool before use

Gel masks are produced to remove inflammation and irritation, narrow the blood vessels and soothe the skin. The case will go faster if you pre-put a tube with a mask in a freezer for 10 minutes. The main thing is not to leave the product at a minus temperature for a long time.

## Have a steam bath before applying the mask

This technique we know from cosmetologists – they always steam the skin before mechanical cleaning. It’s easy to do it at home – take a bath of hot water and wash your face with a regular cleanser. 15-20 minutes is enough to open the pores and to improve the penetrating ability of the components of the mask.

## Massage with jars

Another great way to open the pores and activate blood circulation of the skin of the face. To do this, you will need a jar (which can be purchased at Aliexpress for 1-2 dollars) and a face cleanser in the form of a gel or foam. Apply it on your face and massage the massage line. You will have enough 15-20 minutes to rub your entire face and chin. Then apply a mask and hold it following the instructions.

## Micro-needling

The relatively new procedure for the implementation of which requires a particular device – dermapen. The principle of the process is simple: a set of needles of diminutive size pierce the skin, leaving the microchannel on the surface. It stimulates the skin to produce collagen and elastin more active. An essential condition for the effectiveness of the procedure is the rapid application of mask or serum to the skin after treatment with needles. Cosmetologists advise to divide the face into zones and work it out alternately.

## Turn over to the other side

This tip is relevant for sheet masks. Most often, they are very generously imbued with cosmetic ingredients. It’s foolish not to use it. Therefore, we recommend the first 10 minutes to use one side of the mask, then flip it over and leave it for another 10 minutes. In this way, you will double the result and get an additional dose of moisturising.

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But it makes no sense to bother with moisturising masks with a creamy texture. They can be left even for the night. Besides, there is a category of special night masks. Applying before bedtime – and it works until you sleep. It’s fantastic, isn’t it!



When better is not the enemy of the good: increasing the effect of masks

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Stylish ombre manicure ideas on Instagram

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Hairstyle from the 90s this year breaks all records of popularity among fashionistas. And this is not surprising, because it is very comfortable, practical and stylish! We are talking about a high ponytail.

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90s hairstyle high ponytail is a universal solution for both everyday and evening outfits. This hairstyle looks good with both jeans and dresses.

## How to make a high ponytail?

It is enough just to throw the finished tail on the back of the head and pin the elastic band. Then return the tail to its original position and gently smooth with a thin brush.

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border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B6i0IZYAYmG/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">Публикация от Kim Kardashian West (@kimkardashian)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-12-26T17:26:49+00:00">26 Дек 2019 в 9:26 PST</time></p></div></blockquote></center>

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<center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/B2IuCLllbrk/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/B2IuCLllbrk/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/B2IuCLllbrk/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">Публикация от Hailey Baldwin Bieber (@haileybieber)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-09-08T04:07:42+00:00">7 Сен 2019 в 9:07 PDT</time></p></div></blockquote></center>

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Finnish skincare brands are gaining widespread recognition for their commitment to harnessing the power of nature and science to create products that promote healthy, radiant skin. With Finland's pristine natural environment as their inspiration, these brands offer a unique blend of purity, innovation, and effectiveness. In this article, we explore the allure of Finnish skincare brands, highlighting their standout products, dedication to sustainability, and the secrets behind their success.

## Embracing the Power of Nature

Finnish skincare brands draw inspiration from the country's breathtaking natural landscapes, which include vast forests, crystal-clear lakes, and the pristine Arctic wilderness. These brands harness the potent botanical extracts, mineral-rich waters, and antioxidant-packed berries found in Finland's environment to create products that nourish, hydrate, and rejuvenate the skin. From birch sap and sea buckthorn to cloudberry and arctic lingonberry, Finnish skincare brands utilize a diverse range of natural ingredients known for their skincare benefits.

## Innovative Formulations

While rooted in nature, Finnish skincare brands are also known for their innovative formulations that combine traditional ingredients with cutting-edge technology. Whether it's advanced delivery systems, potent actives, or unique textures, these brands prioritize efficacy and performance, ensuring that their products deliver visible results. From gentle cleansers and hydrating serums to luxurious creams and masks, Finnish skincare brands offer a comprehensive range of products to address various skin concerns and preferences.

## Sustainability and Transparency

Finnish skincare brands are committed to sustainability and transparency, with many adopting eco-friendly practices and transparent communication with consumers. From responsibly sourced ingredients to environmentally friendly packaging, these brands strive to minimize their impact on the planet while maximizing the benefits for both the skin and the environment. Consumers can trust that Finnish skincare brands prioritize sustainability at every step of the production process, from sourcing raw materials to the final product.

## Standout Finnish Skincare Brands

### 1. Lumene

Lumene is one of Finland's most iconic skincare brands, known for its innovative formulations that harness the power of Arctic ingredients. From its bestselling vitamin C serums to its hydrating moisturizers and brightening masks, Lumene offers a wide range of products designed to promote radiant, healthy-looking skin.

### 2. Suomen Luonnonkosmetiikka

Suomen Luonnonkosmetiikka, or Finnish Natural Cosmetics, is a boutique skincare brand that specializes in natural and organic products. With a focus on purity and simplicity, Suomen Luonnonkosmetiikka offers gentle yet effective skincare solutions that are suitable for all skin types, including sensitive and reactive skin.

### 3. Mia Höytö Cosmetics

Mia Höytö Cosmetics is a luxury skincare brand that combines Finnish botanicals with advanced skincare technology. From its indulgent facial oils to its nourishing creams and serums, Mia Höytö Cosmetics offers luxurious skincare experiences that promote balance, radiance, and well-being.

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Finnish skincare brands offer a unique blend of natural elegance, innovative formulations, and sustainability that sets them apart in the global beauty industry. With a focus on purity, efficacy, and environmental responsibility, these brands continue to captivate consumers worldwide, inviting them to experience the beauty of Finland through their skincare rituals. Whether you're seeking to nourish, hydrate, or rejuvenate your skin, Finnish skincare brands offer a wealth of options to suit your needs, providing a glimpse into the timeless allure of the Finnish landscape and its skincare secrets.


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