House of Tara Celebrating Nigerian Beauty | GoBeauty
House of Tara Celebrating Nigerian Beauty, Photo 1888

02 January 2023


House of Tara Celebrating Nigerian Beauty

Established in 1998 by Tara Fela-Durotoye, House of Tara has emerged as a beacon of innovation and inclusivity in the Nigerian beauty industry. This pioneering brand has championed a new narrative in African beauty, setting high standards and promoting the global appreciation of Nigerian aesthetics.

Birth of a Beauty Pioneer

House of Tara was born out of a vision to redefine beauty standards in Nigeria and celebrate the distinctiveness of African women. Tara Fela-Durotoye's entrepreneurial spirit and passion for beauty led to the inception of this brand, which started as a small-scale business and has grown into one of Africa's leading beauty brands.

Products and Services

House of Tara offers a diverse range of high-quality beauty products, including foundations, powders, lipsticks, eyeshadows, and more. The brand prides itself on its inclusive range of shades that cater to different skin tones, providing Nigerian women with products that enhance their natural beauty and instill confidence.

Apart from cosmetics, the brand offers professional makeup services for various occasions and has established several makeup studios across Nigeria. The brand's pro-artistry and bespoke bridal services are particularly acclaimed for their excellence.

Empowerment and Legacy

House of Tara isn't just about beauty; it's about empowerment. The brand has established the first-ever makeup school in Nigeria, providing professional training to aspiring makeup artists. This initiative aligns with Fela-Durotoye's commitment to empower Nigerian women through entrepreneurship.

Moreover, House of Tara's "1000 Voices" project, a nationwide initiative, fosters entrepreneurship by providing the necessary resources and support to makeup artists to launch their own businesses under the brand's umbrella.

Sustainability and Community Impact

House of Tara recognizes its role in the community and has embarked on various sustainability efforts. The brand actively supports local suppliers and endeavors to minimize its environmental footprint. Additionally, the brand is involved in several community service projects, showcasing a firm commitment to societal growth.

House of Tara stands as a testament to Nigerian ingenuity, resilience, and the power of beauty. Tara Fela-Durotoye's vision has evolved into a brand that does more than sell beauty products; it changes lives, empowers women, and promotes a sense of pride in Nigerian heritage.

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As House of Tara continues to innovate, inspire, and redefine African beauty, it sets an empowering example for future generations of Nigerian entrepreneurs. It stands as an icon of a vibrant, diverse, and forward-thinking Nigeria, making a global mark with its unique take on beauty.