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L'Oreal Paris Excellence Creme Permanent Hair Color is a popular at-home hair color option that provides long-lasting, vibrant color results. The product is part of L'Oreal Paris's Excellence Creme line, which is known for its high-quality, easy-to-use hair color products that provide optimal results for hair health and color intensity.

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One of the key features of this product is its triple protection system. The Excellence Creme Permanent Hair Color is formulated with a blend of advanced ingredients that work together to protect the hair during the coloring process. These ingredients include a pre-color serum that helps to protect the hair from damage, a color creme that provides maximum color intensity, and a post-color conditioner that nourishes and revitalizes the hair.

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Another key feature of this product is its ability to provide natural-looking, long-lasting color results. The Excellence Creme Permanent Hair Color is available in a wide range of shades, from natural-looking blondes and brunettes to bold, vibrant reds and purples. The hair color is also formulated with a unique blend of pigments that provide maximum color intensity and vibrancy.

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The L'Oreal Paris Excellence Creme Permanent Hair Color comes with everything you need for a complete hair color application, including the color creme, developer, gloves, and instructions. The product is suitable for all hair types and can be used to achieve a wide range of shades.

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In conclusion, L'Oreal Paris Excellence Creme Permanent Hair Color is a popular at-home hair color option that provides long-lasting, vibrant color results. The product is formulated with a triple protection system that helps to protect the hair during the coloring process. The Excellence Creme Permanent Hair Color is available in a wide range of shades, from natural-looking blondes and brunettes to bold, vibrant reds and purples. The product is easy to use at home and comes with everything you need for a complete hair color application, and is suitable for all hair types. The hair color is also formulated with a unique blend of pigments that provide maximum color intensity and vibrancy. L'Oreal Paris Excellence Creme Permanent Hair Color is a high-performance hair color that delivers healthy-looking, long-lasting results.


L'Oreal Paris Excellence Creme Permanent Hair Color

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Maintaining the health and beauty of your hair requires a lot of time and patience. But this does not mean that you need to visit the salon 10 times a month. It is better to use natural ingredients at home. Everything is quite simple. The secret to the beauty of shiny curls is a hair mask made with olive oil.

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## How does olive oil work?

Olive oil is an excellent emollient that makes hair smooth and silky, improving its elasticity and strength. The remedy also improves the quality of dull curls, making them shiny and healthy.

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## A hair mask made from olive oil and avocado

It is believed to be one of the best masks for dry and damaged hair. Avocados are rich in oleic acid, omega-3 fatty acids, antioxidants and vitamins A, B and E. A mask made of these ingredients will make curls shiny, soft and obedient.

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*Ingredients:*

1/2 ripe avocado

2 tablespoons of olive oil

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*How to apply:*

1. Rub the flesh of half the avocado to a pasty consistency.
2. Add two tablespoons of olive oil to the avocado.
3. Mix the ingredients until smooth.
4. Wash your hair with shampoo. Apply the mask to slightly damp locks, concentrating on the roots and spreading the mixture along the entire length.
5. Cover the curls with a shower cap and wrap them with a towel.
6. Leave the mask on for 45-60 minutes, then rinse with shampoo and apply conditioner.
7. Allow your hair to dry naturally or use a hairdryer in cold mode.

This mask should be applied only once or twice a month if the hair is not too damaged or dry.

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## A hair mask made from olive oil and eggs

Eggs are rich in proteins and nutrients that improve the health of curls. Yolks are rich in fatty oils that nourish and restore dry and damaged hair. Egg whites contain enzymes that remove excess oil from the scalp.

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*Ingredients:*

2 egg yolks (for dry hair) / 2 egg whites (for oily hair) / 1 egg (for normal or combination hair)

2 tablespoons of olive oil

Wide-toothed comb

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*How to apply:*

1. Depending on the type of hair, select the correct egg parts to use from the list above.
2. Whisk an egg (protein or yolk) with olive oil in a bowl until the mixture is creamy in texture and shade.
3. Wash your hair with shampoo. Separate wet strands with a wide-toothed comb and apply the mixture.
4. Cover all the curls with the mixture, concentrating on the tips.
5. Make a hair bun and wait for 20 minutes.
6. Wash off the mask with shampoo and cold water (eggs can cook from hot water and it will be difficult to wash them from the hair).
7. It is advisable not to use the hairdryer so that moisture does not evaporate from the hair.

You can use the mask twice a week, regardless of the type of hair.

Miracle remedy: Hair masks with olive oil

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Each of us has a mass of every possible beauty products in tubes, jars and capsules at home and at work. Proper storage will not only prolong the life of beauty products but also preserve the health of the skin. The most simple and convenient thing to store cosmetics for a long time was a beautician. However, after the appearance of a large number of various cosmetics for perfect make-up (bronzers, concealers, highlighters, etc.), the arsenal of beauty products has ceased to fit into your favourite beautician. But there is also a standard set of tools for everyday use: tonal basis, shadows, mascara, eyebrow pouches, lipsticks, pencils for lips and eyes, blush. Therefore on a change to shapeless beauticians were send cosmetics savings cases that have a rigid form.

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The beauty case is a roomy box with a handle, inside of which there are lots of compartments of very different width and depth. It is their presence that allows organizing the convenient storage of all cosmetics. Thanks to this wonderful beauty case, you can find lipgloss of the desired shade at any time and compact blush or powder and shadows will always remain whole and clean. Reliable locks do not allow content to crumble and deteriorate.

## Basic Storage Rules

1. Compact powders, rouge and shadows can be stored in a briefcase or cosmetic table for no more than 2 years. It is important to regularly clean brushes with which they are applied to the skin.

2. Mascara is capricious and retains its properties for about 3 months. If it is opened in a circular motion, without letting air, the expiration date can be extended for a couple of months.

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![annie-spratt-466742-unsplash-1024x855.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/annie_spratt_466742_unsplash_1024x855_1cebd52ded.jpg)

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3. The beauty case with lipsticks and lipgloss cannot be left in the sun or next to a battery or heater. These funds like darkness and coolness. So the consistency is better preserved.

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![juliana-malta-751240-unsplash-1024x683.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/juliana_malta_751240_unsplash_1024x683_09492a62e4.jpg)

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4. Tonal basis and corrective agents also do not like light and heat, like lipsticks. They can be used for no more than 5 months if stored in a cool and dry place. It is important to close all the tubes very carefully.

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![raphael-lovaski-583262-unsplash-1024x683.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/raphael_lovaski_583262_unsplash_1024x683_217cd0ef85.jpg)

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5. Eye pencils, pencils for eyebrows and lips will last longer if they are stored in a case with caps.

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![katelyn-montagna-1334406-unsplash-819x1024.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/katelyn_montagna_1334406_unsplash_819x1024_f08693d410.jpg)

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6. Creams should be kept in the refrigerator. Also, it is worth remembering that it’s better to get it from jars not with your finger, but with a special spatula or brush. After that, it is important to thoroughly clean it.

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![rawpixel-797133-unsplash-1024x683.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/rawpixel_797133_unsplash_1024x683_7a3a2da4b6.jpg)

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7. To extend the shelf life of your favourite perfume, it is worth keeping it in the refrigerator, on the door.

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![charisse-kenion-468081-unsplash-1024x825.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/charisse_kenion_468081_unsplash_1024x825_c58db63450.jpg)

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Saving case: how to store cosmetics properly

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Bolivia, a country known for its rich culture, diverse landscapes, and indigenous heritage, is making its mark in the beauty industry. Bolivian beauty brands are increasingly gaining recognition for their unique use of local resources, traditional knowledge, and innovative formulations. This article explores the top 5 beauty brands hailing from Bolivia.

### 1. Naturaleza Cosmetics

Naturaleza Cosmetics has emerged as a leading beauty brand in Bolivia, specializing in skincare products made with natural ingredients native to the country. The brand celebrates Bolivia's biodiversity by incorporating ingredients like quinoa, aloe vera, and Andean salts into their formulations. Naturaleza offers a variety of products, including facial creams, body lotions, and scrubs, each designed to nourish the skin while respecting the environment.

### 2. Botánika Beauty

Botánika Beauty is a Bolivian brand that focuses on hair care, particularly for curly and wavy hair types. Recognizing the lack of products catering to these hair types in Bolivia, Botánika Beauty offers a range of haircare products like conditioners, curl enhancing creams, and serums. The brand uses Bolivian ingredients such as coca leaves and pacay (Inga feuilleei) in their formulations, providing natural nourishment for the hair.

### 3. Wara Bolivia

Wara Bolivia is a brand that prides itself on creating handcrafted, organic beauty products. Their range includes soaps, creams, lip balms, and essential oils, all made with locally sourced ingredients. Wara's products are free from harmful chemicals, reflecting their commitment to sustainability and skin-friendly formulations. Their line of soaps, made with Bolivian ingredients like llama milk and wild honey, are particularly loved by customers.

### 4. Amaterra Skincare

Amaterra Skincare, a luxury beauty brand, stands out with its range of high-quality skincare products. The brand focuses on anti-aging skincare, incorporating scientifically-proven ingredients and traditional Bolivian botanicals in their formulations. Amaterra offers products like serums, face oils, and masks that cater to different skin needs. The brand's commitment to quality and effectiveness has made it a favorite among beauty enthusiasts in Bolivia.

### 5. Aypa

Although originally from Peru, Aypa has found a loyal customer base in Bolivia. Aypa takes inspiration from ancient Andean beauty rituals, creating products that honor this heritage. The brand uses sustainably sourced ingredients from the Andes in their products, such as Sacha Inchi, Quinoa, and Maca. Aypa offers a variety of skincare products, including facial creams, masks, and body oils.

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These top Bolivian beauty brands showcase the country's commitment to natural, sustainable, and effective beauty products. They blend the richness of Bolivia's natural resources with innovative formulations, creating products that cater to diverse beauty needs. Whether you're seeking skincare enriched with Bolivian botanicals, haircare tailored to your curls, or organic, handcrafted beauty products, these brands offer a plethora of unique options. They carry the essence of Bolivian beauty, crafting products that resonate with consumers both locally and globally.


The Top 5 Beauty Brands in Bolivia Unveiling the Beauty of the High Andes

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Skin withering is an inevitable process. Everyone has different genetics, and we all age differently. Some suffer from wrinkles and dull complexion, others experience pigmentation and loss of skin elasticity.

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Unfortunately, there is no universal anti-ageing remedy that can overcome all the problems at once. It is not necessary to sweep off from shelves all products with anti-age mark too. In our new article, a selection of rare facts about anti-age.

## Fact №1: Sun damage in 20 years affects the skin in 40 years

Visible signs of sun damage may not be so severe at an early age but may appear later in the form of dark spots, fine lines, flabby skin, bumps and even quite deep wrinkles. Therefore, it is vital to use a product that has a broad-spectrum SPF throughout the year. Apply it on the face and neck every day, regardless of the weather forecast.

## Fact №2: Effective anti-age cosmetics is not organic

Organic cosmetics are now adored. It is at the peak of fashion because it is as natural as possible. But what is natural is not always universal. Organic remedies, of course, have a beneficial effect on the skin. But if you add peptides and hyaluronic acid, the result will be much better.

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<center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/CNr49xoMPpJ/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="13" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/CNr49xoMPpJ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CNr49xoMPpJ/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">Публикация от Skincare.com by L'Oréal (@skincare)</a></p></div></blockquote></center>
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## Fact №3: It is not necessary to change brands so that the skin does not get used to it

If your favourite treatment has stopped working, there is no reason to throw it in the trash. Most likely, there are some changes in the body: hormonal disorders, colds, etc. During this period, stop using cosmetics for a few days, visit a therapist and endocrinologist.

## Fact №4: Any cream is rejuvenating

If you do not take care of your skin at the age of 25, but it still looks young, do not think it will be the same in a couple of years. With the hectic pace of life that many women now lead, it is impossible to maintain beautiful and fresh looking skin without care.

## Fact №5: Not only radical measures are effective in combating ageing

It all depends on the goals and preferences of the person. Of course, in 40-50 years, when ptosis, lacrimal furrows, deep wrinkles appear on the face, it is wise to think about thread lifting or laser techniques to correct imperfections. But, again, everything is individual and depends on both the genetic characteristics of the person and the professionalism of the doctor.

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TOP-5 anti-age care facts that will surprise you

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Everyone is well aware that if cosmetic product composition includes alcohol, product has not only antiseptic properties, but also dries heavily. Another matter means with glycerin. This substance is known to everyone as the main moisturizing component of all creams, soaps, etc. However, it is glycerol that is the representative of organic triatomic alcohols. Did not know? In this article, we’ll figure out whether spirits are so terrible and why it is added to cosmetics.

## Alcohols: why it is added into cosmetics composition

Modern cosmetics due to the inclusion of alcohols have a longer shelf life, since this component prevents development of pathogenic microflora, killing it, and prolongs shelf life. Alcohols also allow a good mix of several substances, preventing their separation into fractions. They are good fixer of aromas and cosmetic product pH balance. In addition, alcohols are kind of conductors. They help to penetrate deeper into skin with the useful components of remedy.

## Kinds of alcohols in cosmetics

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![salon-1392007-904x1024.png](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/salon_1392007_904x1024_9d56bc8c93.png)

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In creams, tonics, lotions and soaps, the following types of alcohols are added:

- simple (ethanol, methanol, isopropyl alcohol);
- aromatic (benzyl, cinnamyl alcohol);
- fatty (lauryl, caprylic, stearyl, etc.)

All of these types have very different properties and are used for certain purposes. Simple alcohols are added as a preservative, solvent, shrinkage substance and improving absorption process. Aromatic also protects product well from bacteria, but can also be an aromatic additive. Fatty alcohols are thickeners, emulsifiers and emollients of creams and lotions.

## Not every Alcohol – is that alcohol

![adult-1868292_1920-1024x683.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/adult_1868292_1920_1024x683_ed2cfa341d.jpg)

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For people with sensitive and dry skin it is better not to purchase cosmetics with a content of simple alcohols more than 5%. Otherwise, this component can dry and irritate skin, violate its natural barrier, aggravate the condition of acne. The safer of this group of alcohols is denatured alcohol in combination with other ingredients. Aromatic alcohols are safe only if in a small concentration.

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Fatty alcohols soften skin, slowing the evaporation of moisture from its surface. They are able to restore its structure and reduce freezing temperature of cosmetics. The most useful are: panthenol (alcohol form of pantothenic acid), propylene glycol, glycerin, lauryl laurate, phytosphingosine.



Alcohol in cosmetics composition. Dispelling the myths

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Looking for a way to achieve radiant and glowing skin without breaking the bank? Look no further than your kitchen! Apples and oranges are not only delicious and nutritious fruits, but they also have numerous benefits for your skin. In this article, we'll explore how you can use apples and oranges to make DIY face masks that will leave your skin looking and feeling amazing.

### Apple and Honey Face Mask

Apples contain alpha hydroxy acids (AHAs), which are known for their ability to exfoliate dead skin cells and promote cell turnover. Honey, on the other hand, is a natural humectant that helps to draw moisture to the skin. Combine these two ingredients for a mask that will leave your skin looking brighter and more radiant.

Ingredients:

- 1 apple
- 2 tablespoons of honey

Directions:

1. Peel and core the apple, then chop it into small pieces.
2. Blend the chopped apple in a food processor until it forms a paste.
3. Mix in the honey until it forms a smooth mixture.
4. Apply the mixture to your face, avoiding the eye area.
5. Leave the mask on for 15-20 minutes.
6. Rinse off the mask with warm water and pat your face dry.

### Orange and Yogurt Face Mask

Oranges are rich in vitamin C, which is essential for collagen production and can help to brighten and even out your skin tone. Yogurt contains lactic acid, which gently exfoliates the skin and helps to promote a healthy glow. Combine these two ingredients for a mask that will leave your skin looking refreshed and rejuvenated.

Ingredients:

- 1 orange
- 2 tablespoons of plain yogurt

Directions:

1. Squeeze the juice from the orange into a bowl.
2. Mix in the yogurt until it forms a smooth mixture.
3. Apply the mixture to your face, avoiding the eye area.
4. Leave the mask on for 15-20 minutes.
5. Rinse off the mask with warm water and pat your face dry.

### Apple and Oatmeal Face Mask

Oatmeal is a natural exfoliant that helps to remove dead skin cells and impurities from your skin. Combine it with apples for a mask that will leave your skin feeling soft and smooth.

Ingredients:

- 1 apple
- 2 tablespoons of oatmeal
- 1 tablespoon of honey

Directions:

1. Peel and core the apple, then chop it into small pieces.
2. Blend the chopped apple in a food processor until it forms a paste.
3. Mix in the oatmeal and honey until it forms a smooth mixture.
4. Apply the mixture to your face, avoiding the eye area.
5. Leave the mask on for 15-20 minutes.
6. Rinse off the mask with warm water and pat your face dry.
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Apples and oranges are not only tasty and nutritious snacks but also have numerous benefits for your skin. By combining them with other natural ingredients, you can create DIY face masks that will leave your skin looking and feeling amazing. So next time you're in the mood for a spa day, head to your kitchen and whip up one of these easy and effective face masks!

DIY apple and orange face masks for radiant skin

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Pearl manicure: gentle nail design ideas

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Beauty and health – the most popular goods of our time. Today, a lot of methods have been developed, promising to quickly return youth and beauty. But sometimes the pursuit of the result ignores the most important principle of “do no harm”. That is why medicine and cosmetology are now returning to its origins and is seeking the most gentle and natural methods of influence. One such technique is plasmolifting, which has been used in medicine since the 1970s. Due to its effectiveness and safety, it ceased to be an exclusively medical procedure and was integrated into cosmetology.

## How does plasmolifting carry out?

Before the procedure, cosmetologist takes the client’s venous blood, which is then placed in a centrifuge, where it is divided into two fractions: the liquid and blood cells. The autoplasma obtained in this way, if necessary, is enriched with vitamins and, after some laboratory manipulations, is injected subcutaneously into the places of maximum age changes. Usually, no more than 4-5 injections are done.

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Since the composition of the introduced product is completely natural, allergic reactions and rejection of the material are excluded.

## What must be expected in the result?

After healing injections, skin begins to regenerate actively: wounds are healed, acne and traces of acne disappeared, the collagen layer of the skin is restored, an updated lipid subcutaneous layer is formed. The introduction of platelet-enriched autoplasma slows the death of hair follicles, prolonging their life cycle and stimulating their activity. As a result, hair begins to grow actively, baldness slows down.

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## Who needs this procedure

Plasmolifting is suitable for solving many problems, such as:

- age sagging and flabbiness of the skin and soft tissues of the face;
- dryness and uneven colour of the dermis (“smoker’s face”);
- “crow’s feet” around the eyes;
- traces of acne and post-acne, scars;
- the second chin and flabbiness of the skin in the décolleté zone.

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Plasmolifting in cosmetology: a second wind of an effective procedure

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Madison Reed Radiant Hair Color Kit is a hair dye that promises to provide long-lasting, radiant color with a vegan and cruelty-free formula. This product is part of the Madison Reed hair color line, which is known for its high-quality, professional-grade hair color products that are free of harmful chemicals like parabens, phthalates, and sulfates. The Radiant Hair Color Kit is a permanent hair color that is designed to provide long-lasting results with a vegan and cruelty-free formula.

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One of the key features of this product is its vegan and cruelty-free formula. The Radiant Hair Color Kit is formulated with a blend of natural ingredients that are free of harmful chemicals like parabens, phthalates, and sulfates. This product is also vegan and cruelty-free, which means that it has not been tested on animals and does not contain any animal-derived ingredients. This makes it a great choice for those who are conscious about the ingredients in their hair care products and want to use a product that is more environmentally friendly.

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Another key feature of this product is its ability to provide long-lasting, radiant color. The Radiant Hair Color Kit is formulated with a unique color creme that provides long-lasting results and is available in a wide range of shades, from natural-looking browns and blondes to bold, vibrant reds and purples. The hair color is also enriched with a blend of nourishing ingredients, such as argan oil, keratin, and ginseng root extract, which work together to protect and nourish your hair, leaving it looking and feeling healthier.

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The Madison Reed Radiant Hair Color Kit comes with everything you need for a complete hair color application, including the color creme, developer, gloves, and instructions. The product is suitable for all hair types and can be used to achieve a wide range of shades.

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In conclusion, Madison Reed Radiant Hair Color Kit is a hair dye that promises to provide long-lasting, radiant color with a vegan and cruelty-free formula. The product is formulated with a unique color creme that provides long-lasting results and is available in a wide range of shades. The Radiant Hair Color Kit is enriched with nourishing ingredients, such as argan oil, keratin, and ginseng root extract, which work together to protect and nourish your hair. The product is easy to use at home and comes with everything you need for a complete hair color application and is suitable for all hair types. Additionally, it free of harmful chemicals like parabens, phthalates, and sulfates, making it a more environmentally friendly option.


Madison Reed Radiant Hair Color Kit

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Elastin is a superhero of anti-ageing products and a wrinkle fighter who guards skin elasticity. Attractive descriptions promise elasticity restoration, a powerful lifting effect, rapid smoothing of wrinkles and the return of youthful skin.

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Let’s understand what it is, where it is extracted, what determines its properties and why it is added to cosmetics.

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## What is elastin

It is a protein that forms the basis of elastic connective tissue fibres. Together with collagen, it provides mechanical strength of organs, protects against harmful environmental influence, helps to “tighten” wounds and injuries. The main part of the process of synthesis of the substance occurs in fibroblast cells.

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*The main elastin functions:*

- maintaining the elasticity and resilience of the skin;
- stretching and compressing the skin to its original size;
- regeneration of the skin surface with various injuries (burns, injuries, ulcers, inflammation);
- moisture retention inside the cells of the upper layer of the epidermis;
- control over the production of sebum.

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The older a person the less elastin is produced, which is immediately manifested in the appearance of the skin. Smoking also contributes to the destruction of elastin cells.

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After 30 years, you need to replenish its amount to maintain the elasticity of your skin. It can be done in several ways:

- medicines (tablets, ampoules);
- consumption of products containing elastin (dairy and seafood, nuts, vegetable oils);
- cosmetics (masks, creams).

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## Its value in cosmetology

One of the most unique properties of the protein is its extensibility. It can change the size of the fibres, narrowing and stretching, which increases the strength of the skin. Due to this, wrinkles around the mouth and the eyes disappear.

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## Elastin in creams

One of the significant properties of elastin fibres is the ability to absorb water molecules. Due to this, the skin maintains the desired level of moisture and elasticity. Drugs with elastin promise to restore the elasticity of the epidermis. But for it to affect, it is first subjected to hydrolysis. It is the splitting of fibres into smaller fragments, which can have a great biological effect.

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If you use creams with elastin hydrolyzate, a thin film of peptides is formed on the face. It helps reduce moisture loss, moisturizes the upper layers of the skin, has a tightening effect. In essence, these hydrolysates mimic the action of wet compresses applied to the skin in a thin layer.

Elastin in cosmetics for youth and skin beauty