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New Zealand’s Natural Niche: Top 10 Beauty Brands

New Zealand’s commitment to environmental sustainability and wellness is reflected in its diverse beauty industry. Emphasizing natural ingredients and mindful practices, the country’s top beauty brands are not only leading on the local front but are also making an impact globally. Here are the top 10 beauty brands in New Zealand.

  • Antipodes: Celebrated globally, Antipodes specializes in scientifically validated organic beauty and premium avocado oil skincare. The brand’s products, laden with native New Zealand ingredients like Manuka honey and kiwi seed oil, promote healthy skin and eco-conscious living.
  • Trilogy: Trilogy has built its reputation on a range of certified natural skincare products, with their rosehip oil range gaining particular acclaim. Their commitment to improving skin health naturally, combined with ethical and sustainable practices, has won them a loyal consumer base.
  • Skinfood: Based on the ‘food for the skin’ philosophy, Skinfood provides nutrient-rich products made with wholesome ingredients like Manuka honey, aloe vera, and avocado oil. They aim to feed the skin as healthily as a well-balanced diet nourishes the body.
  • Karen Murrell: Karen Murrell bridges the gap between skincare and makeup with a vibrant range of lipsticks made from natural ingredients. Their commitment to eco-friendly packaging and sustainable practices makes them a preferred choice for environmentally-conscious consumers.
  • Living Nature: As one of New Zealand’s original certified natural skincare companies, Living Nature harnesses the power of native New Zealand flora to create effective skincare products. Their commitment to natural beauty has made them a respected name in the local and global market.
  • Sans [ceuticals]: Sans [ceuticals] offers a collection of highly-effective and pure products that target specific skin and hair needs. Their philosophy of ‘less is more’ has resonated with consumers looking for simple yet effective beauty routines.
  • Tailor Skincare: Tailor offers a range of eco-conscious skincare products. The brand’s probiotic skincare solutions, in particular, have earned recognition for their innovative approach to skin health.
  • Wild Ferns: Wild Ferns products celebrate New Zealand’s unique plant life. With a focus on using indigenous ingredients like Manuka Honey, Kiwifruit, and Rotorua Mud, the brand offers a range of skincare products that showcase New Zealand’s natural bounty.
  • Ethique: A pioneer in plastic-free beauty, Ethique offers a range of solid bars – from shampoos to moisturizers. The brand’s zero-waste philosophy and commitment to sustainable ingredients have made them a global name in eco-conscious beauty.
  • Aleph Beauty: Aleph Beauty focuses on conscious beauty, offering a range of makeup products that are kind to the skin and the environment. Their products, made from natural ingredients and housed in eco-friendly packaging, ensure beauty without compromise.




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These top 10 beauty brands in New Zealand encapsulate the country’s commitment to natural, sustainable beauty. They not only provide effective beauty solutions but also contribute to global sustainability goals. As these brands continue to evolve and innovate, they promise to further bolster New Zealand’s standing in the international beauty industry.

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