Revlon | GoBeauty
Revlon, Photo 1528

10 April 2022



Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932 by Charles Revson, his brother Joseph, and a chemist, Charles Lachman. The company started with a single product, a nail enamel, and quickly expanded to include other cosmetics and personal care items. During the 1940s and 1950s, Revlon became one of the most popular cosmetic brands in the United States, thanks in part to its iconic "fire and ice" ad campaign, which featured models wearing red lipstick and nail polish.

In the 1960s, Revlon introduced a line of color cosmetics for African American women, and in the 1970s, the company expanded into skin care and fragrances. In the 1980s, Revlon was acquired by the Pantry Pride company, and the brand's focus shifted to more affordable, drugstore-priced cosmetics.

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In the 1990s, Revlon was acquired by the Financier Ronald Perelman, who invested heavily in the brand and expanded its global reach. In the 2000s, Revlon struggled financially and underwent several management changes. However, it has managed to regain its strength and continue to be a major player in the beauty industry.

Revlon has also been known for its celebrity brand ambassadors, including Halle Berry, Cindy Crawford, and Elizabeth Taylor, who served as the company's spokesperson for more than a decade. Today, Revlon continues to offer a wide range of cosmetics, skin care, and personal care products, and is sold in over 150 countries worldwide.