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Shiseido

Shiseido is a Japanese cosmetics company that was founded in 1872 by Arinobu Fukuhara. The company began as a small pharmacy in the Ginza district of Tokyo, and initially focused on selling Western-style medicines and other imported goods.


In the early years of the company, Shiseido began to develop its own line of cosmetics and skincare products. The company’s first major breakthrough came in 1888, when it introduced Eudermine, a lotion that became one of its most popular and enduring products.


In the early 20th century, Shiseido began to expand its product line, introducing new products such as skincare creams and powders, as well as fragrances. The company also began to expand internationally, establishing operations in China, Taiwan, and other Asian countries.




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In the post-war era, Shiseido continued to expand its product portfolio and international reach. The company established a strong presence in the United States, Europe, and other Western markets, and began to acquire other beauty brands.


In the latter half of the 20th century, Shiseido continued to grow and evolve. The company continued to acquire other beauty brands, and expanded into new markets such as South America, Africa and Middle East. In the early 21st century, the company also entered into the prestige skincare market, launching high-end skincare lines, and in 2017, the company acquired the brand "Nars".


Today, Shiseido is a global leader in the beauty industry, with a wide range of popular skincare, makeup, and fragrance products. The company operates in over 120 countries and has a portfolio of several brands, including Shiseido, Nars, bareMinerals, and Clé de Peau Beauté. Shiseido is known for its innovative products, cutting-edge technology and its commitment to beauty and science.

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