The Top 5 Beauty Brands in Bulgaria | GoBeauty
The Top 5 Beauty Brands in Bulgaria, Photo 1928

23 September 2021

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The Top 5 Beauty Brands in Bulgaria

Bulgaria, known for its vast mountainous landscapes and rich cultural heritage, has steadily made its mark in the global beauty industry. Bulgarian beauty brands draw inspiration from their homeland's natural resources and ancient beauty rituals. Here, we take a closer look at the top five Bulgarian beauty brands.

1. Bulgarian Rose Karlovo

Bulgarian Rose Karlovo is a legacy brand that has been in operation for over 70 years. As the name suggests, the brand utilizes the Bulgarian rose – a national symbol – as a key ingredient in their products. Known for its hydrating and toning properties, Bulgarian rose oil features prominently in their wide-ranging skincare line, which includes creams, serums, and masks. Their Rose Water is globally acclaimed for its purity and multifunctionality.

2. Lavera

Lavera is a Bulgarian brand that emphasizes natural and organic ingredients. Their products are free from synthetic preservatives, parabens, and silicones. Lavera offers an extensive range of skincare, haircare, and makeup products, all infused with plant-based ingredients. Their Regenerating Day Cream, which contains cranberry and argan oil, is a popular choice among consumers.

3. Biofresh

Biofresh is a beauty brand known for utilizing unique, natural ingredients sourced from Bulgaria. The brand takes pride in their signature product line – the 'Regina Floris' – which uses high-quality Bulgarian rose oil. Biofresh also offers the 'Yoghurt of Bulgaria' line that utilizes probiotic yogurt to balance and hydrate the skin.

4. Hristina Cosmetics

Hristina Cosmetics crafts a variety of handmade beauty products using natural and organic ingredients. Their offerings range from body butters and soaps to face creams and hair products. The brand's Lavender Body Butter, which combines Shea butter with lavender and almond oils, is a customer favorite due to its nourishing and calming properties.

5. Wood of Life

Wood of Life is a luxury brand that fuses Bulgarian folk medicine's ancient wisdom with modern cosmetic science. The brand specializes in anti-aging skincare products and uses wild-harvested herbs, essential oils, and plant extracts from Bulgaria's biodiversity-rich forests. Their Rejuvenating Serum, which blends wild yarrow, rosehip, and immortelle, is highly praised for its effectiveness.


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Bulgarian beauty brands have tapped into their homeland's bountiful resources to create products that stand out in the global beauty market. From the renowned Bulgarian Rose Karlovo to the luxury offerings of Wood of Life, these brands incorporate the essence of Bulgaria into their products, providing a unique beauty experience to consumers around the world.