The Vanguard of Beauty. Top Five Beauty Brands in Nigeria
Nigeria's beauty industry is booming, characterized by innovation, diversity, and a unique understanding of the African woman's beauty needs. Among a myriad of local brands, five stand out as the leaders, shaping the narrative of beauty in Nigeria.
House of Tara
House of Tara, founded by Tara Fela-Durotoye in 1998, is a pioneer in the Nigerian beauty industry. Offering a diverse range of beauty products, including foundations, powders, lipsticks, and more, this brand has set high standards in the realm of African beauty. Additionally, House of Tara has established Nigeria's first-ever makeup school, fostering a new generation of professional makeup artists and promoting entrepreneurship among women.
Established in 2011 by Oke Maduewesi, Zaron Cosmetics caters to the unique beauty needs of the African woman. Its product range includes everything from foundations and powders to eye and lip makeup. Zaron is more than just a cosmetics brand; it is an empowering force, offering programs and partnerships aimed at helping women overcome personal and financial hardships.
Natural Nigerian, a brand deeply rooted in sustainability, wellness, and nature, offers an array of skin and hair care products. Its holistic approach to beauty encompasses the use of locally-sourced natural ingredients, an emphasis on scientifically effective formulations, and a commitment to reducing environmental impact.
Founded by Valerie Obaze, R&R Luxury is a natural skincare brand that combines the opulence of luxury beauty with the purity of nature. From shea butter to coconut oil, the brand uses African ingredients in its range of skin-loving products. R&R Luxury embodies sustainability and has a significant impact on local communities, particularly women involved in shea butter processing.
BM|Pro Makeup, under the leadership of Banke Meshida-Lawal, has transformed Nigeria's professional makeup scene. The brand's product range, designed for a wide array of skin tones, is a testament to its commitment to inclusivity and quality. Additionally, BM|Pro is shaping the future of beauty in Nigeria through its professional makeup training services.
These five brands, through their innovative products and services, continue to reshape the narrative of Nigerian beauty. Their commitment to empowering women, championing inclusivity, and promoting sustainability sets them apart as not just beauty brands, but as influential forces in society. As they continue to lead the beauty industry in Nigeria, they are testament to the power of Nigerian entrepreneurship, creativity, and resilience.