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Nigeria's beauty industry is booming, characterized by innovation, diversity, and a unique understanding of the African woman's beauty needs. Among a myriad of local brands, five stand out as the leaders, shaping the narrative of beauty in Nigeria.

### House of Tara

House of Tara, founded by Tara Fela-Durotoye in 1998, is a pioneer in the Nigerian beauty industry. Offering a diverse range of beauty products, including foundations, powders, lipsticks, and more, this brand has set high standards in the realm of African beauty. Additionally, House of Tara has established Nigeria's first-ever makeup school, fostering a new generation of professional makeup artists and promoting entrepreneurship among women.

### Zaron Cosmetics

Established in 2011 by Oke Maduewesi, Zaron Cosmetics caters to the unique beauty needs of the African woman. Its product range includes everything from foundations and powders to eye and lip makeup. Zaron is more than just a cosmetics brand; it is an empowering force, offering programs and partnerships aimed at helping women overcome personal and financial hardships.

### Natural Nigerian

Natural Nigerian, a brand deeply rooted in sustainability, wellness, and nature, offers an array of skin and hair care products. Its holistic approach to beauty encompasses the use of locally-sourced natural ingredients, an emphasis on scientifically effective formulations, and a commitment to reducing environmental impact.

### R&R Luxury

Founded by Valerie Obaze, R&R Luxury is a natural skincare brand that combines the opulence of luxury beauty with the purity of nature. From shea butter to coconut oil, the brand uses African ingredients in its range of skin-loving products. R&R Luxury embodies sustainability and has a significant impact on local communities, particularly women involved in shea butter processing.

### BM|Pro Makeup

BM|Pro Makeup, under the leadership of Banke Meshida-Lawal, has transformed Nigeria's professional makeup scene. The brand's product range, designed for a wide array of skin tones, is a testament to its commitment to inclusivity and quality. Additionally, BM|Pro is shaping the future of beauty in Nigeria through its professional makeup training services.

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These five brands, through their innovative products and services, continue to reshape the narrative of Nigerian beauty. Their commitment to empowering women, championing inclusivity, and promoting sustainability sets them apart as not just beauty brands, but as influential forces in society. As they continue to lead the beauty industry in Nigeria, they are testament to the power of Nigerian entrepreneurship, creativity, and resilience.


The Vanguard of Beauty. Top Five Beauty Brands in Nigeria

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Perfect blonde: TOP no yellow shampoos

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The beauty industry in ancient Egypt was an important aspect of daily life, with both men and women taking great care to groom and beautify themselves. The ancient Egyptians had a strong emphasis on personal grooming and appearance, which was closely linked to religious beliefs and social status.

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One of the most popular beauty treatments in ancient Egypt was the use of cosmetics. The ancient Egyptians used a variety of natural ingredients to create makeup, such as kohl for eyeliner, henna for hair dye, and crushed minerals for eye shadow and lipstick. They also used perfumes and oils to enhance their personal scent.

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Hairdressing was another important aspect of the beauty industry in ancient Egypt. Both men and women would have their hair styled and groomed, and wigs were also worn as a symbol of wealth and status. The ancient Egyptians were known for their elaborate hairstyles, which were often adorned with jewelry and other decorative elements.

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In addition to personal grooming, the ancient Egyptians also had a strong tradition of public beauty treatments. They had beauty salons called "perfumeries" where individuals would go to have their hair styled, makeup applied, and nails done. These salons were also social spaces where people would gather to relax and socialize.
The ancient Egyptians also had a rich tradition of spa treatments, particularly the use of baths. Public bathhouses were a common feature of ancient Egyptian society, and were used for both hygiene and relaxation. These bathhouses offered various treatments such as massage, aromatherapy, and herbal treatments.

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In summary, the beauty industry in ancient Egypt was a significant part of daily life and culture. The ancient Egyptians had a strong emphasis on personal grooming and appearance, and used a variety of natural ingredients to create cosmetics and perfumes. They also had a tradition of public beauty treatments, such as hair styling, makeup application and spa treatments, which were closely linked to religious beliefs and social status.


History of beauty industry in ancient Egypt

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It is not easy to do night makeup, and it is even more difficult to remove it. In this article, we will tell in detail how to get rid of the most long-lasting cosmetics and not spoil the skin.

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## What is long-lasting cosmetics?

Water repellents or waterproofing products are cosmetics that repel water from the outside. You can find waterproof mascara in every cosmetic bag. It is the most popular product in this category.

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Long-lasting products are cosmetics that contain a lot of dyes. Stability is achieved due to the number of pigments and silicone oils. The main difference between this category and the first is the brightness of the components.

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Waterproof products are cosmetics, resistant to moisture released by the human body.

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## How to remove makeup

The like dissolves like that, as is known of chemistry lessons. That is, if you want to remove products with fats and silicone in the composition, you need to use a remover with identical elements.

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### *Oils*

Remove all types of makeup, so that oil-based products, such as hydrophilic oils (oils and emulsifiers, which in contact with water turn into milk) and two-phase products, will probably cope. They help to quickly remove makeup, dissolve the waterproof barrier and easily “slide” on the face. No resistance – no skin injuries.

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![devushka-s-makiyazhem-819x1024.jpeg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/devushka_s_makiyazhem_819x1024_b0d8415a05.jpeg)

photo credit: Pinterest

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### *Micellar water*

It does not contain fats and silicones, but there are micelles. It is microscopic compounds that form surfactants (surfactants) at a certain concentration in water. They have several properties: weaken the action of irritating ingredients, inactivate harmful substances and remove small particles of dirt (including fat). However, in this case, you still have to rub the skin, and if you do it often and for a long time, irritation is inevitable. After removing makeup and dirt, it is recommended to rinse the micellar water (even if the bottle says otherwise).

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### *Milky oil*

The delicate texture is perfect for gentle eye makeup removal, as eyelid skin is very thin. The milky oil should be applied immediately to the face (hands, not a cotton pad!). Then remove it with a cotton pad, and wash with water. Most likely, it will not remove all the cosmetics but is guaranteed not to cause dryness.

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### *Exfoliants*

Powder scrubs can be used for deeper skin cleansing. When interacting with water, they turn into a gentle foam. 

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### *Gels and foams*

If the skin is normal and not prone to inflammation, you can remove makeup with the usual beauty products. They are applied to damp skin, massaged in circular motions and washed off with warm water. Most likely, they will not clean the skin completely, so it is better to use them to remove the remnants of evening makeup. After washing, you will most likely feel tight, so moisturizing with serum and (or) cream is necessary.

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### *There is nothing at hand*

If you are not at home with lasting evening makeup on in any case do not go to bed not removing it. Search for olive oil or greasy cream: they also dissolve cosmetics, though not so delicately. After that, it is necessary to wash face with some cleaning product. And it is better to always carry makeup removal wipes.

Easy ways to remove makeup

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Coco Chanel insisted that hands are a woman's business card. They are in mind, so it is important to keep them well-groomed and have a neat nail shape and soft skin. Hygienic hand care should become the same habit as brushing your teeth in the morning. If during quarantine it is not possible to visit a specialist, then information on how to do a manicure at home will help you cope with this task yourself.

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## Classic manicure

To make a hygienic manicure you will need:

- nail file (glass or metal);
- nippers;
- pusher (or you can use an orange stick);
- remover;
- liquid soap;
- bowl;
- towel and water;
- cuticle oil.

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## Technique of performance

1. Cut the free edge with a nail file, and give it a shape. The nail file should be worked strictly before soaking or after. The nails should already be completely dry. It is important to remember that clippers can cut your nails when they are wet and become softer. Dry nail-biting is not desirable, this leads to delamination. You can remove the film with a buff.
2. Take a pusher or an orange stick, gently slide the cuticle and apply a remover (it saves a lot of time and removes most of the soft material).
3. Dip your hands into a warm bath. The cuticle is soaked for 5-7 minutes (with a softening gel). 
4. Remove the finger from the bath, and wipe a little, it should remain moist. Slide the cuticle to the end, but don't overdo it. Try to keep the pusher almost parallel to the nail.
5. Take the scissors and gently remove the cuticle with one smooth slice. 
6. Use a clipper to remove the peel from the side rollers. Do not allow the cuticle to stick to the blades to remove it while in operation, just lower them for a couple of seconds in the bowl.
7. If you do not plan to polish your nails, apply a little oil to the cuticle and cream to your hands. And if you apply gel nail polish, oil and cream should be used after decorative coating.

Then you can start the design. If you are using a gel varnish, then the oil and cream should be applied after the coating. What is the purpose of applying the oil? It helps the skin to tighten quickly and get a well-groomed look, some types have a decontamination effect.

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## European manicure

This kind of hygienic manicure is performed without the use of a cutting tool, only with an orange stick and a pumice pencil. The basis of the European manicure is the remover.

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Tools:

- pumice pencil;
- pusher or orange sticks;
- remover;
- bath with sea salt;
- natural nail file;
- buff;
- cuticle oil;
- napkin.

1. Give the free edge a shape. Remove the film with a buff. Carefully remove all dust from the nails with a brush. 
2. Apply remover to the cuticle and do not push it. We would like to remind you that the European manicure is performed with almost no cuticle. 
3. Dip your fingers into the salt bath for about 5 minutes. It is better to use sea salt as a filler, it opens the cuticle better. Don’t keep your fingers in the water for too long.
4. Work one finger at a time. Sweep it out of the water and remove anything that the remover softened with an orange stick. 
5. Take the pumice pencil and put it in the bath, it should always be wet. Remove the cuticle from its centre, first to one side, then to the other. Handle the side rollers with light movements. Do not allow the pumice pencil to come close to the nails and base of the nail, otherwise, you will damage the nail plate. Use a pumice pencil only on the skin. 
6. Apply oil to the cuticle and cream to the hands.

A self-made manicure at home is ready! Remove the remnants of cream or oil with a napkin and you can apply varnish.

How to make manicure at home

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Summer negative space nails in the style of Millie Bobby Brown

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Hair lightening is a procedure that significantly injures the hair: natural pigment is thoroughly washed out and with it many other essential elements. That is why when used with not very high-quality products and without the control of a salon expert, lightening often leads to lamentable effects: hair looks dry, like straw and not luxurious curls. Today we will tell you about hydration reaction and how to restore hair after aggressive treatments.

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## Hair masks

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First and foremost, it is essential to pay attention to professional dry hair masks – they will help to restore the curls quickly, saturate them with useful elements, moisturize and save. However, there are also homemade recipes. For example, an egg mask with honey. It will help to saturate the hair with nutrients and in a short time to bring them into shape. To prepare such a mask, you will need one egg and a spoonful of honey. Separate the yolk from the protein, whisk the yolk with honey and apply it actively to the hair. Put on a plastic cap on the head, wrap it with a towel, hold for 20 minutes and wash off.  The procedure should be repeated three times a week to consolidate the result.

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## Intensive protein therapy

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There are a lot of protein hair products on the beauty market, so there is something to choose from. Just don’t expect them to be cheap. If you do not want to treat your hair by yourself at home, the salons also have a protein recovery service.

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## Special care products

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Experts develop a lot of monofunctional tools for blondes. All of them are designed to protect the shade you choose, to preserve it from the yellowness that may emerge a few weeks after lightening. Use blue or purple pigment. These are the so-called blue shampoos, purple masks, pearl balms. Which one to choose – ask your hairstylist who lightened your hair.

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## Thermal protection

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It is often not enough to repair damaged hair with just masks and balms. Curls break even from just combing, imagine how they hurt by the hairdryer and the curler? You need to buy a spray with thermal protection, which will prevent the split ends.

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## A mixture of oils

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A mask made of oils can save even the driest hair as quickly as possible. You will need almond oil, burdock, castor and coconut. Combine these ingredients and heat them in a water bath. Apply to your hair, cover with a shower cap and towel. For maximum efficiency, it is possible to hold this composition all night and wash your head in the morning.

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Follow these simple guidelines before you start to lighten your hair, and it will be easier to repair after aggressive treatments.

Hydration reaction: saving hair after lightening

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This cosmetic product remains terra incognita for many girls in the modern world of beauty products. On the one hand, professional cosmetologists do not stop repeating that tonics must be included in your daily skincare. On the other hand, ordinary women do not quite understand why. Plus there are questions with the right choice and application of the product. To deal with this, first of all, it makes sense to find out what is a tonic as a cosmetic product. 

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## Why do you need tonics

Classic skincare consists of three main stages – cleansing, toning and moisturizing. The tonic completes the process of cleansing the skin after makeup removal and washing – removes the remnants of makeup and other impurities. It restores the level of moisture that the skin loses while contact with cleansers and tap water. Also, the tonic refreshes the skin and prepares it for further care. For example, serum, emulsion or cream application to make it work more effectively.

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## Types of toning products

Despite the common name, skin toners are available in various forms, from which you can choose the most effective and convenient.

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**Tonic** – a classic liquid remedy for skin toning. It is water-based, water-glycerin and alcohol-based. The last one is the least desirable due to its drying properties and is shown only on the recommendation of a cosmetologist. Water-glycerin often contains essential oils but is not suitable for everyone. Water base – a universal soft option. Some types of tonics are called lotions, but there is no clear difference between the formats.

**Toner** is a thick and even jelly-like product that was first developed by Asian cosmetic brands. It is more saturated in texture and can saturate even dehydrated skin with moisture. 

**Gel** – a tonic in the form of a gel, which when applied turns into a liquid and gives the skin a pleasant feeling of freshness.

**Mist** – a soft tonic in the form of a spray, which is convenient to apply to irritated skin. You do not have to rub it with a cotton pad or fingers.

**Thermal water** contains a high amount of useful mineral salts. For the beauty industry, it is taken from natural thermal springs.

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## How to use a tonic

After you wash with foam or gel, it’s time for a face tonic. There are several ways to apply it. Choose the most convenient.

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### Cotton pad

The method is probably the most common, as it is suitable for any skin type. A few drops of tonic should be applied on a clean cotton pad and begin to distribute on the face according to the massage lines from the centre to the periphery. 

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### Fabric napkin

If time allows, you can give the skin maximum moisture from the tonic with a napkin. Take a clean disposable napkin, soak it in the product and place it on your face like a mask. 

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### With your hands

Gather a little on the hand and with gentle movements distribute around the face and neck. Carefully distribute the remnants of the product, which did not have time to absorb, with your fingertips into the skin. 

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### Spray it

If you want to feel a thick veil of tonic on the skin, pour it into a jar with a fine dispenser, which will distribute the product in small drops on the face. This method is especially good in summer when the skin wants refreshing during the day.

Facial tonic: what you need to know

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In addition to the usual shampoo in liquid form, just a few years ago dry shampoo saved our lives and the freshness of our hair. But now they have a more environmentally friendly competitor – a shampoo bar. What is this product and how to use it? Read about it in the new GoBeauty Blog article.

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## What is a shampoo bar?

The shampoo bar is a concentrated bar product that looks like soap, which consists of foaming substances (surfactants) and caring components: plant extracts, essential oils, and hydrolats.

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For comparison, the usual liquid shampoo consists of the same components as the bar, 15-20% – the rest is the water. The shampoo bar does not contain water and does not require plastic packaging. It can be placed in a reusable can or regular soap dish, and the manufacturer can pack it in kraft cardboard. 

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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CBpZp6XHuSh/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">Публикация от Green Tailors (@greentailors)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2020-06-20T06:29:54+00:00">19 Июн 2020 в 11:29 PDT</time></p></div></blockquote>
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Indeed, the first ranks of fans of shampoo bars are eco-activists and organic cosmetics fans. But even if you are not radical in your views, here are some of the undeniable benefits of such a shampoo:

1. Reduction of water consumption. The average shower with a head wash requires 25 to 60 litres of running water. And this is not taking into account the water resources that were used in the manufacture of your favourite products: shampoo, mask, conditioner.
2. Economy. The use of a shampoo bar weighing 50 grams is equal to the usual in the amount of 300 millilitres. It takes up less space in your bathroom and, more importantly, in your luggage.
3. No preservatives. A significant advantage of bar shampoos is that they do not require preservatives. Each product that contains water spoils quickly enough, so it can not be made without chemicals.
4. Comfortable travel. This is the main advantage of dry shampoo. Carelessly thrown on the bottom of the bag, it will not spill and will not contaminate anything. Besides, it does not need to be poured into a container, and it easily foams with any water. It is especially true when travelling because you never know what will be the water quality in the hotel.
5. Soft PAVs. To ensure that the shampoo is not too aggressive for the locks, the manufacturers use very soft PAVs to make it.

## How to use it

The algorithm is very simple:

1. Wet your hair well.
2. Rinse the shampoo bar under running water.
3. Gently, with massaging movements, shampoo hair from roots to tips. Use your comb to distribute the hair well.
4. Then, massage the scalp a little.
5. Do not hold on to hair. Rinse with plenty of water. 
6. If necessary or if you are using a shampoo bar for the first time, repeat parts 3-5.
7. Use a hair balm. It adapts the condition of your hair to the quality of the water as well as the shampoo you used.

Shampoo bar: what it is and how to use it

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In the summer, we are looking forward to the vacations to get to the sea, relax and get a nice tan. But cosmetologists do not share our enthusiasm. They believe that in 70% of cases, the skin is ageing not because of age, but because of the ultraviolet rays influence. How to deal with the consequences of this love – read in our new article.

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## Photoaging of the skin: causes and types

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Of course, sunlight is necessary for all living creatures, it promotes the production of vitamin D in the human body. But sunbathing and solarium abuse triggers the pathological process of skin photoaging. It changes the skin not only visually (dryness, hyperpigmentation and vascular changes, spots and deep wrinkles), but also structurally (uneven thickening of the epidermis, deformity of the dermis, chronic inflammation). 

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Clinical manifestations distinguish two types of photoaging: acute and chronic. Acute signs of sunburn and pigmentation are familiar to us. Chronic photoaging is displayed by vascular changes, impaired skin pigmentation, the appearance of tumours, loss of skin elasticity. Characteristic signs of skin change, which is exposed to chronic sunlight, have been called “sailor skin”. 

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*Examples of skin changes of photoaging include:*

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- thin or deep wrinkles caused by the destruction of elastic tissue;
- elastosis (change in the elastic fibres of tissue and skin);
- irregular skin pigmentation;
- rough texture;
- enlargement of small vessels and capillaries of the skin;
- reducing the number of Langerhans cells between the epidermis and the dermis, where immunological skin responses are controlled;
- small, red, rough spots on the skin that are chronically exposed to the sun.

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## Who is most prone to photoaging

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*Here are the main risk groups.*

1. **People with pale skin**. Melanin is believed to be the main protector of human skin against ultraviolet. The more pigment the skin cells produce, the less damage the sun rays cause. It can be concluded that the lighter the skin, the higher the risk of early signs of photoaging. 
2. **Children**. Baby’s skin is softer than in adults. Dermatologists have proven that sunburn in children up to 10 years doubles the risk of skin cancer after 40 years.
3. **Girls and women during hormonal changes**. The fact is that the activity of melanocytes depends on hormones. In the case of hormonal adjustment (transition age, pregnancy, postpartum, menopause) or against hyper- and hypothyroidism, the impaired balance of progesterone and estrogen increases the skin’s sensitivity to the sun’s radiation.
4. **Smokers**. Smoking has no benefits at all, but for the lungs and the skin, it is especially detrimental. The skin becomes thinner, acquires a grey-yellow shade and becomes more prone to photoaging.
5. **Fans of the solarium**. In solarium we get high-dose type A (UVA) rays. It is impossible to reduce the dosage of radiation, as it will not work out quickly. Meanwhile, UVA rays penetrate into the deep layers of the skin and destroy its elastin and collagen.

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## How to prevent skin photoaging

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*Here are some basic tips:*

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- regardless of the weather and season, apply sunscreen daily that contains UV-absorbing components such as salicylate and benzophenone, and UV-reflecting ingredients such as titanium and zinc oxide (even on a cloudy day);
- limit sun exposure between 10 am and 4 pm when UV radiation is at its peak;
- apply sunscreen to skin no later than 20 minutes before going outside;
- you need about 20 grams of sunscreen to cover skin;
- it is necessary to reuse the remedy with the SPF filter after bathing.


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