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Top 5 Beauty Brands in Singapore: From Tropical Paradise to Global Beauty Innovator

Singapore, known as the “Little Red Dot,” is a bustling cosmopolitan city-state celebrated for its multicultural diversity and economic prowess. This reputation extends to its beauty industry, where local brands are gaining worldwide recognition for their innovative products and commitment to quality. Here are the top five beauty brands making a significant impact in Singapore and beyond.

Skin Inc

Skin Inc has made a name for itself as a global beauty brand that originated from Singapore. It revolutionized the skincare industry with its customizable serums, allowing consumers to tailor their skincare to their specific needs. Their approach is based on the concept of ‘My Daily Dose,’ where users can mix and match active ingredients to combat various skin concerns. This level of personalization has earned Skin Inc a dedicated global following.

Allies of Skin

Allies of Skin is a Singaporean brand built on the philosophy of smart, efficient skincare. Its products are designed with a busy lifestyle in mind, featuring high concentrations of antioxidants, peptides, and other beneficial nutrients. One of its best-selling products, the “1A All-Day Mask,” exemplifies the brand’s commitment to creating versatile, time-saving beauty solutions.


DrGL, founded by celebrity dermatologist Dr. Georgia Lee, is a luxury skincare line that fuses science and nature. The brand offers a comprehensive range of products designed to address various skin issues. From its unique skin repair formula to its hair loss prevention scalp serum, DrGL delivers solutions for total skin and hair care.


RE:ERTH is renowned for its minimalist approach to skincare, promoting the idea of achieving more with less. The brand’s products utilize Japanese ingredients like White Turmeric and Spring Turmeric, promoting clear, firm, and radiant skin. Its philosophy of mindful beauty has garnered it a loyal following of beauty enthusiasts who value simplicity and effectiveness in their skincare regimen.

Kew Organics

Kew Organics is a homegrown beauty brand offering certified organic, water-based skincare products. The brand’s formulations are free from toxins, artificial fragrances, and colors, making them suitable for even the most sensitive skin types. The Clarity Blemish Repair Serum and the Mandarin Acai Cleansing Lotion are among the brand’s most popular products.

Singapore’s vibrant beauty scene, represented by brands like Skin Inc, Allies of Skin, DrGL, RE:ERTH, and Kew Organics, is a reflection of the nation’s innovative spirit and commitment to quality. By combining cutting-edge science, personalized care, and mindful practices, these brands are redefining beauty standards in the region and worldwide. The influence of these Singaporean beauty brands continues to grow, promising a bright future for the city-state in the global beauty industry.

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