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Established in 2011 by Oke Maduewesi, Zaron Cosmetics has quickly blossomed into a prominent beauty brand within Nigeria's vibrant cosmetics industry. Its core mission to cater to the unique beauty needs of the African woman has sparked a revolutionary approach to cosmetics, encapsulating both quality and inclusivity.

### The Genesis of a Beauty Powerhouse

Born out of personal adversity and an entrepreneurial spirit, Zaron Cosmetics has shown remarkable growth over the past decade. Maduewesi's vision was to create a beauty brand that specifically caters to the unique skin types and tones of African women, a demographic often overlooked by global beauty brands. Her commitment to this vision has led Zaron to its current position as a leading beauty brand in Nigeria and across Africa.

### Product Portfolio and Services

Zaron Cosmetics offers an extensive range of products, including foundations, powders, eye makeup, and lip products, designed to complement various skin tones. The brand's product development strategy focuses on offering high-quality, affordable, and long-lasting beauty products that meet the unique needs of the African woman.



Zaron's retail outlets provide a beauty haven where customers can explore products, get professional makeup done, and receive advice on choosing the right products for their skin type and tone.

### A Catalyst for Empowerment

Beyond its product line, Zaron also focuses on empowering women, particularly those who have experienced personal or financial hardship. The brand has initiated various programs and partnerships aimed at helping women build skills, start businesses, and gain financial independence. This reflects the brand's belief that beauty is not just about outward appearances but also about confidence, resilience, and empowerment.

### Commitment to Quality and Sustainability

Zaron Cosmetics is committed to offering quality products that are safe for the skin and the environment. The brand's products are hypoallergenic, non-comedogenic, and paraben-free. Zaron also values sustainability, working towards reducing its environmental footprint and promoting responsible sourcing of ingredients.



Zaron Cosmetics is more than a beauty brand; it is a testament to the resilience and entrepreneurial spirit of Nigerian women. By placing African beauty needs at the center of its business, Zaron has not only made a significant impact in the cosmetics industry but also empowered women and challenged conventional beauty standards.


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As Zaron continues to grow and innovate, it carries with it the hopes and aspirations of countless African women, inspiring them to embrace their unique beauty and strength. It stands as a symbol of Nigeria's thriving entrepreneurial landscape, where creativity and resilience drive transformative change.

Zaron Cosmetics Redefining Beauty Standards in Nigeria

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There are many new hardware techniques aimed at combating excess weight and flabbiness of the skin among cosmetology centres services. Non-invasive procedures have become effective analogues of plastic surgery since they are capable of giving almost the same effect without risk to health. One of the relatively new ways to correct figure is pressotherapy. What is the essence of the procedure and what is the expected effect? Let’s understand together.

## How the method works

Pressotherapy (pneumo-drainage) is an apparatus massage in which the body’s natural fluids act as points of application to squeeze out from outside. Before the procedure, the client wears a special suit (that covers the entire body, except for the feet and hands, as well as neck and head) consisting of separate sections with air. The pressure in suit is much higher than the atmospheric pressure, and its supply is carried out with pauses. The pressure force and its periodicity are controlled programmatically.



When squeezing cells in the human body, the intercellular space is cleared, excess fluid is withdrawn along with waste and toxins. The impact is on the lymphatic system mainly, which improves metabolism, blood flow, restores the reserves of pure intracellular and intercellular fluid.

## What is the expected effect?

Pressotherapy is suitable for those who lead a sedentary lifestyle and do not very carefully monitors the diet. To those who have extra pounds and blood stasis in the pelvis and legs. Studies have shown that the effect of one pneumodrainage session is comparable to 1-2 workouts in the gym and several sessions of general strengthening massage. After 3-5 procedures, body volumes decrease by a few centimetres. Pressotherapy is a good method of combating local deposits of fat, where it is difficult to “get” by training.



![Pressotherapy.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/Pressotherapy_9e83bdf61d.webp)



The procedure also helps to reduce the appearance of cellulite, but only in combination with electrolypolysis. To make the cosmetic effect of procedure even more pronounced, experts recommend using infrared heat in the process, which stimulates metabolism and removal of excess fluid from the body.


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Pressotherapy: a fashion novelty for fast weight loss

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Serbia, a country known for its rich history and vibrant culture, is also making a name for itself in the global beauty industry. Serbian beauty brands are unique, often merging traditional knowledge with modern formulations, utilizing local natural resources, and focusing on sustainability. Here are the top five Serbian beauty brands that have been capturing the attention of beauty enthusiasts.

## Aura Cosmetics

One of the most popular makeup brands in Serbia, Aura Cosmetics, is celebrated for its high-quality products at accessible price points. The brand offers a broad range of cosmetics from foundations, concealers, and lipsticks, to eye and brow products, ensuring there is something for everyone. With its focus on catering to diverse beauty needs and its commitment to continuous innovation, Aura Cosmetics has firmly established itself in the Serbian beauty scene.

## Alverde

Although Alverde is a brand of German origin, it has been wholly embraced by the Serbian market due to its focus on natural, organic ingredients. Available through DM-drogerie markt stores, Alverde offers an array of skincare and makeup products that are free from synthetic fragrances, colors, preservatives, and silicones. It has won over Serbian consumers with its commitment to sustainability and cruelty-free practices.

## Afrodita Cosmetics

Afrodita Cosmetics, though initially from Slovenia, has gained immense popularity in Serbia and beyond due to its effective and affordable skincare products. They are especially loved for their 'Hydra Thermal' and 'Clean Phase' lines, which cater to a variety of skin types and concerns. The brand prides itself on using high-quality natural ingredients and keeps its products free from harmful chemicals.

## Magaza

Magaza is a Serbian brand that produces handmade soaps and skincare products with a focus on using local, natural ingredients. Their line of beautifully crafted soaps, creams, balms, and oils are free from synthetic additives, and many of their products are suitable for vegans. With their commitment to sustainability and artisanal quality, Magaza has become a favorite amongst those who prefer all-natural skincare.

## Stella Natural Cosmetics

Stella Natural Cosmetics is an artisanal brand known for its range of handcrafted skincare and body care products. The brand uses high-quality botanicals, essential oils, and clays, offering items free from synthetic ingredients, parabens, and artificial fragrances. Products from Stella Natural Cosmetics are loved for their gentle yet effective nature, appealing to those seeking simple, honest skincare.


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Serbian beauty market offers a plethora of innovative brands that focus on natural ingredients, sustainability, and cater to various beauty needs. Whether you're looking for a new cosmetic line, skincare regimen, or artisanal soaps and oils, these Serbian brands offer a distinctive beauty experience worth exploring.

Unveiling Beauty Secrets: Top 5 Beauty Brands in Serbia

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L'Oreal Paris Excellence Creme Permanent Hair Color is a popular at-home hair color option that provides long-lasting, vibrant color results. The product is part of L'Oreal Paris's Excellence Creme line, which is known for its high-quality, easy-to-use hair color products that provide optimal results for hair health and color intensity.



One of the key features of this product is its triple protection system. The Excellence Creme Permanent Hair Color is formulated with a blend of advanced ingredients that work together to protect the hair during the coloring process. These ingredients include a pre-color serum that helps to protect the hair from damage, a color creme that provides maximum color intensity, and a post-color conditioner that nourishes and revitalizes the hair.


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Another key feature of this product is its ability to provide natural-looking, long-lasting color results. The Excellence Creme Permanent Hair Color is available in a wide range of shades, from natural-looking blondes and brunettes to bold, vibrant reds and purples. The hair color is also formulated with a unique blend of pigments that provide maximum color intensity and vibrancy.



The L'Oreal Paris Excellence Creme Permanent Hair Color comes with everything you need for a complete hair color application, including the color creme, developer, gloves, and instructions. The product is suitable for all hair types and can be used to achieve a wide range of shades.



In conclusion, L'Oreal Paris Excellence Creme Permanent Hair Color is a popular at-home hair color option that provides long-lasting, vibrant color results. The product is formulated with a triple protection system that helps to protect the hair during the coloring process. The Excellence Creme Permanent Hair Color is available in a wide range of shades, from natural-looking blondes and brunettes to bold, vibrant reds and purples. The product is easy to use at home and comes with everything you need for a complete hair color application, and is suitable for all hair types. The hair color is also formulated with a unique blend of pigments that provide maximum color intensity and vibrancy. L'Oreal Paris Excellence Creme Permanent Hair Color is a high-performance hair color that delivers healthy-looking, long-lasting results.

L'Oreal Paris Excellence Creme Permanent Hair Color

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TOP-5 lipstick shades that make you look older

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Norway, a Nordic country renowned for its stunning fjords and natural beauty, carries these characteristics into its beauty industry. Norwegian beauty brands emphasize the use of natural, locally sourced ingredients, efficient formulations, and sustainability, making them appealing to conscious consumers worldwide. This article will explore the top five Norwegian beauty brands that epitomize the country's approach to beauty and skincare.

### Eleni & Chris

Founded by mother and daughter Inger Ellen and Christinah Nicolaisen, Eleni & Chris is a Norwegian beauty brand that champions Scandinavian ingredients. Their products harness the unique benefits of ingredients like Cloudberry, a potent antioxidant, and glacier water sourced from Scandinavia. With a range of skincare, haircare, and body care products, Eleni & Chris showcases the best of Nordic natural resources.

### Geir Ness

Geir Ness is Norway's first perfume brand, created by the eponymous Geir Ness. He's most famous for his signature scent, Laila, named after his mother, which captures the essence of Norwegian mountains and fjords. Geir Ness also offers a skincare line, Skin of Norway, featuring products infused with natural ingredients to suit all skin types.

### Marina Miracle

Marina Miracle, established by Marina Engervik, offers a range of organic skincare products inspired by Scandinavian herbs and botanicals. Marina began making her own natural skincare products to address her skin issues, and this personal touch remains at the brand's core. The brand's portfolio includes facial oils, serums, cleansers, and creams that cater to different skin concerns while emphasizing natural beauty.

### VOYA

VOYA, although initially an Irish brand, has gained popularity in Norway due to its focus on organic, seaweed-based products. The brand's range, from skincare to body care, utilizes hand-harvested seaweed from the Irish coast, appealing to Norwegians' love for natural and marine ingredients. VOYA's products are designed to deeply nourish and rejuvenate the skin, showcasing the potent power of seaweed.

### Fitjar Islands

Fitjar Islands is a Norwegian skincare brand specializing in handmade soaps and body care products. Their small-batch products, inspired by the rugged landscapes of the Fitjar archipelago, capture the essence of Norway's countryside. Fitjar Islands is recognized for their shaving creams and balms, and body lotions, all made with natural ingredients and essential oils.


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Norwegian beauty brands are deeply connected to their natural surroundings, bringing forth products that encapsulate the country's distinct flora and pristine environment. These top five brands represent Norway's commitment to clean, efficient, and sustainable beauty, aligning with the global shift towards conscious consumption in the beauty industry. Whether you're seeking enriching skincare or unique fragrances, Norwegian beauty brands offer a refreshing perspective and an invitation to explore the beauty of Nordic nature.

Nordic Nobility: Top 5 Beauty Brands in Norway

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What is brow lamination, and why you need it?

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Many ingredients are absorbed into the skin and enter the body in cosmetic products. Therefore, you should carefully consider what you apply to the skin.



GoBeauty Blog advises using the “trust but verify” rule of thumb and reading the composition before using the product. Here are 5 ingredients to avoid.



### Parabens

These are preservatives that can be found in everything. They are easy to determine on the label, because harmful substances will necessarily end with “paraben”, for example, methylparaben, propylparaben, isopropyl paraben and isobutyl paraben. These substances are known as endocrine disrupters. They mimic estrogen in the body and can lead to hormonal imbalances and, possibly, to breast cancer.



### Artificial Fragrance/Parfum

Almost every ordinary cosmetic product (even “odourless”) contains artificial flavours. Manufacturers are not required to disclose what is actually in their fragrances. Therefore, you will see Fragrance or Parfum in the list of ingredients, although it may be a mixture of carcinogens, allergens, endocrine disorders and irritants.



## Sodium Lauryl Sulfate and Sodium Laureth Sulfate

SLS and SLES are foaming elements used in a variety of personal care products, including skin care products and cosmetics, shampoo and toothpaste. These are surfactants that can cause skin irritation or allergies.



## Phthalates

This is a plasticizer that is added to plastic so that it does not become brittle. Phthalates are used in cosmetics mainly in fragrances, and can also be found in other personal care products such as hair spray and nail polish. Examples include DBP, DEHP, DEP and others. Like parabens, phthalates are endocrine disrupters and can cause hormonal and reproductive problems.



### Diethanolamine

It is a known carcinogen and toxin for the respiratory tract. Despite this, it is still used in bath foam, shower gels and shampoos. On cosmetic labels, it is often written as DEA.

Pay attention: harmful elements in cosmetics

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Rosewater is a distillate obtained from the essential oil of rose petals. This remedy has long been used for medicinal, cosmetic, hairdressing and even culinary purposes. And so far the properties of rosewater outweigh the effects of the highest quality and expensive creams. It cleanses, moisturizes, refreshes the skin, relieves inflammation, eliminates oily shine, protects the skin from the sun.



## The benefits of rosewater

*The product has several advantages:*

- maintains a pH balance of the skin, fights rashes, has a beneficial effect on dermatitis and eczema;
- smoothes, moisturizes, nourishes and renews skin, healing scars, cuts and wounds;
- helps calm not only the skin but also the spirit, relieving stress and anxiety;
- intensively tones the skin due to its antibacterial properties;
- the antioxidants that are in the composition of rosewater contribute to the strengthening of skin cells and tissue regeneration;
- helps to revitalize ageing skin, while keeping fine lines and wrinkles.



## How rosewater works

Dermatologists leave good reviews about the product because it is a versatile agent with anti-inflammatory and antioxidant action. If you mix rose water with lemon juice, you will get a remedy for acne and dark circles under the eyes, when adding a large amount of lemon juice has a whitening effect, so you can reduce the tan. In combination with aloe vera gel, rosewater for face will become a cleansing product that is also good for healing scars and burns. And if you add a little glycerin to the rosewater, then you get a tonic for intensive moisturizing. If you do the opposite and add some water from the roses to the glycerin, you will get a softening lip balm. 



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The use of additives is not necessary, independently rosewater at home becomes a product for skin tone and increase its elasticity. If you use water from roses as a rinse, it will relieve the magnifying glass, moisturize dry scalp.



The rosewater’s aroma relieves anxiety and stress, helps quickly fall asleep.



## How to make rosewater at home

Let’s talk about three ways to prepare it. You can also use dry rose petals that you can collect on your own.



### Tincture of rose petals. 

Take 3 tablespoons of rose petals (fresh), put them in a hermetically sealed container and pour 200g of boiling water, close and let stand for about 12 hours.



### A decoction of rose petals.

Arrange the petals on the bottom of the saucepan in 2-3 layers, fill them with water and bring to a boil, simmer for 5 to 7 minutes, covering with a lid. After the broth has cooled, strain it.



As in the second method, place the petals in the saucepan and fill them with water, but in this case, you still need to put a jar (the height of the edges should be 2-3 cm above the water level in the pan), cover the pan with the lid turned over. Wait for the water to boil and simmer for 1 hour. You need to put some ice on the lid. Water and ice will need to be added periodically. The steam will condense on the lid and drain into the jar and it will be the ready rosewater. 



The product can be frozen and used as thermal water to give skin tone. Also, this procedure is well invigorating in the morning.

Zaron Cosmetics Redefining Beauty Standards in Nigeria

The Genesis of a Beauty Powerhouse

Product Portfolio and Services

A Catalyst for Empowerment

Commitment to Quality and Sustainability

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