According to SimilarWeb, who compiled a report of the most trafficked beauty websites, there’s one beauty brand to rule them all: ColourPop.
ColourPop was born, raised and made in the City of Angels. Founded in 2014 by Seed Beauty, the budget beauty brand pride themselves on being wallet-friendly and bunny approved.
Check out the top 10 most-searched brands below:
Colourpop.com, 2.09 million site visits
Jeffreestarcosmetics.com, 2.06 million
Avon.com, 1.82 million
Youniqueproducts.com, 1.23 million.
Glossier.com, 1.16 million
Lorealparisusa.com, 1.11 million
Bhcosmetics.com, 1.05 million
Tartecosmetics.com, 1.01 million
Maccosmetics.com, 1 million
Elfcosmetics.com, 991,000.