In 2020, Korean beauty experts predict the leadership of a new type of skincare — cream skin.
Charlotte Cho, the co-founder of Soko Glam Korean cosmetics brand, claims that the concept of cream skin can be perceived differently. Both as a moisturized finish on the face and as a rejection of a 10-step skincare procedure. The new concept supports beauty minimalism. The choice of just one product with a much lighter and milder consistency.
Charlotte offers a product by which everyone in Korea goes crazy. It is a mix of toner and moisturizer by the Laneige brand. The result is a moist finish on the skin, soft, supple and only slightly shiny. It was as if a cream had just been applied and it had not yet had time to soak.
Cream skin trend is rapidly gaining popularity because it is easier to achieve and requires much less effort, time and money.
