Loewe Spanish fashion house is undergoing a massive rebranding, which also touched the perfume direction. The human sense of smell is the open door of the soul, beyond logical control. By virtue of this, real perfume compositions are always closely connected with our emotions. We choose them intuitively, and when we find “that one”, we get true pleasure. And all because the chosen fragrance, becoming a part of the personal code, helps each of us to open up for ourselves and for others in the most natural way.
This time, the source for inspiration was the work of the German photographer, sculptor and artist Karl Blossfeldt, who was obsessed with the idea of finding the perfect opportunity to express the smallest details of natural beauty. Blossfeldt looked at the natural forms of plants with particular attention, admiring the strength and beauty of their functional perfection.
Modern documentary photographer Arno Rafael Minkkinen also gave inspiration to the brand. His stunning black and white portraits, where a person appears naked against the background of nature, allow you to explore yourself and your place in the world. Such a visual study leads the viewer to the realization that we are all children of nature.
These are the fragrances created by Loewe. They have a unique character and a pronounced individuality.
