NARS posted provocative lipstick advertisement on Instagram

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NARS makeup brand has surprised online with the latest campaign.

The brand showed a video with a melting phallic lipstick. The video represented the creamy texture and warm Morocco shade of the latest After Hours line.

A number of users criticized the brand for the unambiguous idea of the post. However, NARS has long used a provocative language in its communications and products, giving them names such as Orgasm, The Multiple, and Climax.