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The Top Five Brands in Mexico in 2023

Mexico, renowned for its rich culture, vibrant history, and diverse economy, is home to some incredibly influential brands. These brands, spanning a variety of industries from food and beverage to telecommunications, are not only household names within Mexico, but many have also made significant strides on the global stage. Here, we delve into the top five Mexican brands in 2023 that are making their mark locally and internationally.

Grupo Bimbo

Topping our list is Grupo Bimbo, the largest bakery corporation in the world. Since its establishment in Mexico City in 1945, the brand has grown exponentially and now operates in over 30 countries. Known for its wide variety of products including bread, pastries, cookies, and snacks, Grupo Bimbo’s brands like Bimbo, Barcel, Marinela, and Ricolino are staples in many Mexican and international households. The brand’s commitment to quality, innovation, and sustainability continues to solidify its position as a leader in the food industry.


There is no mistaking the iconic clear bottle with a lime wedge: Corona, the popular Mexican beer brand, has been a global ambassador of Mexico’s vibrant culture since 1925. Brewed by Grupo Modelo, Corona is sold worldwide and often associated with relaxation and beach vacations. Despite the crowded beer market, Corona’s unique branding and quality product have earned it a strong following both in Mexico and abroad.


In the telecommunications sphere, Telcel holds a prominent position. As a part of América Móvil, the third-largest telecommunications company in the world, Telcel provides coverage to nearly 90% of Mexico’s population. The brand is synonymous with mobile communication in Mexico, offering a wide range of services from voice calls and messaging to high-speed internet and digital services. Its widespread network and consistent performance make Telcel a standout brand within the Mexican market.


Cemex, one of the largest cement producers globally, is a testament to Mexico’s industrial prowess. Founded in 1906, the brand has left its mark on the built environment with its products contributing to countless infrastructure projects worldwide. Cemex’s commitment to sustainable business practices and innovative building solutions further enhances its reputation as a leading brand in the construction industry.


Petróleos Mexicanos, known as Pemex, is one of the largest petroleum companies globally and a significant economic driver within Mexico. As a state-owned entity, Pemex has a monopoly over the exploration, extraction, refining, and commercialization of oil in Mexico. Its logo, featuring a white eagle, is a recognizable symbol, reflecting its integral role in Mexico’s economy and energy sector.

These top five Mexican brands – Grupo Bimbo, Corona, Telcel, Cemex, and Pemex – each play a critical role in their respective markets. Whether it’s Grupo Bimbo’s expansive range of bakery products, Corona’s iconic beachside beer, Telcel’s reliable communication services, Cemex’s sustainable construction solutions, or Pemex’s influential role in the energy sector, these brands illustrate the diversity and vitality of Mexico’s economy. Not only do they hold significant influence domestically, but they also represent Mexico on the global stage, a testament to their strength and enduring appeal.

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