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Renowned for its breathtaking landscapes, New Zealand's beauty brands encapsulate the country's natural wealth and commitment to sustainability. Blending natural ingredients with innovation, these brands are making notable contributions to both the local and global beauty industry. Here are some leading beauty brands from New Zealand.
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### Antipodes

Pioneering in organic beauty, Antipodes is celebrated for its premium skincare products. With a strong focus on sustainability, the brand utilizes New Zealand native ingredients like Manuka honey and kiwi seed oil. Antipodes' organic and scientifically validated skincare range has earned international acclaim.
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### Trilogy

Trilogy has carved its niche with certified natural skincare products. The brand's rosehip oil range is a particular favourite among consumers. Trilogy's philosophy of enhancing skin health naturally and promoting sustainable practices has made it a trusted name in the beauty world.
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### Skinfood

Embracing the 'food for the skin' philosophy, Skinfood creates nutrient-rich products with natural ingredients like Manuka honey and aloe vera. The brand aims to nourish skin just as a balanced diet nourishes the body, which resonates with the modern, health-conscious consumer.
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### Karen Murrell

Bridging the gap between beauty and responsibility, Karen Murrell offers a range of natural lipsticks in vibrant hues. Packaged in environmentally friendly materials, these products exemplify the brand's commitment to sustainability without compromising on style and quality.
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### Living Nature

As one of New Zealand's original certified natural skincare companies, Living Nature utilizes native ingredients like Manuka honey and Harakeke flax. The brand is dedicated to harnessing New Zealand's unique botanical resources to offer effective, natural skincare solutions.
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### Ethique

Making a global name for itself, Ethique is the world’s first zero-waste beauty brand. Offering a range of solid beauty bars from shampoos to moisturizers, Ethique champions eco-conscious beauty, striving to reduce plastic consumption in the beauty industry.
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### Wild Ferns

Offering a taste of New Zealand's unique flora, Wild Ferns creates skincare products infused with indigenous ingredients like Kiwifruit and Rotorua Mud. The brand reflects New Zealand's natural bounty, promising an authentic, home-grown skincare experience.
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These leading beauty brands from New Zealand wonderfully capture the country's dedication to natural beauty and environmental sustainability. Their commitment to quality, innovation, and eco-conscious practices exemplifies the best of what New Zealand's beauty industry has to offer.

Unveiling New Zealand's beauty scene leading brands

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If you notice that your nails have lost former beauty, strength and shine – it’s time to use the procedures to restore and strengthen them.

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Most often this happens during off-season periods due to vitamin deficiency. There are also other reasons:

- lack of nutrients (proteins and fats are very important for nails) in the diet;
- lack of vitamins and minerals in the body;
- environmental influences (sun or occasional mechanical damage);
- exposure to chemicals.

Whatever the reasons lead to delamination, thinning and brittle nails, one should not forget that there are many remedies suitable for treatment at home.

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![Neutral-And-Diamonds-Nails-570x1024.jpeg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/Neutral_And_Diamonds_Nails_570x1024_a64d2aacee.jpeg)

<center>photo credit: Pinterest</center>

## Herb decoction bath

The most useful for the nail plates are calendula, chamomile, cornflowers, St. John’s wort, lemongrass, nettle and mint. You can make a decoction of one herb or make a composition. Dip your fingers in a warm, strong broth of herbs for 10-15 minutes, then apply cuticle oil and hand cream. Repeat the procedure every day to strengthen nails or restore.

## Sea salt bath

Dissolve sea salt in water (approximately a teaspoon per 200 ml) and hold your hands in liquid for about 30 minutes. To enhance the recovery and strengthening the effect, add a couple of drops of iodine or tea tree oil. After the bath, apply oil (preferably jojoba or almond) to the cuticles and nail plates and use hand cream.

## Paraffin hand mask

Paraffin is one of the best remedies to strengthen the nail plates and nail growth. In addition, it envelops the plate, making it smooth and moist.

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Melt paraffin in a water bath, add a few drops of jojoba oil and apply this mixture on your fingers and nails. In the salon, cotton gloves would be worn on top of such a mask (sold at cosmetic stores). And you need to spend at least 2 hours with them. If you don’t have gloves, just spend 2-3 hours with a mask on your fingers. Then rinse off with warm water.

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How to strengthen nails at home

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Today, there are many training centres where the basic course on manicure is 3-14 days. There are many types of manicure: European, classic, hardware and combined, and accordingly, each type has its technique.

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Many girls mastering this profession, having little experience, practical work, try to create their own, for example, manicure with one nozzle (cutter), and you will see a beautiful photo confirming this. Or cutting the cuticle in a "dry" or "lemon" manicure. Faced with such "methods" we want to remind the nail artists about the variety of cuticles. These techniques, if applicable, can only be done in a particular case. Teaching with one technique, cannot be applied to all types of cuticles. 

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The only exception is the classic technique – classic manicure, i.e. edged, which should begin a basic training course on a manicure.

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We want to note that in 3-4 days it is impossible to complete the entire basic course of a manicure!

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Further training is possible, but not a basic course! Pay attention to it!

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Often there is a cuticle in the form of a roller rising above the surface of the nail plate. The structure of such a cuticle is dry and tough, therefore, it can not be dealt with by the method of biological (European) manicure. You can process such a cuticle with both cutting tools and nozzles. At the same time, it is imperative to process the burrs so that no damaged tissue remains on the surface.

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The next type of cuticle is tightly adjacent to the nail plate, almost creeping along with it. It looks like a thin transparent film, the “cuticle" border is visible. With such a cuticle, the roller is always higher, there are cracks and burrs. It is better to offer such clients a classic or combined manicure. It is better to move such a cuticle with a spatula after applying a remover or soaking, cut it off with scissors or cutters and remove burrs around the nail. Then we would recommend treating the skin with nozzles.

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The proximal roller passes smoothly into the cuticle and does not have a sharp contrast (border). Moreover, the cuticle itself is elastic and resilient, very tightly attached to the nail plate and transparent. As a rule, it is very difficult to move and raise it with a spatula. Such a cuticle is never dry, but if it is improperly processed, a lot of burrs are not deep, but painful; pterygium can grow very much up to 50% to cover the nail plate. Such a manicure is best done with a bath to better soften the skin and safely remove pterygium from the plate without damaging it. 

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The essence of incorrect processing is that, with a fuzzy cuticle-roller border, the master can affect the roller itself with a cutting tool and damage it. And even if there is no visible damage (cuts), the skin of the roller is injured, delaminated, which as a result leads to the appearance of burrs. How to avoid damage? In a traditional hygienic manicure, it is better to work with a cuticle of this shape using scissors. Moreover, you should not cut off the entire cuticle, but leave a thin, even and smooth strip of cuticle skin. 

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In addition to tools, we use callus remover when processing cuticles. This term comes from the fusion of two words: <noindex> <a href="https://en.wikipedia.org/wiki/Keratin" rel="noreferrer nofollow" target="_blank">keratin</a> </noindex>  (a structural protein that forms nails and hair) and lysis (dissolution, decomposition of a substance). It is drugs that can remove excess keratinization due to the destruction of the keratin structure. They come in two types – acidic and alkaline – and act differently in the treated area. Some dissolve, others exfoliate keratinized cuticle cells. 

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Alkaline contains alkali in a small concentration. It dissolves keratin, resulting in a softened keratin mass, which is easily removed mechanically. But the frequent use of such products leads to drying of the cuticle, the appearance of burrs and cracks. Sometimes the use of alkaline callus remover causes a burning sensation during the procedure, and then yellowing of the nail plates, because, depending on individual characteristics, not only the cuticle but also the surface layer of keratin of the nail plate can dissolve. 

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The second type of callus remover is acidic. They include a group of alpha-hydroxy acids (AHA): citric, lactic acid. Besides, AHAs are excellent moisturizers that last for two to five days after application. Outwardly, this is manifested in the fact that the keratinized cuticle almost does not form. Feel the difference. Unlike alkaline, AHA does not "dissolve" keratin, but destroy the bonds between the skin flakes. As a result, layers of excess keratinization gradually exfoliate. A true professional should be able to master various manicure techniques well and use them wisely. After all, it is an individual approach to each client that allows you to process the cuticle and rollers most thoroughly and “save” the aesthetic appearance of the manicure for a long time. At the end of any procedure, it is necessary to apply a protective oil or cream for nails and skin, which includes moisturizing, protective, nutrients. They not only have beneficial effects on the skin but also condition the nails, giving them additional flexibility.

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Author
Tatyana Kovalenko

Varieties of cuticles and methods of working with it

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Split hair dyeing, the striking two-toned hair color trend, has captivated the world with its bold and creative aesthetic. But where did this unique hair coloring technique come from, and how has it evolved throughout history? In this article, we will delve into the origins of split hair dyeing and trace its journey from ancient times to the present day, as well as discuss the factors that have contributed to its widespread popularity.

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## The Early Beginnings of Hair Coloring

The history of split hair dyeing is rooted in the broader history of hair coloring. Dating back to ancient civilizations, people have been using natural dyes and pigments to change the color of their hair. Egyptians, Greeks, and Romans all had their own methods of coloring hair, using ingredients such as henna, saffron, and indigo.

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## The Emergence of Two-Toned Hair

The idea of using two distinct colors to dye hair can be traced back to the 18th century when powdered wigs featuring contrasting shades were popular among the European elite. However, the concept of split hair dyeing, as we know it today, did not fully emerge until the 20th century.

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## Split Hair Dyeing in the Punk and Goth Subcultures

The origins of modern split hair dyeing can be linked to the punk and goth subcultures of the 1970s and 1980s. These subcultures embraced bold and unconventional fashion, which included experimenting with hair color. The use of contrasting colors in hair dyeing was a way for individuals to express their individuality and challenge societal norms.

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## The 1990s: A Turning Point for Split Hair Dyeing

In the 1990s, the split hair dye trend gained more mainstream attention, with celebrities such as Gwen Stefani and Christina Aguilera sporting two-toned hair. This period also saw the introduction of more vibrant, semi-permanent hair dyes, making it easier for people to achieve and maintain split hair dyeing at home.

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## The Social Media Revolution and the Rise of Split Hair Dyeing

The widespread adoption of social media platforms such as Instagram, Pinterest, and TikTok has played a significant role in the popularization of split hair dyeing. Influencers and content creators began sharing their unique split hair dye creations, inspiring millions of people to experiment with the trend.

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## Today's Split Hair Dyeing: A Diverse Spectrum of Color Combinations

The modern split hair dyeing trend is characterized by an incredible variety of color combinations and styles. From bold, contrasting shades to soft pastels, the possibilities are endless, allowing individuals to express their creativity and make a statement with their hair.


The Evolution of Split Hair Dyeing: A Colorful Journey Through Time

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In the roaring 1920s, makeup underwent a revolution that forever changed the beauty industry. The iconic looks of this era continue to inspire modern trends, showcasing a blend of boldness, sophistication, and artistic flair. Let's delve into the captivating world of 1920s makeup and discover its timeless allure.

## Flawless Skin and a Radiant Glow

One of the signature aspects of 1920s makeup was the pursuit of a flawless complexion. Women embraced a more natural look, opting for lighter foundation shades to achieve a dewy, radiant glow. This approach reflected the growing desire for freedom and expression, marking a departure from heavy makeup styles of previous decades.

## Dramatic Eyes and Defined Brows

The eyes were the focal point of 1920s makeup, characterized by dramatic, smokey looks that added allure and mystery. Kohl eyeliner was used to create dark, sultry eyes, often paired with smudged eyeshadow in earthy tones like browns and greys. Well-defined eyebrows were also essential, often shaped into a thin, arched style that accentuated the eyes' expressive power.

## Bold Lips and Cheeks

In contrast to the subtle eyes, lips and cheeks were adorned with bold colors. Deep red lipstick became synonymous with the glamour of the era, with shades like 'rouge noir' adding a touch of sophistication to every look. Cheeks were delicately flushed with rosy hues, adding a youthful and vibrant appeal to the overall makeup aesthetic.

## The Rise of Beauty Icons

The 1920s introduced the world to iconic beauty figures who embodied the spirit of the era. From the enchanting allure of silent film stars like Clara Bow and Louise Brooks to the timeless elegance of Josephine Baker, these women influenced makeup trends and inspired millions with their signature styles.

## Modern Interpretations and Influences

Today, the allure of 1920s makeup continues to captivate beauty enthusiasts and makeup artists worldwide. Modern interpretations often blend vintage charm with contemporary techniques, offering a nod to the past while embracing the diversity of beauty in the present. From Gatsby-inspired parties to red carpet events, 1920s-inspired makeup remains a timeless choice for those seeking glamour and sophistication.

## Embracing Timeless Glamour

The allure of 1920s makeup lies in its timeless appeal and iconic aesthetic. From flawless skin and dramatic eyes to bold lips and cheeks, this era continues to inspire beauty trends and capture the imagination of makeup enthusiasts around the globe. Whether recreating vintage looks or adding a touch of 1920s glamour to modern styles, the beauty of this era remains a cherished part of makeup history.


Exploring 1920s Makeup: A Glamorous Journey Back in Time

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Makeup artists are replacing the popular eyeshadow trend with something much more persuasive. 

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The graphic liner is set to become the hot new trend. Makeup artists are opting for gel liners to help snatch the perfect daring lines, due to their ease of use and ability to build-up pigment and shape. Also, gel liners are considered to be much better for beginners. 

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To add this look to your personal beauty arsenal then you may need gel liner, concealer, a liner brush and a finer, thin brush to help ‘colour in’ between the lines. 

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<center><blockquote class="instagram-media" data-instgrm-permalink="https://www.instagram.com/p/Bv8__zmHi7G/?utm_source=ig_embed&amp;utm_medium=loading" data-instgrm-version="12" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/p/Bv8__zmHi7G/?utm_source=ig_embed&amp;utm_medium=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener noreferrer"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Bv8__zmHi7G/?utm_source=ig_embed&amp;utm_medium=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">Публикация от Nikki_Makeup (@nikki_makeup)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2019-04-07T11:45:32+00:00">7 Апр 2019 в 4:45 PDT</time></p></div></blockquote></center>

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First, create your outline, starting along the lash line and flicking outwards, and once your foundation is formed, fill it in.

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You can then use the concealer to correct or conceal any mistakes and act like they never even happened.

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Not so hard as it may seem, right? 

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The 'smokeliner' - the hot new beauty trend

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There are only a few days left before the onset of autumn, which means that your hair is likely to be significantly damaged during the hot season and this is noticeable even with the naked eye.

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In summer, the hair becomes dry, loses its shine, volume and vitality, which is why even the most fashionable dyeing can look unkempt.

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We have selected effective products that can fill your hair with strength, radiance and health.

## Care Basics, C:EHKO

![Care-Basics-C-EHKO-.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/Care_Basics_C_EHKO_87bbd56163.webp)

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The shampoo contains hops, known for its firming properties, as well as beer extract, responsible for the luxurious shine of the hair. The product performs well as part of rehabilitation care, is suitable for daily use and cleans curls as delicately as possible.

## Aufbau Maske, BE KEEN ON HAIR

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A mask with creatine, wheat proteins, panthenol and sesame oil restores the hair structure, compacting it from the roots to the tips, instantly giving even lifeless burned curls a well-groomed look.

## Creamy Oil, ING PROFESSIONAL

![Creamy-Oil-ING-PROFESSIONAL-.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/Creamy_Oil_ING_PROFESSIONAL_fcfc127a41.webp)

<center>photo credit: ING PROFESSIONAL</center>

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A product with a pleasant creamy texture, cottonseed oil and vitamin E in the composition. The cream is literally embedded in the structure of the hair, smoothing, filling with strength and shine, that is, in fact, performs all the functions of oil, but without a hint of oily or loss of volume.

Mission accomplishable: hair recovery after hot summer

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5 popular Instagram accounts about nails in Canada

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10 popular Instagram accounts about nails in USA

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Age-related skin changes, hyperpigmentation, mimic wrinkles and other cosmetic defects quickly and safely eliminate the so-called “injection of youth.” Today, the most effective and popular are Botox and hyaluronic acid injections. In this article, we will try to figure out what is better and what to prefer.

## Cosmetology educational program

To understand which medicine is better to inject, you need to figure out what these substances are and what is the main difference between them. Botox or botulinum toxin is a poison synthesized by a bacterium that causes botulism in humans. The introduction of a microdose of botulinum toxin into the muscle leads to its prolonged relaxation while the paltry amount of the substance is not life-threatening.

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The advantages of botulinum therapy are:

- getting fast, long and noticeable results;
- safety procedures;
- ease of injection.

In this case, Botox ideally fights mimic wrinkles but is not able to correct the facial contour and save skin from dehydration. Injections are contraindicated for pregnant women, as well as during the exacerbation of chronic diseases.

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Hyaluronic acid is a substance that fills the intercellular space and is produced by the human body. The rejuvenating effect is achieved due to the binding and retention of 500 molecules of water in the skin with 1 acid molecule, and also due to the stimulation of the synthesis of collagen and elastin in it.

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Hyaluronic acid injections provide excellent instant results with:

- acne, scars and stretch marks;
- signs of photoaging;
- reduction of elasticity and skin tone;
- oxidative stress of the dermis;
- pronounced nasolabial fold and dips on the cheeks, etc.

However, there is also an allergic intolerance to hyaluronic acid.

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![cbi-0216-086_056_070910-683x1024.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/cbi_0216_086_056_070910_683x1024_3e9a226e64.jpg)

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## What to choose?

Consultation with a plastic surgeon, a dermatologist or a qualified cosmetologist will allow you to make the right choice in favour of Botox or hyaluronic acid injections. Depending on the mechanism of formation of wrinkles or skin defects, examination, history taking and test results, a rejuvenation procedure is selected. Experts believe that both substances are effective and equivalent, they just have a different principle of action. It is believed that to eliminate the wrinkles of “anger” on the forehead, between the eyebrows, on the neck and decollete, it is better to prefer Botox. If it is necessary to refresh facial skin, give it tone and elasticity, as well as adjust the contours or, for example, increase the volume of the lips, it is better to choose injections with hyaluronic acid.

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Botox or hyaluronic acid: what to choose?

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As of 2023, the beauty industry in the United States continues to flourish. From the vast offering of quality skincare products to innovative cosmetics, several brands are leading the way with a commitment to diversity, inclusivity, sustainability, and high-performance formulas. These top beauty brands are setting industry standards, continuously raising the bar for excellence.

- **Estée Lauder**: Founded in 1946, this prestigious brand remains an iconic name in the beauty industry. Estée Lauder is renowned for its wide range of skincare, makeup, and fragrance products. With their advanced, scientifically-backed formulas, they continue to offer some of the best anti-aging solutions, radiant foundations, and quality perfumes.
- **MAC Cosmetics**: Makeup Art Cosmetics (MAC) is celebrated for its vibrant color palettes, professional-grade products, and collaborations with high-profile celebrities. MAC promotes inclusivity and diversity, providing a wide variety of shades for all skin tones.
- **Glossier**: This digitally native brand exploded onto the scene in 2014 with a unique customer-centric approach, focusing on delivering products inspired by real-life. Known for its 'skin first, makeup second' philosophy, Glossier emphasizes natural beauty and has a loyal following thanks to its skincare and minimalist makeup offerings.
- **Fenty Beauty**: Launched by pop star Rihanna in 2017, Fenty Beauty made waves by offering 40 foundation shades to cater to all skin tones right from the start, a move which has since pushed many other brands to expand their shade ranges. Fenty Beauty is also celebrated for its high-quality, performance-driven products.
- **Anastasia Beverly Hills**: This brand is known for its game-changing eyebrow products. Their Dipbrow Pomade and Brow Wiz pencil have become staple items in many people’s makeup routines. Anastasia Beverly Hills also offers a range of other makeup products, with its eyeshadow palettes becoming increasingly popular.
- **Tatcha**: Inspired by ancient Japanese beauty rituals, Tatcha offers luxury skincare products that combine traditional wisdom with modern science. Their products, such as the Water Cream and Silk Canvas Primer, have been lauded by customers and beauty influencers alike.
- **The Ordinary**: Part of DECIEM, The Ordinary is redefining the beauty industry by offering high-quality, scientifically-backed skincare products at incredibly affordable prices. Their transparency regarding ingredients and formulations has helped them gain a devoted following.
- **Drunk Elephant**: This skincare brand is famous for its "clean" philosophy and carefully curated ingredients. Drunk Elephant uses biocompatible ingredients that directly benefit the skin's health or support the effectiveness of their formulations.
- **Fresh**: Combining natural ingredients, traditional rituals, and modern science, Fresh offers innovative skincare that performs with experiences that transform. Their cult-favorite, the Soy Face Cleanser, is loved by many for its gentle yet effective cleansing.
- **Rare Beauty**: Founded by Selena Gomez in 2020, Rare Beauty has made a name for itself with lightweight, breathable makeup that caters to a wide range of skin tones. The brand has also made mental health awareness a significant part of its mission.

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The beauty industry is continuously evolving, with brands regularly developing new products, improving their formulas, and listening to customer feedback. The brands listed above not only provide high-quality, innovative beauty products, but also pave the way for greater diversity, inclusivity, and transparency in the industry.


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