G-beauty: how German cosmetics take over the world

K-beauty (Korean cosmetics) and J-beauty (Japanese cosmetics) are sidelined: the whole modern beauty-world speaks about the effectiveness of German cosmetics. There are several reasons for interest in G-beauty: these cosmetics are created by doctors and researchers with high credibility, are used in well-known clinics, and are recommended by celebrities. Today GoBeauty will tell where the G-spot is.

What is the main difference between K-beauty and G-beauty?

While K-beauty is a multi-step procedure, G-beauty is a clean and effective product. This is partly because Europe has stricter skincare rules than other countries. For example, EU law bans more than 1,000 chemicals that are known to have carcinogenic side effects, while the FDA only banned 11 in the US. G-beauty also actively uses organic methods and herbal ingredients that are undeniable: calendula, rose and lavender are probably the most common ingredients of German and Austrian products. Although the packaging itself gets a lot of attention, the main thing in cosmetics is that it really works.

That is, if K-beauty is a maximalist, G-beauty, on the contrary, down to the packaging. These are narrowly focused, research-based treatments for transparent labelling of ingredients.

What’s the G-beauty feature?

The main highlight of German cosmetics is the choice of ingredients. Brands like Augustinus Bader (one of Victoria Beckham’s favourite brands), Dr Barbara Sturm and Royal Fern are well known for their scientifically sound wording. They are characterized by the use of natural ingredients.

Of course, these brands are much more expensive than other products on the market. On average, one product will cost about $ 200. But there is also Dr Hauschka and Weleda, which are much cheaper and more affordable. The biggest advantage of German cosmetics is quality, so you won’t need 20 expensive jars to tidy up your skin.

Which brands should pay attention to

BABOR

The history of the BABOR brand began with the creation of hydrophilic oil: it was invented by Dr Michael Babor. The brand has its own laboratory, so many of its developments and innovations are exclusive, there are no more of them. The Doctor Babor Cosmetic Series has solutions for all skin types and problems: dehydrated, dry and hypersensitive, mature, pigmented, problematic. Properly selected products are able to significantly improve the condition – improve microrelief, even tone, tighten, moisturize and saturate.

Dermaviduals®

It is a German corneotherapy brand created by a German scientist, Doctor of Biochemical Sciences Hans Lautenschlager.

Dermavidual’s Creed – Any skincare should start with restoring the health of the protective layer. The brand offers personalized cosmetics: there are 3 base creams and 37 active concentrates in the line that can be mixed to get individual formulations that are right for you. The role of the active components in dermaviduals® is performed by D-panthenol, coenzyme Q10, herbal extracts, natural moisturizing components, amino acids, valuable vegetable oils and many other beneficial ingredients. Many of them are “packed” in liposomes and nanoparticles, so they easily reach deep layers of skin.

Royal Fern

The entire history of Royal Fern is built around ferns. The strength of Royal Fern cosmetics is a set of components with proven effectiveness in the composition (this is retinol, and vitamin C, and flavonoids, and hyaluronic acid) and the liposomal system of their delivery to the deep layers of the skin. Royal Fern’s bestsellers are a cleansing balm with herbal extracts and vitamin C, anti-ageing serum and two creams – with a light and dense texture.

Augustinus Bader

Dr Augustinus Bader is the Director and Professor of Applied Biology in Stem Cells and Cell Technology at the University of Leipzig. The brand line is more than minimalist, with only two creams – fluid and dense. Both products are a tricky peptide complex that works with all skin problems (except acne, apparently), vitamins, amino acids, and vegetable oils. Bader’s cosmetics are praised by many celebrities, including Kim Kardashian and Demi Moore, who describe the effect of creams as “magical.”

Dr Barbara Sturm

The cosmetics of the German doctor Barbara Sturm today are praised by many celebrities. Haley Baldwin and Elsa Hosk say they can’t live without the blood plasma MC1 branded cream. Sturm was a guide in the development of this category of products (she is an orthopaedic doctor). Customized cream with blood proteins became a logical continuation of the development of medicines with the same component: it helped to reduce inflammation and stimulated the healing process. Sturm released the first cream of blood protein in 2003. Dr Barbara Sturm cosmetics line appeared in 2012. To this day it remains small: serum with hyaluronic acid, sunscreen “drops”, serum-highlighter for radiance, ampoules, several creams. Sturm focuses on clean, component-based formulations with proven action.

MBR (Medical Beauty Research)

It’s hard to get past the brand recommended by America’s best skincare divas. They advise you to pay attention to MBR – a strict high-tech German brand. Formulas include peptide complexes with potent anti-ageing effects: those capable of delaying Botox injections and tightening sagging eyelids; ceramides, proteins and hyaluronic acid obtained from algae; vitamin C derivatives and many other complexes to understand complexes. It is best to choose cosmetics according to the specialist’s recommendations: MBR has its own application protocols, which it is desirable to adhere to.