Spotlight on: Top beauty brands in the Philippines

In recent years, the beauty industry in the Philippines has undergone an exciting evolution. With the entry of international powerhouses, coupled with the emergence of local champions, the market is more dynamic and diverse than ever before. This article shines a light on the leading beauty brands currently defining the beauty landscape in the Philippines.

Happy Skin

Happy Skin, a local brand established in 2013, quickly made a name for itself with its range of cosmetics designed specifically for Filipino skin. The brand, co-founded by model and TV host Rissa Mananquil-Trillo, emphasizes the importance of skincare within makeup. Their product line, which includes everything from lipsticks to foundations, not only enhances beauty but also nourishes the skin. Happy Skin's commitment to gentle, skin-friendly formulas makes it a favourite among Filipino women.

Sunnies Face

A newcomer to the industry, Sunnies Face has become an instant hit, particularly among millennials and Gen Z consumers. Launched in 2018, this homegrown brand is known for its minimalist and chic packaging, on-trend colors, and high-quality formulas at affordable price points. Their Fluffmatte lipsticks, offering a modern matte finish in a spectrum of wearable shades, have become a staple in many Filipinos' makeup routines.

Human Nature

Incorporating beauty with a social cause, Human Nature provides natural, ethically-made beauty products. Established in 2008, the brand's offering ranges from skincare and haircare to body care products, all made with locally-sourced and sustainable ingredients. Human Nature's commitment to cruelty-free, environmentally friendly, and safe formulations has made it a unique and respected player in the Filipino beauty market.

Belo Essentials

Under the guidance of celebrity dermatologist Dr. Vicki Belo, Belo Essentials offers a comprehensive range of skincare products developed and tested by professionals. Known for its skin whitening line, Belo Essentials caters to the local preference for brightening skincare solutions, alongside other quality skincare products designed to address various skin concerns.

Ever Bilena

As one of the oldest cosmetics companies in the Philippines, Ever Bilena remains a trusted name in the beauty industry. Known for its broad range of affordable makeup products, Ever Bilena offers everything from foundations and lipsticks to eyeshadows and other makeup essentials. The brand's long-standing success can be attributed to its understanding of the diverse beauty needs of Filipinos, combined with consistent delivery of quality and value.

BLK Cosmetics

BLK Cosmetics, founded by acclaimed actress Anne Curtis, advocates for uncomplicated beauty. The brand's philosophy is centred around creating easy-to-use, versatile, and wearable products, making it simpler for consumers to achieve their desired look. BLK's product line, which includes lipsticks, foundations, eyeliners, and more, has garnered a loyal following since its launch.

The beauty industry in the Philippines is a vibrant and evolving landscape, with a mix of local and international brands catering to the diverse needs and preferences of Filipino consumers. These top beauty brands have made significant strides in offering innovative, high-quality, and locally-tailored products, earning their spot in many Filipinos' beauty routines. As the market continues to grow and evolve, we can anticipate even more exciting developments in the world of Filipino beauty.