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India, often celebrated for its kaleidoscopic culture and ancient traditions, has long been a sanctuary of beauty secrets. From herbal remedies passed down through generations to avant-garde innovations, the subcontinent's beauty scene offers a mosaic of experiences. Let’s unfurl the tapestry and highlight the paramount beauty brands that India has introduced to the world.

## Forest Essentials

Ayurvedic Elixir: Melding the rich tapestry of ancient Ayurvedic practices with contemporary luxury, Forest Essentials is a brand that truly exemplifies the spirit of 'Luxurious Ayurveda'. Every potion, from their saffron-infused moisturizers to rosewater toners, echoes India's royal beauty rituals, presenting them to modern aficionados in opulent packaging.

## Lakmé

Icon of Indian Beauty: Perhaps no other brand captures the zeitgeist of Indian beauty quite like Lakmé. A stalwart that has witnessed and shaped the evolving beauty preferences of Indian women, Lakmé remains a household name. Their products, whether it's the classic kohl liner or innovative serums, intertwine global trends with Indian essence.

## Biotique

Botanical Wonders: Rooted deeply in Ayurvedic philosophies, Biotique offers a treasure trove of nature-inspired products. Prioritizing sustainability and authenticity, the brand creates formulations that seem to capture the essence of the Indian wilderness, presenting it in rejuvenating creams, lotions, and elixirs.

## Kama Ayurveda

Pure Indulgence: With a relentless commitment to genuine Ayurvedic practices and organic ingredients, Kama Ayurveda stands as a beacon of authenticity. Their collaborations with traditional Ayurvedic institutions manifest in stellar products like the Kumkumadi Miraculous Beauty Fluid, making them a coveted brand for those seeking undiluted purity.

## Nykaa

Beauty for Today’s India: What started as an online beauty retail phenomenon soon transformed into a powerhouse brand. Nykaa, in its cosmetics and skincare range, addresses the modern Indian woman's aspirations and needs. With an expansive shade range and trend-focused products, it's a brand that resonates with contemporary India.

## M.A.C Cosmetics India

Global Glamour with an Indian Touch: While M.A.C is a global entity, its Indian division deserves special mention. Catering to the diverse skin tones of the Indian populace and regularly collaborating with Indian celebrities, M.A.C India brings international beauty standards while honoring local hues and preferences.


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India's beauty realm is a mesmerizing blend of the past and the present, tradition and innovation. Each of these brands, in their unique way, narrates a story — a story of India's rich soils, age-old rituals, and the ever-evolving, dynamic spirit of its people. They don't just offer products; they offer a piece of India.

The Jewels of India: Leading Beauty Brands Painting a Rich Palette

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Oxidizer, also known as developer or peroxide, plays a crucial role in the hair coloring process, serving as a catalyst for achieving vibrant and long-lasting hair color. Whether you're covering grays, lightening your locks, or experimenting with a bold new hue, understanding the purpose of oxidizer is essential for achieving the desired results. In this article, we'll explore the significance of oxidizer in hair color formulations and how it contributes to beautiful, salon-worthy hair transformations.

## Activating the Hair Color Formula

The primary purpose of oxidizer in hair color is to activate the hair color formula, allowing it to penetrate the hair shaft and deposit color molecules effectively. Hair color formulations typically contain oxidative dyes, which require the presence of an oxidizer to trigger the chemical reaction necessary for color development. When mixed with the hair color, the oxidizer breaks down the dye molecules and initiates the oxidation process, resulting in a permanent color change.

## Opening the Hair Cuticle

In addition to activating the hair color formula, oxidizer also helps open the hair cuticle, the outermost layer of the hair shaft. By raising the cuticle, oxidizer allows the color molecules to penetrate deep into the hair cortex, where they can interact with the hair's natural pigment and produce the desired color result. This process is essential for achieving vibrant and long-lasting hair color, as it ensures even coverage and maximum color intensity.

## Lightening the Hair

In hair lightening or bleaching treatments, oxidizer plays a critical role in breaking down the hair's natural pigment and lifting it from the hair shaft. When mixed with a lightening powder or bleach, the oxidizer activates the lightening process, allowing the bleach to penetrate the hair shaft and dissolve the melanin pigment that gives hair its color. The higher the concentration of oxidizer used, the more effectively the hair's natural pigment can be lightened, resulting in lighter hair shades.

## Controlling Color Depth and Tone

The concentration of oxidizer used in hair color formulations also influences the final color result, allowing for greater control over color depth and tone. Lower concentrations of oxidizer, such as 10-volume or 20-volume developers, are typically used for depositing color or toning previously colored hair. These lower volumes are gentler on the hair and produce subtle color changes without causing excessive damage.



Oxidizer is an essential component of hair color formulations, serving multiple purposes in the hair coloring process. From activating the hair color formula to opening the hair cuticle, lightening the hair, and controlling color depth and tone, oxidizer plays a crucial role in achieving vibrant and long-lasting hair color results. Whether you're covering grays, lightening your locks, or experimenting with a bold new hue, understanding the purpose of oxidizer is key to achieving salon-worthy hair transformations. With the right oxidizer and hair color formula, you can achieve the vibrant tresses of your dreams while maintaining the health and integrity of your hair.

Understanding the Purpose of Oxidizer in Hair Color

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The pearl manicure was at the peak of popularity at zero due to its accent – such colours are very original. They always stand out among others. For this reason, manicure in nacreous shades is so often done on holidays, in particular, at weddings. Today it is back in fashion, although the technology has changed a bit. How? Read about it in our new article.

1. Make a hygienic manicure. Remove the cuticle, shape the nails, treat them with a buff, cover with a dehydrator and ultrabond.
2. Cover the nails with the base and dry them in a UV or LED lamp.
3. Apply a coloured coating and fix it in the lamp. You may need several coats or white backing.
4. Then, put a top without a sticky layer, dry it in a lamp.
5. Take a thin foam eyeshadow applicator and apply nail polish. If you have gaps, apply a pearlescent rub with your fingers (will increase the consumption of material, but will raise the quality of the coating).
6. Remove the remnants of rubbing with a brush, treat the ends of the nail with a buff and fix the design again with a top (this layer should also be dried in a UV lamp).

Trendy manicure with pearlescent shine is ready. You can watch the video tutorial below



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If desired, you can complement the manicure with stones or sequins. Designs with a marine theme will also look harmonious: wavy patterns, pearls, shells. Pearlescent shades with the French technique look luxurious. Gentle French manicure and sparkling mother-of-pearl varnish are the perfect options for a festive nails.


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Pearl manicure: step-by-step tutorial of fashionable design

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The Hungarian beauty industry may not be as well-known as some of its European counterparts, yet it boasts a diverse range of brands that encapsulate the rich cultural heritage, unique resources, and innovative spirit of the country. Here, we have outlined the top five Hungarian beauty brands that deserve your attention.

### Omorovicza

Founded by Stephen and Margaret de Heinrich de Omorovicza, Omorovicza is one of the most globally recognized Hungarian beauty brands. Drawing inspiration from the rich tradition of Hungarian thermal baths, the brand uses a proprietary mineral delivery system, Hydro Mineral Transference™, to infuse skincare products with the healing powers of Hungary's thermal waters. Their range includes cleansers, serums, masks, and much more, each promising to deliver transformative results.

### Eminence Organics

Eminence Organics, with over 60 years of experience, focuses on utilizing organic and Biodynamic® ingredients to provide effective skincare solutions. This family-owned brand, founded by the Koronczay brothers, farms and processes its own plants to ensure that the final products deliver the purest and potent benefits. Their unique line of skincare products caters to various skin types and concerns, from aging to acne, rosacea, and hyperpigmentation.

### Ilike Organic Skin Care

With its origins dating back to the 1950s, Ilike Organic Skin Care has remained true to its roots, delivering skincare products filled with organically grown and hand-harvested herbs, fruits, and vegetables. Founded by Ilike Molnar, the brand's products are made in small batches and contain high concentrations of active ingredients. Their extensive range offers products suitable for all skin types and issues, making them a popular choice for those seeking natural beauty alternatives.

### Zador

Zador is a luxury soap brand renowned for its beautiful soap bars, each infused with the therapeutic thermal water from Heviz, a Hungarian town famous for its thermal lake. Besides thermal water, Zador's soaps include a blend of top-notch ingredients such as shea butter and vitamin E, ensuring skin feels soft and nourished after use. With each soap bar elegantly packaged and available in a range of exquisite fragrances, Zador elevates the everyday cleansing ritual to a luxurious experience.

### Helia-D

Founded in the 1980s, Helia-D is another staple of the Hungarian beauty industry. This brand is perhaps best known for its Classic Moisturizers, which use unique ingredients such as Hungarian thermal water and sunflower stem extract. The brand's offerings have grown to include a range of skincare and body care products, all developed and manufactured in Hungary. Helia-D's mission to create high-quality yet affordable products has helped it maintain enduring popularity amongst Hungarians.


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Hungary's beauty landscape offers an intriguing blend of traditional heritage and innovative skincare technology. These top five Hungarian beauty brands perfectly embody the country's unique approach to skincare, utilizing Hungary's rich natural resources and potent thermal waters. Whether you're in search of organic skincare solutions, luxurious soaps, or transformative skincare, these brands from the heart of Europe are worth exploring.

Discover Hungary's Beauty Landscape. Top 5 Beauty Brands

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5 best fragrances for cold autumn

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The main rules of summer makeup are minimalism and lightness. In the summer heat skin cannot be overload with decorative cosmetics and it is better to choose products with a light texture. The key to beauty during heat is clean and healthy skin. Makeup artists recommend to pay more attention to skin cleansing and more often to moisturize it. It is important to give preference to funds with a gentle and soft composition. Choosing cosmetics for the summer, it is necessary to stop choice on the means having the factor of protection from ultraviolet SPF 10-15.



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It is worth remembering that during the heat, enemies of impeccability makeup are high fever, and as a result – increased secretion of sebum and sweating. Makeup made in an air-conditioned room can be spoiled outside where the air temperature reaches 30 ° C or more. Various streaks and divorces lead to skin irritation and to the appearance of unpleasant consequences: peeling, redness, rashes, etc. In this article, we gathered basic rules for creating makeup in the summer and beauty tips that will help to avoid mistakes.

## Excellent summer makeup

**The basis**. The naturalness of summer makeup is a guarantee of his durability and beauty. Therefore, it is impossible to use the same foundation during the heat as in the cold season. If the skin condition allows, it is better to abandon tonal remedies completely, otherwise BB and CC creams will help to equalize the tone and not heavier skin.



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**Eyes makeup**. During the heat it is better to use shadows of pastel gentle tones, better friable textures. Because of high temperatures, the eyeliner or pencil “floats”, making the makeup sloppy. Therefore, it is better to refuse from its application in the summer. If you need to focus on the eyes, then you should choose a thin eyeliner of golden, green or purple colors. Mascara should be waterproof and should be applied preferably only on the upper lashes. In this case, only one stroke of the brush is sufficient.



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To emphasize the beauty of tanning will help **friable blush of bronze tones**. It will emphasize beautiful shade of the skin and help to correct face shape. Use cream blush in the summer is not worth it, because in time it can betray a traitor.



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**Lipstick can be of any color**. You should give preference to matt slightly dry textures. Pencil can not withstand the heat and will flow. After a neat application of lipstick, it is desirable to mop it with dry napkin. In summer, alternative lipsticks are persistent pigments for lips – tint.

Rules and mistakes of summer makeup

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Makeup has been a part of human culture for centuries. From ancient Egyptians to modern-day beauty gurus, people have been using cosmetics to enhance their features and express themselves. Makeup is a powerful tool that can transform one’s appearance and boost their confidence. However, with so many products and techniques out there, it can be overwhelming to know where to start. That’s where makeup tutorials and reviews come in.



Makeup tutorials are step-by-step guides that show you how to achieve different makeup looks. Whether you’re a beginner or an experienced makeup user, tutorials can help you learn new techniques and perfect your skills. There are countless makeup tutorials available online, from YouTube to Instagram, and they cover everything from natural everyday looks to bold and dramatic evening looks.



When it comes to makeup reviews, they are an essential tool for choosing the right products for your needs. Reviews can provide valuable insights into a product’s quality, effectiveness, and suitability for different skin types and tones. Many beauty influencers and bloggers share their honest opinions on makeup products, and their recommendations can help you make informed decisions when shopping for makeup.



Here are some tips for finding the best makeup tutorials and reviews:

1. Research different makeup artists and influencers: There are countless makeup artists and influencers out there who share their expertise and opinions on makeup. Take some time to explore different channels and pages, and find ones that resonate with your style and preferences.
2. Look for tutorials and reviews that are relevant to your needs: Whether you’re looking for a natural everyday look or a bold evening look, make sure the tutorials and reviews you watch are relevant to your needs. This will help you learn the techniques and products that are most suitable for you.
3. Consider the product’s ingredients and formulation: When reading reviews, pay attention to the product’s ingredients and formulation. This will help you determine if it’s suitable for your skin type and concerns.
4. Try the products yourself: Ultimately, the best way to determine if a product is right for you is to try it yourself. Many makeup stores offer testers, so you can try the product before committing to buying it.


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Makeup Tutorials and Reviews: Your Guide to Flawless Looks

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Each of us has a mass of every possible beauty products in tubes, jars and capsules at home and at work. Proper storage will not only prolong the life of beauty products but also preserve the health of the skin. The most simple and convenient thing to store cosmetics for a long time was a beautician. However, after the appearance of a large number of various cosmetics for perfect make-up (bronzers, concealers, highlighters, etc.), the arsenal of beauty products has ceased to fit into your favourite beautician. But there is also a standard set of tools for everyday use: tonal basis, shadows, mascara, eyebrow pouches, lipsticks, pencils for lips and eyes, blush. Therefore on a change to shapeless beauticians were send cosmetics savings cases that have a rigid form.



The beauty case is a roomy box with a handle, inside of which there are lots of compartments of very different width and depth. It is their presence that allows organizing the convenient storage of all cosmetics. Thanks to this wonderful beauty case, you can find lipgloss of the desired shade at any time and compact blush or powder and shadows will always remain whole and clean. Reliable locks do not allow content to crumble and deteriorate.

## Basic Storage Rules

1. Compact powders, rouge and shadows can be stored in a briefcase or cosmetic table for no more than 2 years. It is important to regularly clean brushes with which they are applied to the skin.

2. Mascara is capricious and retains its properties for about 3 months. If it is opened in a circular motion, without letting air, the expiration date can be extended for a couple of months.



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3. The beauty case with lipsticks and lipgloss cannot be left in the sun or next to a battery or heater. These funds like darkness and coolness. So the consistency is better preserved.



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4. Tonal basis and corrective agents also do not like light and heat, like lipsticks. They can be used for no more than 5 months if stored in a cool and dry place. It is important to close all the tubes very carefully.



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5. Eye pencils, pencils for eyebrows and lips will last longer if they are stored in a case with caps.



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6. Creams should be kept in the refrigerator. Also, it is worth remembering that it’s better to get it from jars not with your finger, but with a special spatula or brush. After that, it is important to thoroughly clean it.



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7. To extend the shelf life of your favourite perfume, it is worth keeping it in the refrigerator, on the door.



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Saving case: how to store cosmetics properly

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Turkey, a nation straddling Europe and Asia, is not only rich in history and culture but also in the beauty industry. With a unique blend of traditional ingredients and modern technology, Turkish cosmetic brands are making a mark on the global stage. Let's explore the top cosmetic brands in Turkey that are redefining beauty standards with their innovative and quality products.

## Flora and Fauna: The Natural Richness of Turkish Cosmetics

- Farmasi: One of Turkey's leading beauty brands, Farmasi, has gained international recognition for its vast range of high-quality products. From skincare to makeup, Farmasi's offerings are enriched with natural ingredients, reflecting the country's biodiversity. Their commitment to affordable yet premium beauty solutions has earned them a loyal following worldwide.
- Golden Rose: Another jewel in Turkey's cosmetic crown is Golden Rose. Known for its extensive range of color cosmetics, Golden Rose offers everything from long-lasting lipsticks to vibrant eyeshadows, all at wallet-friendly prices. Their products are celebrated for their rich pigmentation and durability, making them a favorite among beauty enthusiasts.

## Tradition Meets Modernity: The Legacy of Turkish Beauty

- Arko: With a history spanning over half a century, Arko is synonymous with traditional Turkish grooming and skincare. Best known for its shaving creams and soaps, Arko combines classic formulations with contemporary needs, catering to a global audience while maintaining its Turkish heritage.
- Sebamed: Though of German origin, Sebamed has a significant presence in Turkey and is highly regarded for its medical skincare products. Their formulations are designed to maintain the skin's natural pH balance, making them suitable for all skin types, including sensitive skin.

## Luxury and Elegance: High-End Turkish Cosmetic Brands

- Neva Color: As a premium hair color brand, Neva Color stands out for its innovative and high-quality products. Specializing in hair dyes, their range offers a spectrum of vibrant colors, infused with nourishing ingredients that protect and revitalize hair.
- Note Cosmetics: Rounding out the list is Note Cosmetics, a brand that has quickly risen to fame for its commitment to producing makeup that suits all skin types and tones. With a focus on natural ingredients and inclusivity, Note Cosmetics offers a diverse palette of products that cater to a global audience.



Turkey's cosmetic industry is a vibrant blend of tradition, nature, and innovation. Brands like Farmasi, Golden Rose, and Note Cosmetics illustrate the country's ability to create beauty products that resonate with consumers globally. These brands not only reflect Turkey's rich cultural heritage but also its dynamic approach to beauty, offering products that meet the diverse needs of today's consumers. As the Turkish cosmetic industry continues to grow, these top brands are set to lead the way, showcasing the best of Turkish beauty to the world.

Embracing Beauty and Heritage: Discover the Top Cosmetic Brands in Turkey

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Some cosmetics you want to buy not only because of the excellent quality but because of the pretty design of the package. World brands offer real masterpieces. GoBeauty Blog has made a selection of 5 beauty products that are too good to use.

## Anna Sui Fantasia Mermaid

Dreamy gentle perfumed water by Anna Sui is a long-awaited continuation of the Anna Sui Fantasia series. Of particular note in this pyramid is its bottle, on the lid of which you will see a mermaid.



Peony flower inspired Christian Provenzano the perfumer to create a floral fragrance with coquettish fruit nuances. 



At first, we will feel green cardamom, covered with a bitter orange peel with a barely noticeable tangerine sweetness. Then the story is expected to turn into a floral theme, which appears from the buds of peony and sweet lychee, and white sugar jasmine. 

## Blush-petals Les Merveilleuses Laduree

Les Merveilleuses Laduree is a makeup brand produced by a well-known manufacturer of real, authentic French macaron cakes. The petals are made of fabric on which blush is applied. The realistic imitation of fresh flowers with a silky texture and elegant rose scent. When used, the product does not crumble, retains its shape and attractive appearance. 

## Clarins bronzing powder

There are four matte shades (can be mixed) in one powder. The pleasant smell resembles the aroma of honey. According to user reviews, the product is well shaded, has no redness, economical and stable (7-8 hours). The powder has a pleasant texture. In the décolleté area, it turns out perfectly.

## I Heart Revolution Chocolate eyeshadow palettes

Anyone who has ever tested I Heart Revolution will confirm that it is exactly the case when the quality far exceeds the price: a variety of shades for every taste, good textures and stability.



The Tarte Cosmetics Parkave Princess Chisel Palette has all the shades to create the right dull makeup – from the basic colour of ivory to brown with different temperature shades and finish.


Наприклад, матовий Princess Cut – це холодний тауп, ідеальний не тільки для оформлення складки повіки, а ще й для скульптурування всього обличчя.

## Guerlain Kiss Kiss Lipstick

The author’s development of Robert Grane the sculptor is its original case. It is a little black dress that every woman should have, as is the Guerlain Kiss Kiss Lipstick. Lipstick is creamy, not too dense, but not watery, and it lies well.



The texture of the lipstick sculpts the lips, even in dim shades. Kiss Kiss Lipstick has a pleasant berry aroma with vanilla flavour. Seventeen juicy shades will satisfy any taste. Special pigments give the lipstick a radiant shine.

5 beauty products to buy because of the pretty packaging

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The main enemy of female beauty, as hundreds of years ago, are wrinkles. Small wrinkles over time mark the eyelid line, nasolabial folds, treacherously betray age. And although nature will still take its toll and completely overcome the age-related changes in the skin will not succeed, with proper care you can significantly delay the appearance of new wrinkles. In our new article, we will tell you how to make natural masks and care creams at home.

## How to prepare natural masks

Timely application of homemade face masks will help prevent wrinkles, nourish the skin with the necessary substances and restore elasticity. 



Masks can be prepared at home. They will be no less effective than those sold in the store if you use them regularly 1-3 times a week.

### Honey mask

*Ingredients:*

- 1 spoon of honey;
- 1 spoon of oatmeal;
- 2 spoons of fresh black tea;
- 2 spoons of milk.

Mix honey with oatmeal, add strong tea and pour milk. Stir everything thoroughly. The mixture is applied to the skin for 15 minutes, then washed off with warm water. In the absence of oatmeal, you can take rice or oatmeal flour.



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### Grapefruit mask

Those who are allergic to honey, do not worry: you can make an effective and fragrant mask of grapefruit. 

*Ingredients:*

- 2 spoons of grapefruit pulp;
- 2 spoons of fresh carrot juice;
- 1 spoon of cream;
- 1 spoon of rice or oatmeal flour.

Mix the grapefruit pulp with 2 spoons of fresh carrot juice. To do this, it is good to have a juicer at home. To the resulting mixture add sour cream and rice (or oatmeal) flour. Stir everything thoroughly and apply on face for 10-15 minutes. Remove the mask with a cotton pad dipped in grapefruit juice, and then wash with warm water.



After removing the mask and washing, do not rub your face with a thick towel, irritating the delicate skin. It is better to gently wet with a soft towel and let the skin dry on its own. With regular use of any mask, you need to closely monitor the reaction of the skin, because not every allergy manifests itself immediately. In case of itching, redness and irritation, it is best to immediately wash off the mask and choose another.

## Homemade anti-wrinkle cream

*Ingredients:*

- Almond oil – 2 tablespoons;
- Avocado oil – 1 tablespoon;
- Cocoa butter – 1 teaspoon;
- Sandalwood oil – 5 drops;
- Bergamot oil – 5 drops;
- Beeswax (granules) – 1 teaspoon;
- Borax (powder) – 0.5 teaspoons;
- Althaea ( Althaéa officinális), tincture (recipe below) – 2 tablespoons.

*Preparation:*

To prepare tincture for our recipe, soak 25 grams of the crushed dried rhizome of althaea in 150 ml of water (30 teaspoons) for 2 hours, then boil the infusion on low heat for 5 minutes. Cool and strain.



To prepare the anti-wrinkle cream, mix almond oil, avocado oil and cocoa in an enamel bowl, add granules of beeswax and heat the mixture to steam until the wax melts. Beeswax is insoluble in water, in glycerin, and practically insoluble in alcohol. But it dissolves well in fatty and essential oils.



Then we need to dissolve, with gentle heating, 0.5 teaspoons of borax powder in 2 tablespoons of althea tincture. Borax is the name of sodium tetraborate (sodium borate), a salt of boric acid. Borax powder is sold in any pharmacy, it is one of the universal and cheap products, which is used in the cosmetics industry and is a preservative, disinfectant solution. The component will prevent delamination and improve the consistency of the cream.


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The last stage is a neat combination of ingredients. Slowly add the tincture to the oils, stirring constantly. When the mixture has cooled, add 5 drops of sandalwood and bergamot oils.

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