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Beauty’s a cruel mistress. Sometimes it requires moral courage and determination. Every year, designers go further and further, presenting quite unusual, and sometimes downright funny trends on the catwalk. It is unlikely that we will meet such outfits in stores or dare to go out in them. But to get acquainted with the “fun”, we made this selection. So, the TOP of the funniest fashion trends that are best watched on the sidelines.



## Ripped jeans

Ripped jeans have been kept on the fashionable Olympus for several years. Especially if it is skinny jeans. But sometimes the fashion came to a standstill: when the holes were too big or not where needed. Or both.



![ripped-jeans-683x1024.jpeg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/ripped_jeans_683x1024_24dcc44e1f.jpeg)

<center>photo credit: Pinterest</center>



## Denim shorts with paint on the legs

We thought ripped jeans in the most shameful places were the culmination of fashionable superstition. But fashion legislators went further and came up with shorts with the decor in the form of stains of paint. Inconvenient, ugly, not stylish and unnecessary. We almost agree on jeans with lace and pearls. 😊



![denim-shorts.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/denim_shorts_878b8a7554.jpg)

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## Transparent skirt

At first glance, it looks modest and decent! But it is not necessary to put on such to school or work. Or maybe this outfit is suitable for a private party? No, enough to justify this outfit, it has a place only at the fashion show.



![transparent-skirt.jpeg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/transparent_skirt_2f40c26df1.jpeg)

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## Beige colour leggings

Earlier, young ladies were afraid to show their pants, but now you can often see a girl on the street in leggings, ugg boots and a short fur coat. It is good if it’s black, not beige. 



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## Ripped tights

Tights with holes is a strange trend that designers shocked the public with more than 10 years ago. We did not understand what its meaning (except for savings, of course), because in most cases, such an outfit will be perceived untidy.



![ripped-tights.jpeg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/ripped_tights_6db6e0ab40.jpeg)

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## Socks and sandals

It is not clear how this trend lasted for several seasons. 😊



![socks-and-sandals.jpeg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/socks_and_sandals_f063f05ceb.jpeg)

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## Transparent pants

First, it is not convenient. Secondly, not hygienic, and thirdly, it looks ugly. In just a few minutes your legs will be covered with sweat. It will flow down, and all this will be visible because the pants are transparent.



![transparent-pants.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/transparent_pants_b83f110c13.jpg)

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The funniest fashion trends ever

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To begin with, the more mysterious concept is the capsule wardrobe. What do you associate it with? This is not a rounded wardrobe or some kind of cosmic image. 



So, what is it? A capsule wardrobe is a collection of specially selected sets of clothing. All things in the "capsule" fit together and are interconnected. Creating a capsule wardrobe will greatly simplify your life and shorten your time to pick things up. The most successful number of things in one "capsule" is 6-10 elements, about 15 outfits. These sets should not include shoes, bags, and accessories. Just 6-10 clothing items and your looks will always be varied and not boring.



A capsule wardrobe is the fastest way to conscious consumption. And this is another great advantage. In today's world, we are increasingly faced with the problem of consumer goods, many things hanging in the closet, and even never seeing the world. If you learn how to make a capsule wardrobe - all your belongings will be used in your looks. There will be no unnecessary things, and there will be a lot more space in your closet. And over time, even when shopping, you will automatically make looks with pre-existing items. This will save your budget and save you from useless purchases. 



## How many "capsules" will be enough?

You are unlikely to be limited to one capsule in the wardrobe. First of all, because it is not possible to wear summer capsules in winter and vice versa. So, you can start by selecting seasonal capsules. One capsule per season. And then you can choose more narrow-minded capsule wardrobes to suit your lifestyle. 



The capsule wardrobe is considered by some to be confused with the basic one. These are not exactly the same concepts.



Unlike the capsule wardrobe, the base one can be suitable for different seasons and events. For example, you can wear a basic white T-shirt or shirt in the fall, winter and summer. Changing only outerwear, cardigans, or jackets. And the perfect high-waisted jeans to wear with sandals, sneakers and autumn cowboy boots.



So the main difference between a basic and capsule wardrobe is versatility. Basic things do not have to be combined only with each other, they can just be used as the basis of some capsule outfits.



Another point, is the essential wardrobe often consists of classic clothes, and therefore, is relevant for more than one season or even a year.  Provided that things are good and you take good care of them to keep them in excellent condition. And the capsule wardrobe can be changed every season and replenished with new trending things more often than the basic ones.

Capsule and basic wardrobe. Is there a difference?

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“The mood is to wrap yourself in a warm blanket, drink hot tea and watch TV shows.” This is the autumn motto of many. In fact, the cosiest time of the year has come. But at the same time, not quite pleasant because of the cold weather. Drinking tea or cocoa under a blanket is usually great, but no one has cancelled our daily chores, work and walks. It is possible to go outside in a blanket, but not very convenient. The most successful element of your fall wardrobe will be a sweater. A warm sweater will save you from the cold, and the right style will add a sense of comfort. How to wear, what to pair with and how to choose the right one? Today we take a look at these points in our article.



So far, the most successful sweater style remains oversize. They are comfortable and versatile. You can combine multiple outfits and match them with any type of figure. So, first of all, we recommend you pay attention to them. 



Put on your favourite jeans and get a great base for creating an autumn look. It would seem one jeans and one sweater as you can create another look. It is possible and is very easy.



The first and universal variant is basic. Simply pick up comfortable shoes and your basic sweater outfit is ready.



![sweater.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/sweater_482e435788.jpg)

<center>фото: i.pinimg.com</center>



Now, how to diversify this ordinary style? You should tuck the front of your sweater into jeans and add a stylish belt. Choose cowboy-style boots this fall and your look will be sparkling with new colours.



![Sweaters-For-Women-Street-Style-Ideas-How-To-Wear-2-800x1200-683x1024.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/Sweaters_For_Women_Street_Style_Ideas_How_To_Wear_2_800x1200_683x1024_d832dc3851.jpg)

<center>фото: fashiontrendwalk.com</center>



The next option. Without tucking a sweater, put a belt or waist bag over your waist and your look will become more feminine. If one sweater is not enough and you need something warmer, you can add a leather jacket or base coat. The shoes depend on the occasion on which you choose the outfit. For a walk, meeting with friends you can leave boots. For a more formal look, choose classic boat shoes. Unusual enough combination, for many. And this look is suitable either for warm weather or for an event indoors.



If it is warm outside, the sweater can be paired with a short A-silhouette skirt. If you choose a mini skirt, it is better to avoid shoes with heels. It is better to give preference to boots or suede boots without heels. You can also complete the look with a leather jacket.



The popular copper-plated skirts remain popular. In sweater outfits, they are also relevant. You can wear a sweater, put on boots and get a very interesting and stylish autumn look.



![How-To-Wear-Sweaters-And-Skirts-This-Winter-9.jpg](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/How_To_Wear_Sweaters_And_Skirts_This_Winter_9_3b8eb7d95a.jpg)

<center>фото: ladyfashioniser.com</center>



Don’t forget about cropped sweaters. They can be combined with any high-waisted clothing. But be sure to keep your body covered and your sweater should be voluminous.



Generally, it is better to forget about the slim sweaters. They surely lose their relevance. But we’re not talking about turtleneck. It is a great, warm option for a business look.



And a very important note for choosing a sweater regardless of its style and your outfit. Remember to pay attention to the fabric composition. Natural components are the most comfortable and warmest. The sweater may look great, but not high-quality materials will not warm you. And do not forget to look after the products as recommended on the label. To keep the clothing beautiful for as long as possible.

TOP-5 fashionable sweater weather looks

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Lush hips, a full belly, bulky arms, wide torso – all these problems are easy to solve if you choose the right items of clothing. They can easily hide extra inches and give slimness. And it’s not about shapeless hoodies that make women even more unattractive.

## Clothes of your size

Perhaps for most of us, this is already quite obvious. But the most common mistake made by people who want to hide excess weight is to wear clothes that are not their size. The first instinctive attraction of a person with an overweight problem is to buy clothes of a larger size, under which you could hide extra pounds. Never do that! Wear clothes only your size (and not less and not more than you would like). It is in these clothes you will look your best.

## Dress with contrasting inserts

The dress-deception, a kind of optical illusion, is ideal for girls with any figure but looks especially cool on the owners of curvaceous forms. An outfit of dark colour with contrasting light inserts on the sides or at the waist will help to visually bring your silhouette to the hourglass standard. 



The style of such a dress should be as simple as possible. The ideal is A-line models, sheath dresses and if the hips are not very lush pencil skirt.

## Sweater with a V-neck

Tops with such a neckline perform several useful functions. First, they focus on the neck and décolleté, distracting from less attractive parts of the body.



Secondly, they visually elongate the silhouette: in a sweater, with a V-neck, you will look a little taller and slimmer than you are. Finally, thirdly, they slightly adjust the size of the breasts. Girls with too curvaceous forms will surely be happy!

## Accessories of the right size

Visible accessories will probably never go out of fashion, but women with a non-standard figure can not wear everything at once. An asymmetrically attached brooch looks better than a necklace dipped in the neckline if the figure with a lush bust.



Note that a large figure seems even larger with a small elegant handbag or a narrow belt. It is important to choose the size of the bag so that it is not too wide.



If you wear a massive pendant or a wide belt, you can not add other accessories to the outfit.



Puffy earrings help to visually enlarge the face. Rings with large stones make the same impression. In order not to accentuate the fullness of the hands, wear a beaded bracelet, completely abandoning the rings.

## Which fabrics to prefer

You can hide the presence of excess weight by wearing clothes made of different materials. The main thing is to focus on the style of clothing. So, when it comes to a moderately outspoken dress, do not choose a product of fine knitwear. It will only emphasize the bulges in the abdomen and sides. Prefer denser materials that can hold and tighten problem areas.



However, you should avoid things sewn from a thick, buckled, shiny, openwork fabrics. They will visually give the contours of your body (especially the abdomen) unnecessary volume. If you like to wear cosy and warm knitwear, prefer small patterns rather than large “braids”. It is quite easy to hide excess weight with multi-layered clothing. Wearing several outfits made of thin material (such as a tunic and cardigan), you will distract from the imperfect belly and hips.


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5 tips for a stylish wardrobe

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The fashion industry in China has undergone a remarkable transformation in recent decades. In the early 1990s, global luxury brands were inaccessible to a large portion of the Chinese population. Today, Chinese consumers account for nearly half of all luxury retail sales globally, thanks to the country's rapid economic growth and the increased accessibility of international brands. With an apparel market valued at more than US$177 billion, China has emerged as the second largest in the world.

## Fashion Trends in China in 2023

Several fashion trends have taken China by storm in 2023. These trends reflect the changing cultural, economic, and social landscapes in the country, as well as the influence of global fashion movements.

### Gorpcore: Functionality Meets Style

"Gorpcore" is a trend that focuses on utilitarian, functional, outdoors-inspired gear. Although this aesthetic has been around for some time, it has gained mainstream popularity due to high-profile brand collaborations and the growth of outdoor activities. This trend, which was initially driven by the West, has been enthusiastically adopted in China. Chinese consumers, yearning for outdoor experiences after a year of COVID restrictions, have embraced the Gorpcore aesthetic, boosting its popularity to an all-time high in 2023. Brands that originated in Gorpcore have a prime opportunity to expand their clientele and remain relevant in this evolving market.

### Laid-back Fashion: Effortless Chic

The stress of recent years has led many Chinese women to embrace the laid-back fashion trend, characterized by low-saturated monochromes, neutrals, and loose fits. The term "laid-back" or "songchi gan" in Chinese has become popular on social media, with the hashtag garnering more than 35 million views on Xiaohongshu. The laid-back trend represents a quiet consumption of discrete premium and luxury goods, moving away from the ostentatious display of brand logos. Luxury brands like Brunello Cucinelli and Ralph Lauren have capitalized on this trend, offering subtly luxurious collections that whisper rather than shout.

### Balletcore: Dance-Inspired Aesthetics

The balletcore aesthetic, characterized by leg warmers, sheer tights, wrap tops, and tulle skirts, has seen a resurgence in China. This trend is inspired by ballerinas' backstage outfits and has been popularized by influencers on various social media platforms. In China, balletcore outfits are often inspired by K-pop stars' looks and workout influencers. For instance, the outfits worn by the South Korean girl group Blackpink during their 2022 world tour have been cited as a major influence on the balletcore aesthetic in China. The rise of ballet-inspired fitness classes, such as barre, has also contributed to the popularity of this trend.

## The Role of Market Research Companies in China's Fashion Industry

The transformation and growth of the fashion industry in China have been facilitated by market research companies such as WPIC. These companies provide insights into competitors' activities, including their revenue, online store performance, pricing, and promotional strategies. WPIC, for instance, uses its custom-built Discripto® technology to provide valuable insights that help businesses make key decisions. They offer services in data analytics, digital commerce, digital marketing, and technology, designing, developing, and deploying large-scale, custom-built tech solutions inside China.


Fashion in China is a vibrant and rapidly evolving industry, influenced by both global trends and unique cultural factors. The trends of 2023—gorpcore, laid-back fashion, and balletcore—reflect the changing lifestylesI've written a partial article on the topic of fashion in China, focusing on the current trends of 2023. However, I was unable to complete the information on all trends due to time limitations. Here's what I have so far:

## Fashion in China: From History to Modern Trends

The fashion industry in China has undergone a remarkable transformation in recent decades. In the early 1990s, global luxury brands were inaccessible to a large portion of the Chinese population. Today, Chinese consumers account for nearly half of all luxury retail sales globally, thanks to the country's rapid economic growth and the increased accessibility of international brands. With an apparel market valued at more than US$177 billion, China has emerged as the second largest in the world.

### Fashion Trends in China in 2023

Several fashion trends have taken China by storm in 2023. These trends reflect the changing cultural, economic, and social landscapes in the country, as well as the influence of global fashion movements.

### Gorpcore: Functionality Meets Style

"Gorpcore" is a trend that focuses on utilitarian, functional, outdoors-inspired gear. Although this aesthetic has been around for some time, it has gained mainstream popularity due to high-profile brand collaborations and the growth of outdoor activities. This trend, which was initially driven by the West, has been enthusiastically adopted in China. Chinese consumers, yearning for outdoor experiences after a year of COVID restrictions, have embraced the Gorpcore aesthetic, boosting its popularity to an all-time high in 2023. Brands that originated in Gorpcore have a prime opportunity to expand their clientele and remain relevant in this evolving market.

### Laid-back Fashion: Effortless Chic

The stress of recent years has led many Chinese women to embrace the laid-back fashion trend, characterized by low-saturated monochromes, neutrals, and loose fits. The term "laid-back" or "songchi gan" in Chinese has become popular on social media, with the hashtag garnering more than 35 million views on Xiaohongshu. The laid-back trend represents a quiet consumption of discrete premium and luxury goods, moving away from the ostentatious display of brand logos. Luxury brands like Brunello Cucinelli and Ralph Lauren have capitalized on this trend, offering subtly luxurious collections that whisper rather than shout.


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### Balletcore: Dance-Inspired Aesthetics

The balletcore aesthetic, characterized by leg warmers, sheer tights, wrap tops, and tulle skirts, has seen a resurgence in China. This trend is inspired by ballerinas' backstage outfits and has been popularized by influencers on various social media platforms. In China, balletcore outfits are often inspired by K-pop stars' looks and workout influencers. For instance, the outfits worn by the South Korean girl group Blackpink during their 2022 world tour have been cited as a major influence on the balletcore aesthetic in China. The rise of ballet-inspired fitness classes, such as barre, has also contributed to the popularity of this trend.

### The Role of Market Research Companies in China's Fashion Industry

The transformation and growth of the fashion industry in China have been facilitated by market research companies such as WPIC. 
These companies provide insights into competitors' activities, including their revenue, online store performance, pricing, and promotional strategies. WPIC, for instance, uses its custom-built Discripto® technology to provide valuable insights that help businesses make key decisions. They offer services in data analytics, digital commerce, digital marketing, and technology, designing, developing, and deploying large-scale, custom-built tech solutions inside China.


Fashion in China is a vibrant and rapidly evolving industry, influenced by both global trends and unique cultural factors.

Fashion in China From History to Modern Trends

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Chinese fashion trends have been gaining international attention in recent years, with designers, influencers, and fashionistas alike drawing inspiration from the country's rich cultural heritage, contemporary aesthetics, and dynamic street style. From traditional elements infused with modern twists to cutting-edge innovations, Chinese fashion reflects a unique blend of tradition, innovation, and creativity. In this article, we delve into the exciting world of Chinese fashion trends, highlighting key influences, standout styles, and emerging designers shaping the industry.

## Traditional Influences Meets Contemporary Elegance

Chinese fashion often incorporates elements of traditional Chinese culture, such as intricate embroidery, silk fabrics, and qipao-inspired silhouettes, into modern designs. Traditional motifs like dragons, phoenixes, and peonies are reinterpreted in bold colors and modern cuts, creating garments that celebrate the beauty and richness of Chinese heritage while embracing contemporary aesthetics. This fusion of tradition and modernity adds a unique charm and elegance to Chinese fashion, making it both culturally resonant and globally appealing.

## Street Style Sensations

Chinese street style has emerged as a major influence on global fashion trends, with cities like Shanghai and Beijing serving as hotbeds of creativity and sartorial experimentation. Street style in China is characterized by its eclectic mix of high and low fashion, bold colors, and avant-garde silhouettes. Influencers and fashion-forward individuals are known for their fearless approach to style, mixing vintage finds with designer pieces and experimenting with unconventional layering and accessorizing techniques. Chinese street style celebrates individuality and self-expression, offering a refreshing alternative to mainstream fashion norms.

## Rise of Chinese Designers

Chinese designers are making waves on the international fashion scene, earning recognition for their innovative designs, impeccable craftsmanship, and unique perspectives. Designers like Guo Pei, known for her opulent couture creations, and Angel Chen, celebrated for her vibrant color palette and playful aesthetic, are leading the charge in putting Chinese fashion on the global map. With a growing emphasis on sustainability, inclusivity, and social responsibility, Chinese designers are challenging traditional notions of luxury and redefining what it means to be fashionable in the 21st century.

## Influential Fashion Platforms

The rise of e-commerce platforms like Alibaba's Tmall and JD.com has transformed the landscape of Chinese fashion, providing a platform for emerging designers to showcase their talent and reach a global audience. Live-streaming shopping events, influencer collaborations, and virtual fashion shows have become integral parts of the Chinese fashion ecosystem, driving trends, and shaping consumer behavior. With the rise of social commerce and digital marketing, Chinese fashion brands have unprecedented opportunities to connect with consumers and drive sales in innovative ways.



Chinese fashion trends offer a captivating blend of tradition, innovation, and creativity that continues to captivate audiences worldwide. From traditional influences reimagined for the modern era to cutting-edge designs from emerging designers, Chinese fashion reflects the dynamic and diverse nature of contemporary Chinese culture. As China's influence on the global fashion industry continues to grow, we can expect to see even more exciting developments and boundary-pushing styles emerge from this vibrant and dynamic fashion scene.

Exploring the Vibrant World of Chinese Fashion Trends

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In the realm of fashion, Ukraine has emerged as a powerhouse, pushing the envelope with a distinctive blend of tradition and innovation. Drawing from its rich history and vibrant culture, Ukrainian designers have woven their country's unique identity into their creations, making waves on both national and international fashion scenes.


## A Rich Tapestry of History

The heart of Ukrainian fashion lies in its deeply-rooted traditions. From intricate embroidery to the multi-coloured floral patterns characteristic of vyshyvanka — traditional Ukrainian clothing — these design elements have become popular worldwide. Yet, they're more than just beautiful designs; each pattern carries a story, reflecting regional identities and deeply ingrained cultural narratives.


Historically, the embroidery patterns and colours on vyshyvanka varied by region, each symbolizing protection, health, and prosperity. These traditional garments, still worn today for special occasions and holidays, have been reimagined by contemporary designers who infuse them with modern sensibilities without losing their cultural significance.


### Modern Transformation and Global Recognition

The transition to modernity in Ukrainian fashion has been both organic and revolutionary. Ukraine's fashion industry exploded onto the global stage post-independence, particularly in the 21st century. Designers have transformed Ukrainian fashion, marrying traditional elements with modern aesthetics to create innovative designs that speak to a global audience.


Ukrainian designers like Vita Kin and Vyshyvanka by Vita Kin have taken traditional elements and reworked them into modern high-fashion pieces. Their work has not only found a prominent place in high-street stores and fashion weeks but also gained appreciation from global celebrities, pushing Ukrainian fashion further into the limelight.


### Sustainable Fashion and Ethical Practices

Ukrainian fashion also stands out for its commitment to sustainable practices. Many Ukrainian designers focus on using organic and ethically sourced materials, favouring local production to reduce their carbon footprint. Brands like Ksenia Schnaider, FROLOV, and The Coat by Katya Silchenko have been acclaimed for their innovative approach to sustainable fashion, incorporating recycled materials into their unique designs.


Furthermore, Ukrainian fashion industry leaders prioritize ethical employment practices, paying fair wages, and providing good working conditions for their staff. This respect for people and the planet is increasingly attracting global consumers who are conscious of the environmental and social impact of their purchases.


### Ukraine: A Future Fashion Hub

As Ukraine's fashion scene continues to grow and evolve, it shows no signs of slowing down. With increasing global recognition and a steady commitment to ethical, sustainable practices, Ukraine is fast positioning itself as a significant player in the international fashion industry.


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The unique blend of heritage and innovation in Ukrainian fashion makes it a captivating subject, reflecting the spirit of a nation that honours its past while boldly embracing the future. The intricate embroidery and vivid patterns, steeped in age-old traditions, are being reimagined and reinvented in ways that appeal to the modern fashion connoisseur, bringing Ukrainian fashion to the global stage.


While traditional elements continue to be an integral part of Ukrainian fashion, the future holds exciting potential for further innovation. With the world increasingly recognizing and appreciating Ukrainian fashion, this vibrant industry stands ready to take its place as a future fashion hub, turning heads and winning hearts across the globe.

Ukrainian Fashion: A blend of tradition and innovation

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Juicy Mango Mojito: stylish looks with the most current summer colour

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As much as the Eiffel Tower and the Louvre are iconic symbols of France, so too is the country's indisputable flair for fashion. For centuries, France, and more notably, Paris, has been at the forefront of the global fashion scene, shaping and influencing global style trends and serving as the hub for many legendary fashion houses. This article takes a deep dive into French fashion, tracing its rich history, impact, and the prevailing trends that continue to captivate the world today.

## A Rich Tapestry of Fashion History

French fashion's history dates back to the reign of Louis XIV, the 'Sun King,' whose grandiose style and patronage of the arts propelled France to the world's fashion pinnacle. Under his reign, the creation of guilds, a structured system of training artisans, laid the groundwork for specialized trades in the fashion industry, establishing France as the global trendsetter.



However, it was in the late 19th and early 20th century that French fashion truly evolved into its modern form. The birth of haute couture, coined by Englishman Charles Frederick Worth, came to define the French fashion industry. Haute couture – a French term meaning 'high sewing' or 'high dressmaking' – is a craft involving the creation of exclusive custom-fitted clothing. This lavish tradition is kept alive in Paris by esteemed houses such as Chanel, Dior, and Givenchy.

## The Fashion Capital of the World

The dominance of French fashion continues to be evident in the world today, with Paris often called the fashion capital of the world. Twice a year, the city's streets are transformed into dynamic catwalks during Paris Fashion Week, which showcases both haute couture and ready-to-wear collections. The city's historical relationship with fashion and the presence of influential fashion houses have made Paris a vibrant hub for creativity and innovation in design.

## Influential Designers and Fashion Houses

The most celebrated names in fashion have their roots in France. Designers such as Coco Chanel, Christian Dior, Yves Saint Laurent, and more recent names like Nicolas Ghesquière and Olivier Rousteing have shaped global trends and defined eras with their distinct styles and revolutionary concepts. French fashion houses, including Chanel, Dior, Louis Vuitton, Balmain, and Givenchy, have remained at the forefront of international fashion, representing an exquisite blend of classic luxury and innovative design.

## The Signature of French Style

The essence of French style lies in its understated elegance and sophistication. French fashion is known for its chic simplicity, with a focus on quality materials and impeccable tailoring rather than extravagant embellishments. This is evident in the globally admired 'Parisian chic' style, which emphasizes neutral colors, classic silhouettes, and high-quality, versatile pieces that can transition from day to night.



While the elegance of a perfectly tailored Chanel suit or the allure of a Dior gown represent one aspect of French fashion, it's important to acknowledge the cultural diversity that now fuels creativity in the French fashion industry. The fashion scene in France today is increasingly diverse, inclusive, and innovative, with a new generation of designers drawing inspiration from global cultures and challenging traditional notions of fashion.

## Sustainability and Ethics in French Fashion

In recent years, French fashion has been at the forefront of addressing issues related to sustainability and ethics in the industry. Major French luxury groups such as LVMH and Kering have taken significant steps towards more sustainable practices. There has also been a growing interest in vintage fashion and a shift away from fast fashion towards more quality, long-lasting pieces – a concept that aligns with the traditional values of French fashion.


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The magnificence of French fashion is deeply embedded in its culture and history. Its impact is indisputable, from setting global fashion trends to its influential fashion houses and designers. French fashion's success is a testament to its ability to evolve while staying true to its foundational values of elegance, craftsmanship, and a distinct sense of style.

The Magnificence of French Fashion: An Artistic Language of Elegance

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Milan has a long history of formation and developing fashion, textiles and design in general. During the nineteenth century, the city was a large industrial centre, and in 1865 the first department store was opened. Even though the Milanese fashion was inspired mostly by the famous Parisian couture, local designers developed their own approach, which unique features of brightness, spectacle and high quality of fabrics.



Milan presented the world many world-famous brands. Today we will tell you about the most popular of them.



## Dolce & Gabbana



The founders of the fashion corporation Domenico Dolce and Stefano Gabbana met in the ’80s of the last century and after two years of hard work they opened their own studio. The first appearance of the brand took place in December 1985 at the Milan Fashion Week. The novice designers have no money, so the clothes were demonstrated not by professional mannequins but by ordinary women. However, success did not force itself to wait, and the second year there was a second show, after which the first Dolce & Gabbana boutique was opened. In 1987, the world saw a separate line of fashion knitwear, and in 1989 – a collection of lingerie and swimwear. The company continued to develop, and in 1990 the brand presented the first men’s collection, which received the prestigious Woolmark Award. Now the brand designs clothes, accessories, perfumery and jewellery. And still, a fashion house provided the world more than 20 books devoted to the history of clothing and various world events. Part of the incomes from the sale of books went to charity organisations.



## Prada



The story of a fashion house began in Milan, in 1913, when Mario Prada, the founder of the brand, opened a small store of elegant travel bags. In 1958, the daughter of Mario-Louise took over the management of the company and significantly expanded the range of the brand. Already in 1970, the Prada clothing and accessories collection was sold far beyond Europe. Exquisite bags made of expensive and rare materials were a symbol of a luxurious lifestyle, but they were bulky, so they were severely bought. When the crisis has already been expected, Miuccia Prada, the granddaughter of the founder, took over the management of the company. And in 1993, the Prada brand introduced the world’s new brand of Miu Miu and redeemed Fendi’s fashion house. Now the company offers not only exquisite bags but also stylish clothes, accessories, footwear and perfumes for women and men.



## Versace



This well-known Italian company was founded in 1978 by fashion designer Gianni Versace, who directed the brand until he died in 1997. After him, his sister Donatella Versace took over the management. At the beginning of its development, the brand offered fashionable clothing, perfumery, watches, household goods, accessories and luxury goods. In 2018, the American company Michael Kors Holding Ltd bought 20% of the fashion house’s shares for 1.83 billion euros. Now Versace specialises in the development and sale of luxury goods: men’s, women’s and children’s clothing, cosmetics and perfumes, accessories, jewellery and household goods – from towels and dishes to ceramic tiles. Also in the Versace range, there are “off-the-couture” women’s clothing under the brand Atelier Versace. An interesting fact is that the emblem of the company is the jellyfish Rondanini, surrounded by a meandering ornament.



**For the Italians, fashion is a kind of fetish, a second religion after Catholicism. Everything, even air on the streets, is imbued with style and beauty here. Maybe that’s why we are so striving to get into a fashionable outlet, coming here for a weekend?**

Milan worldwide popular fashion brands

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The world of fashion is dynamic, ever-changing, and influenced by creative minds that dare to challenge norms and push boundaries. In the United States, a host of influential designers and iconic fashion houses have played a pivotal role in defining American style and shaping global fashion trends. This article explores the impact of these American designers and fashion houses, highlighting their unique contributions to the industry.

### Legacy of the Pioneers

The legacy of pioneering American designers continues to influence today's fashion scene. Claire McCardell, known as the mother of American sportswear, revolutionized women's fashion in the mid-20th century with her emphasis on comfort and practicality. Her philosophy of 'casual chic' continues to resonate in modern fashion.


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Bill Blass, another influential figure, blended American sportswear's functionality with European elegance, creating a unique aesthetic that appealed to the American woman's lifestyle. His timeless designs, marked by simplicity and sophistication, remain a significant influence in contemporary fashion.

### Titans of American Fashion

Several designers emerged during the latter half of the 20th century, becoming titans of American fashion. Ralph Lauren, Tommy Hilfiger, and Calvin Klein are among the prominent names that created a distinctly American style, seamlessly blending classic elegance and casual comfort.



Ralph Lauren, with his Polo line, brought a preppy, all-American aesthetic that has since become synonymous with the brand. Tommy Hilfiger's designs, characterized by classic American cool style and a playful use of iconic red, white, and blue, catered to a wide demographic. Meanwhile, Calvin Klein, known for its minimalist aesthetic, became a global sensation with its provocative advertising and stylish apparel.

### Contemporary Innovators

The new generation of American designers has continued to push the boundaries of fashion, injecting fresh perspectives and innovative designs. Marc Jacobs, Alexander Wang, and Tom Ford are among the contemporary American designers who have made a significant impact on the global fashion scene.



Marc Jacobs, known for his grunge aesthetic, has played a vital role in shaping the contemporary fashion landscape with his unique blend of rebellious spirit and couture sensibility. Alexander Wang's designs, often characterized by a sleek, urban aesthetic, have defined a new wave of sporty chic. Meanwhile, Tom Ford, with his polished, glamorous designs, has managed to create a brand synonymous with modern luxury.

### Future Prospects

Emerging American designers, such as Virgil Abloh, Telfar Clemens, and Brandon Maxwell, are pushing the boundaries of design and reshaping the American fashion narrative. Abloh's label Off-White is known for its streetwear-inspired designs, while Clemens' Telfar has gained fame for its 'Bushwick Birkin' bag, symbolizing accessible luxury. Maxwell, a favorite among celebrities, is known for his elegant and timeless designs.



American designers and fashion houses have played an instrumental role in shaping both the American and global fashion industry. From pioneers who laid the groundwork to contemporary innovators disrupting norms, these creative forces have given American fashion a distinct identity. Their shared philosophy of blending style, comfort, and practicality has defined American fashion and continues to influence global trends. The future of American fashion appears bright, with the next generation of designers poised to continue this legacy of innovation and influence.

American Designers and Fashion Houses Shaping Global Style

The funniest fashion trends ever

Ripped jeans

Denim shorts with paint on the legs

Transparent skirt

Beige colour leggings

Ripped tights

Socks and sandals

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