Top 5 Beauty Brands in the Philippines

The beauty industry in the Philippines has seen an impressive upswing in recent years. From local brands that celebrate the Filipino beauty to international brands that cater to various skincare and cosmetic needs, the Philippines is a rapidly evolving market. This article outlines the top five beauty brands that have created a strong foothold in the Filipino beauty scene.

1. Happy Skin

Launched in 2013, Happy Skin quickly rose to popularity due to its high-quality cosmetics that are specially formulated for Filipino skin. Co-founded by model and TV host Rissa Mananquil-Trillo, Happy Skin emphasizes skincare in makeup, focusing on products that not only enhance beauty but also nourish the skin. Their range includes lipsticks, foundation, eyeshadows, and more, all designed to cater to the country's tropical climate and the lifestyle of Filipino women.

2. Sunnies Face

Sunnies Face, a relatively new player in the beauty industry, has quickly captured the hearts of the younger demographic with its minimalist, chic packaging and on-trend products. This homegrown brand, which launched in 2018, offers a curated selection of beauty essentials, including their much-loved Fluffmatte lipsticks. With their accessible price points and emphasis on effortless beauty, Sunnies Face continues to make waves in the local beauty scene.

3. Human Nature

Human Nature, launched in 2008, is a social enterprise that offers natural and ethically-made beauty products. Its range of skincare, haircare, and body care products are made with locally-sourced and sustainable ingredients, with the brand priding itself on being cruelty-free, environmentally-friendly, and free from harmful chemicals. With its pro-poor, pro-environment mission, Human Nature has carved out a unique position in the Filipino beauty market.

4. Belo Essentials

Founded by renowned dermatologist Dr. Vicki Belo, Belo Essentials provides a range of skincare products developed and tested by professional dermatologists. The brand offers a variety of products, including face creams, body lotions, and cleansers, which are all dermatologically tested and hypoallergenic. Belo Essentials is known for its skin whitening products that cater to the popular demand for lightening skincare in the Philippines.

5. Ever Bilena

Ever Bilena is one of the Philippines' leading cosmetic brands, known for its comprehensive range of affordable makeup products. Since its establishment in 1983, Ever Bilena has grown its portfolio to offer everything from lipsticks and foundations to eyeshadows and other makeup essentials. Its commitment to quality, affordability, and understanding the diverse beauty needs of Filipinos has helped Ever Bilena maintain a solid market presence.

These five beauty brands, with their innovative offerings and deep understanding of the Filipino beauty market, have significantly influenced the country's beauty industry. Each brand caters to the unique preferences of Filipinos, and their continued success is a testament to their ability to deliver products that resonate with the local market.