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Situated in the northern part of Europe, Estonia is a country renowned for its breathtaking landscapes, digital advancements, and rich cultural history. Along with these, Estonia has also emerged as a hotspot for innovative beauty brands that perfectly blend traditional knowledge with cutting-edge technology. This article will highlight the top five beauty brands that have put Estonia on the global beauty map.

### JOIK

JOIK is one of Estonia's most beloved beauty brands, known for its commitment to natural and environmentally-friendly practices. JOIK offers a wide range of skincare, body care, and home fragrance products that combine traditional Estonian ingredients and rituals with contemporary science. Notable products include their rejuvenating facial serums and hand-poured scented candles.

### LUMI

LUMI, meaning 'snow' in Finnish, epitomizes the pure and untouched nature of the Nordic landscape. This brand has earned recognition for its skincare products, specifically formulated to combat the harsh Northern European climate. Their bioactive ingredients sourced from Baltic meadows, forests, and marshes include birch juice, sea buckthorn, and various Nordic berries, providing a unique touch to their product line.

### Tilk! Bio

Tilk! Bio is a skincare brand renowned for its use of organic, locally sourced ingredients. It offers an array of products for various skin types and concerns, combining the power of nature with the precision of science. Tilk! Bio's commitment to sustainability and cruelty-free practices reflects in their products, including their popular anti-aging creams and hydrating face oils.

### Ontic Minerals

As Estonia's leading mineral makeup brand, Ontic Minerals focuses on providing natural, vegan, and hypoallergenic cosmetics. Their products, from foundations and blushes to eyeshadows and lipsticks, are designed to enhance natural beauty while also caring for the skin. Ontic Minerals' commitment to creating clean, safe, and high-quality cosmetics sets them apart in the Estonian beauty scene.

### Nordic Natural Beauty Awards

Though not a beauty brand in the traditional sense, the Nordic Natural Beauty Awards deserves mention for their work in the Estonian beauty industry. As an annual online awards contest, they highlight and promote the best all-natural, Nordic and Baltic beauty products, effectively offering a platform for both established and emerging brands in the region.


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Estonia's beauty scene reflects the country's love for nature, respect for tradition, and embrace of innovation. These top five beauty brands offer a range of products, from organic skincare and mineral makeup to environmentally-friendly body care, catering to a variety of beauty needs and preferences. The presence of these brands showcases the potential of Estonian beauty and its contribution to the global beauty landscape.

Baltic Blossoms. Top 5 Beauty Brands in Estonia

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8 stylish manicure ideas for summer vacation

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Makeup is one of the simplest and most affordable methods of visual rejuvenation. In just 20 minutes you will look younger than 10-15 years without Botox injections and surgery. The secret to the lifting effect is not important to achieve. And our step-by-step guide will help you.

1. Clean your skin, as usual, and apply tonic and day cream.
2. Apply a makeup base, preferably with a purple undertone (this will help mask the pigmentation and even out the skin tone).
3. Apply a tonal base to all faces except the area around the eyes.
4. The orbital area is covered with a concealer or green coloured pigment if there are red or blue circles.
5. Tone other skin defects (red - with green, peach - with earthy shades).
6. To mask the wrinkles, you need to apply (literally lay in the kinks) a concealer that is lighter than the skin.
7. If you have bags under your eyes, lighten them with a concealer that is lighter than the skin, and in bulky, protruding areas, apply a concealer that is darker than the skin. Similarly, cover up all skin imperfections.
8. Face sculpting is done by a dark concealer from the top of the ear to the tip of the nose. Make a smooth semicircular line and flatten it so that the transition becomes invisible. Repeat on the other side.
9. Treat your chin area in the same way: take a dark pigment and apply it in the direction of the neck to the chin with a killer motion.
10. Apply blush: to do this, smile and apply colour to the apples on the cheek (above the correction line). Add a shade of blush to your skin tone to give you a natural blush on your face.
11. Dark brown shadows highlight the eyebrows, giving them the desired shape. Apply face powder.
12. White pigment is drawn under the tips of the eyebrows (to visually lift them) and in the corners of the eyes to make them look more open.
13. Apply coloured shadows to the centre of the rolling eyelid and shade it in all directions. Lighten the corners of the eyes and the areas below them. The darkest shade is made from the outer corner in a semicircle. Pastel shade is wrapped around our form and blended into the eyebrows and eyes. We take it to the lower eyelid.
14. Apply a dark tint to the lower eyelid from the centre to the outer corner and pull it to the motionless eyelid, combining with the lower eyelid.
15. With dark brown draw the eyelash growth line. Under the eyebrows and on the inner corner, apply a golden creamy pigment for the highlighting effect.
16. Apply mascara.
17. With the Kayal of dark colour draw the lower line of growth of eyelashes so that the eye is visually raised.
18. Now lip makeup. Draw a shape with the help of a lip pencil, going beyond the outline. First, apply a darker colour to the centre of the lips and fill it with lipstick, then apply a lighter and bring it to the corners of the lips. Due to the ombre lips will look more voluminous.

That's all. Makeup that will make you younger is ready! Below you will find a video tutorial!



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Makeup with lifting effect: non-surgical face lifting method

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Makeup is an integral part of every woman’s life. There are a lot of techniques: nude, natural, smoky. How to do a good make-up for the office and for the party? GoBeauty has prepared a step-by-step guide for you.



## Creating a business look

While creating nude make-up, you must focus on emphasizing your uniqueness. This is a pastel, restrained look that is suitable for work or study. Despite its conciseness, perfect nude makeup can mask the flaws and emphasize what nature has given. Basic rules for applying daytime makeup:

1. Do not overload the look and emphasize one thing. If you decide to apply eyeshadows, do not apply red lipstick, and vice versa.
2. Learn how to shade the eyeshadows – this will be very useful for you. But for nude makeup creation, its role is key, there should not be sharp shades of transition, cosmetics should be practically merged with a tone of the skin and look very natural.
3. Choose nude shades of cosmetics – colours that are as close as possible to the tint of the skin. Apply make-up under the natural light -by the window. Otherwise, you risk going out of the room and find that your look is too bright.



Below you can see the video with step-by-step instructions for applying the makeup.



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## Getting ready for a party

Evening makeup is not always meant for evening going out, it is also relevant in the afternoon if you are going to a festive event. The look must be festive and in harmony with clothing and accessories.



The list of looks that can be done has no end, but there are some basic rules relevant to any festive makeup.

1. Balance compliance. Before you apply cosmetics, think of your look to the trinkets. Make a pre-appointment with the outfit and pick up the makeup, taking into account its features. Finish the bold look with the makeup, which will have only one accent – on the eyes or on the lips. Your man will appreciate it.
2. Take into account the peculiarities of the event. Where will the party take place, and what is the lighting there? What is the dress code? Will there by any photoset? All these moments must be taken into account when creating an evening makeup to harmonise clothes and cosmetics.
3. Choose sustainable products. Festive makeup must always be lasting! And even if you do not plan to walk until dawn, but go for dinner with friends to the cafe, who knows when and how it will end. So choose a qualitative tonal base and lipstick, and also apply a proven primer.
4. Add glow. The glitters are one of the best-of-this-season trends. Choose shimmer eyeshadows for evening makeup or apply a little highlighter on your temple. However, choose one thing, so that there are enough glow and glitter.



The video below is a step-by-step lesson on the beautiful and effortless evening makeup creation. 



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Daytime and evening makeup: step-by-step techniques

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New Zealand, a country renowned for its breathtaking landscapes and rich biodiversity, has an equally inspiring beauty industry. With a strong emphasis on natural ingredients and sustainability, New Zealand's top beauty brands reflect the country's commitment to the environment and holistic wellness. Here are the top 5 beauty brands in New Zealand.


**Antipodes:** Internationally recognized, Antipodes offers a range of organic and scientifically validated skincare products. The brand prides itself on using sustainably sourced, New Zealand-native ingredients, such as Manuka honey and kiwi seed oil. Their focus on organic beauty and eco-friendly packaging resonates with consumers globally.


**Trilogy:** Trilogy is another Kiwi brand making waves in the global beauty industry. Known for its certified natural skincare products, Trilogy's rosehip oil range has garnered particular acclaim. The brand is committed to improving skin health naturally and promotes ethical, sustainable business practices.


**Skinfood:** Skinfood offers a range of nutrient-rich skincare products. Inspired by the 'food for the skin' philosophy, Skinfood uses ingredients like Manuka honey, avocado oil, and aloe vera in its products. The brand aims to nourish the skin as healthily and naturally as a balanced diet nourishes the body.


**Karen Murrell:** Karen Murrell is New Zealand's answer to eco-friendly and natural cosmetics. The brand offers a vibrant range of lipsticks made from natural ingredients and packaged in environmentally friendly materials. Their products combine the benefits of skincare and makeup, providing consumers with healthy beauty solutions.


**Living Nature:** Living Nature is one of New Zealand's original, certified natural skincare companies. Their products are crafted using native ingredients like Manuka honey, Harakeke flax, and kelp. Living Nature is dedicated to harnessing the power of New Zealand's unique natural resources to create effective skincare products.

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These top 5 beauty brands from New Zealand wonderfully embody the nation's dedication to natural beauty and sustainability. By focusing on locally sourced ingredients and sustainable practices, these brands offer beauty solutions deeply rooted in New Zealand's rich natural heritage. As they continue to innovate and develop, they are sure to further enhance New Zealand's reputation in the global beauty landscape.

The Beauty of Kiwi Innovation: Top 5 Beauty Brands in New Zealand

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6 simple and stylish hairstyles for any occasion

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The importance of the importance of water balance in weight loss is difficult to overestimate. However, if you add some ingredients to pure water, you can increase the effect. One such wonder-drink is Sassy water, the recipe for which was developed by nutritionist Cynthia Sass as part of her “Flat belly program”. The beverage speeds up metabolism, removes toxins, speeds up the work of the gastrointestinal tract and promotes fat burning.

## Sassy Water Recipe

*Ingredients:*

- clearwater – 2 l
- grated ginger – 1 tsp.
- cucumber – 1 pc
- lemon – 1 pc
- mint leaves – 12 pcs

*How to cook:*

Cut the cucumber and lemon into slices and chop the mint.

Mix all the ingredients and leave the beverage overnight in an opaque pot so that it is infused.



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*Important:*

Drink water in small sips during the day. The best option is to drink half a glass per hour. 



The drink is contraindicated for those who are allergic to its components, renal failure, gastritis, gastric ulcer and duodenal ulcer, as well as any chronic diseases in the acute stage.


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Such water should not be taken continuously. For the duration of use consult with a specialist.

Water for a flat belly

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Peruvian skincare, with its roots deep in the heart of the Andes, is a testament to the country's rich biodiversity and ancient traditions. This article explores the burgeoning world of Peruvian skincare, where natural ingredients meet innovative beauty solutions, offering a unique approach to skin health and wellness.

## The Richness of Nature: Core Ingredients in Peruvian Skincare

Peru's diverse landscape is home to some of the world's most potent natural resources, many of which are central to its traditional skin care practices. Ingredients like quinoa, known for its high protein content, and Sacha Inchi, rich in Omega-3 fatty acids, are staples in Peruvian skincare, revered for their nourishing and rejuvenating properties.

- Camu Camu: This superfruit, containing the highest known concentration of vitamin C, is a powerful antioxidant that brightens and tightens the skin, reducing the appearance of fine lines and wrinkles. Peruvian skincare brands often harness camu camu’s potent properties to create effective anti-aging and brightening products.
- Lucuma: Often referred to as the "Gold of the Incas," lucuma is another cherished ingredient, celebrated for its anti-inflammatory and healing properties. It is commonly used in moisturizers and masks to hydrate and repair the skin, leaving it soft and supple.
- 
## Tradition Meets Modernity: The Evolution of Peruvian Skincare

Peruvian skincare is not just about individual ingredients; it's about the holistic approach to beauty and wellness that has been passed down through generations. Today, this traditional knowledge is being translated into modern skincare lines that prioritize natural ingredients and ethical production methods.

- Aypa: A leading brand in the Peruvian skincare market, Aypa draws inspiration from the ancient wisdom of the Andean people. Their products, which feature native ingredients like pink salt from Maras and organic coca leaves, offer a spa-like experience that nourishes both the skin and the soul.
- Kuyay: Kuyay, a brand that embodies the spirit of Peruvian biodiversity, utilizes organic and native ingredients to create skincare products that cater to a range of concerns. Their commitment to sustainability and natural beauty makes them a standout in the Peruvian market.

## Sustainability and Ethics: The Heart of Peruvian Skincare

With a growing global emphasis on sustainable and ethical beauty, Peruvian skincare brands are leading by example. Many prioritize eco-friendly practices, sustainable sourcing of ingredients, and support for local communities. This ethical approach not only ensures high-quality skincare products but also contributes to the preservation of Peru’s natural and cultural heritage.



Peruvian skincare offers a rich blend of traditional ingredients and modern formulations, providing effective solutions for a variety of skin concerns. The industry's commitment to natural, ethical, and sustainable practices makes it a beacon for those seeking beauty products that are not only effective but also kind to the earth and its inhabitants. As Peruvian skincare continues to gain international recognition, it brings the ancient beauty secrets of the Andes to the forefront of the global beauty scene.

Peruvian Skincare: Unveiling the Secrets of the Andes for Radiant Skin

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Switzerland, renowned for its breathtaking landscapes and unparalleled precision in watchmaking, extends its expertise into the realm of skincare. Swiss skincare brands are celebrated worldwide for their commitment to quality, innovation, and the use of cutting-edge technology. These brands combine the purity of Swiss ingredients with scientific research to create formulations that offer unparalleled skincare benefits. This article explores the luxurious world of Swiss skincare brands, highlighting their unique approach to beauty and wellness that caters to discerning consumers globally.

## The Essence of Swiss Skincare

Swiss skincare is synonymous with precision, purity, and performance. The brands under this category utilize the pristine Swiss environment to their advantage, sourcing water from glaciers and ingredients from high-altitude plants known for their resilience and potent properties. This commitment to high-quality, natural ingredients ensures that Swiss skincare products are not only effective but also gentle on the skin.

## Leading Swiss Skincare Brands

Several Swiss brands have set the standard in the beauty industry, known for their innovative products and sustainable practices.



La Prairie: At the forefront of luxury skincare, La Prairie is renowned for its iconic use of caviar in skin treatments. The brand's commitment to anti-aging science and exquisite formulations has made it a favorite among skincare enthusiasts seeking indulgence and efficacy.



Valmont: Combining the best of Swiss natural resources with cutting-edge cellular cosmetic research, Valmont offers products that address aging with precision and elegance. Their use of glacial spring water and Alpine botanicals is a testament to their dedication to natural purity and effectiveness.



Swissline: This brand is known for its fusion of Switzerland's natural bounty with scientific innovation, offering products that cater to a variety of skin concerns. Swissline emphasizes non-invasive solutions, making their skincare line suitable for those looking for effective, yet gentle treatments.

## Innovation in Swiss Skincare

What sets Swiss skincare apart is the relentless pursuit of innovation. Swiss brands are at the forefront of biotechnology, utilizing cellular therapy and other advanced technologies to enhance skin health. This scientific approach ensures that Swiss skincare products offer not just superficial benefits but also work at a cellular level to promote lasting skin health.

## Commitment to Sustainability

Swiss skincare brands are increasingly focusing on sustainability, recognizing the importance of preserving the natural beauty that inspires their products. Many brands employ eco-friendly practices, from sourcing to packaging, ensuring that their operations have a minimal environmental impact. This commitment to sustainability appeals to environmentally conscious consumers who seek beauty products that reflect their values.



Swiss skincare represents the pinnacle of luxury, innovation, and sustainability in the beauty industry. The combination of pure ingredients, scientific research, and a commitment to excellence ensures that Swiss skincare brands offer unmatched quality and effectiveness. Whether you're seeking advanced anti-aging solutions or gentle skincare formulations, Swiss skincare provides a range of products that cater to every need. As these brands continue to lead the way in beauty and skincare innovation, they not only promise radiant, healthy skin but also embody the ethos of Swiss precision and purity in every product.

Discovering Swiss Skincare: Pioneers of Precision and Purity in Beauty

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In the heart of the Indian Ocean lies Sri Lanka, an island nation renowned for its rich history, diverse culture, and natural beauty. This tropical paradise is also making waves in the beauty industry with its unique cosmetic brands. Sri Lanka's cosmetic brands combine traditional natural remedies with modern science, offering products that are both effective and sustainable. Let's delve into the vibrant world of Sri Lanka cosmetic brands and discover what makes them stand out.

## Embracing Nature: The Essence of Sri Lankan Cosmetics

Janet Ayurveda: Rooted in the ancient wellness system of Ayurveda, Janet Ayurveda is a pioneer in the Sri Lankan beauty scene. Their products, ranging from skincare to haircare, are formulated with natural ingredients like neem, turmeric, and coconut oil, offering holistic beauty solutions that are kind to both skin and environment.



Nature's Beauty Creations: With a commitment to eco-friendly practices, Nature's Beauty Creations is a testament to Sri Lanka's rich biodiversity. Their products, certified organic and cruelty-free, harness the power of local herbs and plants, providing ethical and natural beauty options for conscious consumers.

## Innovating Beauty: Sri Lanka’s Technological Edge in Cosmetics

- 4Ever Skincare: Leading the way in innovation, 4Ever Skincare combines the latest in beauty technology with traditional herbal ingredients. Their product line, including anti-aging creams and brightening serums, is designed to meet the diverse needs of the global market, showcasing Sri Lanka's capacity for cutting-edge cosmetic development.
- Spa Ceylon: Spa Ceylon marries luxury with tradition, offering a range of products that pay homage to Sri Lanka's ancient spa culture. Their use of local ingredients, such as Ceylon tea and cinnamon, in beautifully packaged products, has helped them gain international acclaim, becoming synonymous with high-quality Sri Lankan cosmetics.

## The Rise of Eco-Conscious Beauty: Sustainable Practices in Sri Lankan Cosmetics

- Earth Essence: Focused on sustainability, Earth Essence exemplifies the green beauty movement in Sri Lanka. Their use of renewable resources and environmentally friendly manufacturing processes reflects a growing trend among Sri Lankan brands towards responsible beauty solutions.
- Kumarika: A household name in Sri Lanka, Kumarika produces hair care products that are deeply rooted in natural hair care traditions. Utilizing local ingredients like virgin coconut oil and aloe vera, Kumarika offers nourishing treatments for hair, aligning with the preference for natural and sustainable beauty practices.

Sri Lanka cosmetic brands are defining a unique niche in the global beauty market, characterized by a blend of traditional Ayurvedic practices and modern scientific innovation. Brands like Janet Ayurveda, Nature's Beauty Creations, and Spa Ceylon are leading the way, showcasing the island's rich heritage and natural resources. As these brands continue to expand their reach, they bring the essence of Sri Lankan beauty to consumers worldwide, offering products that are not only effective but also ethically and environmentally responsible.

Baltic Blossoms. Top 5 Beauty Brands in Estonia

JOIK

LUMI

Tilk! Bio

Ontic Minerals

Nordic Natural Beauty Awards

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