Chanel | GoBeauty
Chanel, Photo 1503

01 February 2022

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Chanel

Chanel is a French luxury fashion and beauty brand founded by Gabrielle "Coco" Chanel in 1909. Coco Chanel opened her first shop, Chanel Modes, in Paris in 1913 and began designing and creating her own clothing, jewelry, and accessories. Her designs were revolutionary for the time, as they were simple, comfortable, and elegant, and featured a new, relaxed silhouette that was in contrast to the restrictive and uncomfortable fashions of the day.


In the 1920s, Chanel introduced the iconic "little black dress," and also began creating her own line of jewelry and fragrance. In 1922, she introduced her first perfume, Chanel No. 5, which quickly became one of the world's most popular and enduring fragrances.


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In the 1930s, Chanel was forced to close her shops due to the financial difficulties of the Great Depression and the political climate in France. She returned to the fashion world in 1954, opening a new boutique and introducing a new collection of clothing, jewelry, and fragrances.


Chanel's designs and brand continue to be highly influential in the fashion industry, and the company has expanded to include a wide range of luxury products, including clothing, handbags, shoes, jewelry, watches, and fragrances. The company has also been known for its iconic branding, including the use of the interlocking "CC" logo and the iconic No.5 perfume. Today, Chanel is considered one of the most prestigious and valuable luxury fashion brands in the world, and is owned by Alain Wertheimer and Gerard Wertheimer.