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Top 10 Beauty Brands in the Philippines

The beauty industry in the Philippines has grown substantially in recent years, thanks to an influx of both homegrown and international brands. These companies have been instrumental in catering to the diverse beauty and skincare needs of Filipinos. This article will highlight the top ten beauty brands that are leaving an indelible mark on the beauty landscape in the Philippines.

1. Happy Skin

Established in 2013, Happy Skin rose to prominence for its high-quality makeup products specifically formulated for Filipino skin. Co-founded by model and TV host Rissa Mananquil-Trillo, the brand emphasizes the importance of skincare within makeup. With products designed to not only beautify but also nourish the skin, Happy Skin continues to be a go-to for many Filipinos.

2. Sunnies Face

Launched in 2018, Sunnies Face has quickly become a cult favorite among younger Filipinos. Known for its trendy, minimalist packaging and beauty essentials, this homegrown brand delivers style and substance at accessible price points. The Fluffmatte lipsticks, in particular, have garnered a dedicated following.

3. Human Nature

Human Nature is a beauty brand with a difference. This social enterprise offers natural and ethically-made beauty products that are cruelty-free, environmentally friendly, and free from harmful chemicals. Launched in 2008, Human Nature’s range includes skincare, haircare, and body care products, all made with locally-sourced, sustainable ingredients.

4. Belo Essentials

Belo Essentials, from the renowned dermatologist Dr. Vicki Belo, offers a range of skincare products backed by professional dermatological research and testing. The brand is particularly known for its skin whitening products, meeting a significant demand within the Filipino market.

5. Ever Bilena

Ever Bilena has been a mainstay in the Filipino beauty industry since its establishment in 1983. This leading cosmetic brand offers a comprehensive range of affordable makeup products, from lipsticks and foundations to eyeshadows and more. Its understanding of diverse beauty needs and commitment to quality and affordability has solidified its market presence.

6. blk Cosmetics

Founded by popular actress Anne Curtis, blk Cosmetics is a brand that advocates for uncomplicated beauty. Its products are designed to be simple, versatile, and wearable, making it easy for users to achieve their desired look. The brand’s impressive line of products includes foundations, lipsticks, eyeliners, and more.

7. Ellana Cosmetics

Ellana Cosmetics is recognized as the Philippines’ number one mineral makeup brand. Known for its range of hypoallergenic, long-lasting, and skin-loving products, Ellana Cosmetics delivers products that are safe even for the most sensitive skin types. Their best-selling loose mineral foundation is particularly loved by Filipino consumers.

8. Careline

Careline, a brand under Ever Bilena Cosmetics, is a favorite among teens and young adults due to its affordable and trendy makeup products. Its range includes lipsticks, blushes, eyeshadows, and more, catering to those seeking to experiment with their look without breaking the bank.

9. VMV Hypoallergenics

VMV Hypoallergenics is a skincare brand committed to providing safe and effective products for all skin types, but especially those with sensitive skin. With formulations free from common allergens, VMV Hypoallergenics offers a wide array of skincare and cosmetic products that are well-loved by Filipinos.

10. Colourette Cosmetics

Launched in 2015, Colourette Cosmetics has quickly become a favorite in the local beauty industry. Known for its multipurpose, highly pigmented products, Colourette focuses on delivering fresh and innovative beauty solutions to Filipinos. Their Colourtints, multi-use oil-based tints for the lips, cheeks, and eyelids, are particularly popular.




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The beauty industry in the Philippines is flourishing, with an array of brands delivering products that cater to the diverse needs and preferences of Filipino consumers. From local heroes to global players, these top ten beauty brands continue to shape the country’s beauty landscape with their innovative, high-quality, and consumer-focused offerings. As they continue to evolve and adapt to changing consumer demands, we can expect to see even more exciting developments from the Filipino beauty scene.

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