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Thailand, renowned for its pristine beaches, rich culture, and bustling markets, is also emerging as a powerhouse in the global beauty industry. With a perfect blend of age-old traditions and cutting-edge innovations, Thai beauty brands have carved out a niche in the global market. Let's explore the top 5 brands that every beauty aficionado should know.

## Siam Botanicals

Rooted in Nature: Siam Botanicals is a testament to the power of natural ingredients. This brand harnesses the therapeutic properties of local herbs, plants, and flowers to craft skincare products that not only beautify but heal. Their range, free from synthetic chemicals, includes everything from rejuvenating face serums to essential oil-based body care.

## PAÑPURI

Luxury and Elegance: When you think of opulence in Thai beauty, PAÑPURI is the brand that stands out. Famed for its high-end spa products, PAÑPURI combines traditional Asian skincare rituals with pure, organic ingredients. Their signature jasmine-infused products promise a sensory experience that transports you to a realm of relaxation.

## ERB

Royal Beauty Secrets: Drawing inspiration from the beauty regimens of Siamese royalty, ERB offers products that feel regal in every sense. Using ingredients like Thanaka (a natural sun protector) and Jasmine Rice extract, ERB has a range that spans skincare, haircare, and perfumery. Their iconic 'Seven Pollen' line, inspired by a royal recipe, is a must-try for those seeking radiant skin.

## Malissa Kiss

Modern Beauty Solutions: Bridging the gap between traditional beauty wisdom and modern-day demands, Malissa Kiss offers products tailored for the contemporary woman. Best known for its White Me Up sleeping pack, the brand focuses on effective formulations that cater to specific skin concerns, be it aging, hydration, or blemish control.

## Thann

East Meets West: Thann merges the best of both worlds, integrating the natural botanicals of the East with advanced Western dermatological science. Their products, which range from aromatic diffusers to anti-aging creams, are known for their therapeutic aromas and efficacy. The star ingredient? Rice bran oil, rich in essential antioxidants.

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Thailand's beauty brands encapsulate the essence of the country – a seamless fusion of rich traditions and modern innovations. As more beauty enthusiasts worldwide become attuned to the benefits of natural and holistic care, these Thai brands stand at the forefront, promising purity, effectiveness, and a touch of Thai magic.


Top 5 Beauty Brands in Thailand: A Blend of Tradition and Innovation

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“Do it yourself” trend is gaining momentum. And not just because of the coronavirus pandemic. Taking care of yourself at home simplifies our lives and, frankly, is cheaper. GoBeauty Blog talks about new smart beauty gadgets that promise to change our daily lives and improve our beauty rituals.

## Fitness mirror

This gadget is perfect for self-training at home. The large full-length mirror is equipped with a special training system and additional traction equipment that can be hidden in the back when not in use.

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The mirror can be attached to the wall or installed separately. During training, it turns into a touch screen with speakers that broadcast exercises. Users watch the interactive fitness instructor and repeat movements. You can do stretching, yoga or strength exercises.

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The smart mirror stores training data, gives recommendations for optimal exercises and activities, based on age and weight.

## Dermaflash skin update device

Gadgets for facial skin hygiene and exfoliation are available not only in medical rooms but also at home. Like a razor, Dermaflash “sweeps away” dead cells and gently removes all the small hairs on the cheeks, chin, lips and forehead. Also, it makes the skin look younger, and makeup falls flatter than ever.

## Time Control, Talika gadget for the eye contour

The miniature device with a futuristic design combines intangible microcurrents with three additional waves of light therapy. The appearance of the skin is transformed in just one minute. The gadget is equipped with anti-ageing program Time Control. It activates the mechanism of cell and skin regeneration, fights against the manifestation of various age signs, as well as removing toxins, which successfully works against oedema and provides a lightening effect.

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In addition, the gadget is able to provide a lifting effect, strengthen and tighten the skin through electrical stimulation through the gentle propagation of microcurrents. Reduction of wrinkles and strengthening of the skin occurs with the help of orange light, which stimulates the work of fibroblasts, the production of collagen and elastin. And red light works to eliminate inflammation, which perfectly soothes skin irritations.

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![talika-843x1024.png](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/talika_843x1024_bf86249768.png)

<center>photo credit: talika_paris/Instagram</center>

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## ZIIP Nano Current Skincare Device

One of the most advanced tools for home care. It works without a network and was created by a team of electrical engineers, scientists, doctors, researchers and skincare experts. By acting on the skin with a nanotube through a special conductive treatment gel, the device fights acne, signs of ageing, smoothes the wrinkled network around the eyes. Besides, it makes the skin supple and bright after four or five applications. The portable and ergonomic device is also technically advanced: it can be connected via the ZIIP application to the iPhone and choose an effective treatment method.

## Oxyjet GO

Beauty-device is both unique and incredibly easy to use. First, special serums are applied to the skin, after which even the deep layers of the epidermis are saturated with active ingredients with the help of a new gadget. This is done with the help of patented technology of “pulse injections” of oxygen under pressure, which allows you to inject drugs into problem areas of the skin. Thus, you can achieve several visible effects: reducing the visibility of wrinkles, reducing the severity of pigmentation, improving colour and smoothing the skin. It is gratifying that Oxyjet GO shows results immediately after the first use, which become more pronounced after the course of procedures.

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![oxyjetgo-1024x759.webp](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/oxyjetgo_1024x759_b334945860.webp)

<center>photo credit: thethumbtherapy/Instagram</center>

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## Hair braiding styler

According to the manufacturer’s website and many retailers, the machine is an indispensable assistant when styling hair in one or more braids. It is used not only at home but also in hairdressers due to the durability and beauty of the hairstyle.

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Styler for braiding will help to quickly create an everyday hairstyle, unusually curl locks or prepare for an evening out. To create a hairstyle, it is enough to choose locks, fixing them with a clip on the styler, and then curl the hair at the touch of a button. The device is intended both for standard braids and for unusual hairstyles.


6 beauty gadgets that will change your life

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In Ethiopia, a nation known for its diverse cultural heritage and natural resources, a vibrant beauty industry is on the rise. The country's beauty brands merge local ingredients and traditions with contemporary beauty trends, serving the unique needs of their local and international clientele. Here are some of the top beauty brands in Ethiopia.

- **Zion Organic Ethiopia**: Known for its commitment to organic, chemical-free products, Zion Organic Ethiopia offers a range of skincare and hair care products. Sourcing local ingredients like Ethiopian honey and Abyssinian oil, the brand merges traditional beauty practices with modern cosmetic science.
- **Habesha Beauty Cosmetics**: Habesha Beauty Cosmetics is a renowned makeup brand in Ethiopia. Their comprehensive product line, which includes lipsticks, eyeshadows, and foundations for diverse skin tones, has won the hearts of many Ethiopian makeup enthusiasts.
- **Shiro Meda Textile and Garment Industry**: Although primarily known for their traditional Ethiopian clothing, Shiro Meda also offers natural skincare products. Their body butters, soaps, and facial oils, crafted from locally sourced ingredients, cater to those seeking holistic beauty solutions.
- **Lalibela Botanicals**: This brand offers a range of natural skincare products that harness the power of Ethiopia's indigenous plants. Lalibela Botanicals focuses on sustainability and ethical sourcing, contributing to local communities while delivering high-quality beauty products.
- **Ras Desta Cosmetics**: This Ethiopian brand specializes in lip products. Their range of vibrant, long-lasting lipsticks and lip glosses has been praised by consumers and beauty influencers alike.
- **Elfign Beauty and Spa Products**: Elfign offers a variety of beauty and spa products, including hair care, skincare, and body care products. Their commitment to natural ingredients and effective formulas has garnered a loyal following.
- **Marina Beauty Salon**: While primarily a salon, Marina Beauty Salon has ventured into the world of beauty products, offering a selection of hair care items. Their quality hair treatments, conditioners, and styling products cater to the diverse hair textures found in Ethiopia.

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These Ethiopian beauty brands demonstrate the potential of the country's thriving beauty industry. They honor Ethiopian beauty traditions, utilize local resources, and cater to the unique beauty needs of their diverse customer base. As they continue to grow and innovate, they are redefining beauty standards not only in Ethiopia, but also on the global stage.


Ethiopian Elegance: Top Beauty Brands in Ethiopia

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“Beach waves” is a hairstyle that every girl knows about. Light careless waves, slightly squished hair – all this in the complex reproduces the effect of beach curls. Such styling will instantly give you a fresh, rested look (even if the vacation is a long way off or it is long overdue). 

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The hairstyle is suitable for hair of any length (except very short) and is suitable always and everywhere! We have prepared for you a step-by-step styling instruction that reproduces the same effect of "beach waves" on the hair. You will be surprised to see how simple and easy it is to make!

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## How to make it?

1. Wash your hair, and let it dry a little (but not completely).
2. Apply spray to enhance curls, it serves as the foundation of the future hairstyle.
3. Use a hairdryer with a diffuser to blow the hair. Choosing average temperatures and blowing speeds will help prevent excessive fluff of hair.
4. Attach the diffuser nozzle close to the hair (this will help increase the volume near the roots) and let dry. It is advisable to make circular motions to achieve the largest volume of hair.
5. To make the waves more active, apply a hair foam for attachment and keep on drying.
6. When the curls are completely dry, apply a textured spray or foam to your hair. This will help emphasize the hairstyle and make it possible to redesign the hairstyle throughout the day.

Beach girl style is ready. As you can see, it took quite a bit of time and effort.

Beach waves: how to make a sexy beach hairstyle

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We have prepared for you a simple step-by-step instruction on a bright autumn design that you can do on your own in minutes.

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![manikyur-1024x1022.png](https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/manikyur_1024x1022_16a92fadd1.png)

<center>photo credit: themani.ac/Instagram</center>

1. At first, prepare your nails: give them shape, fluff with a buff, cover with a dehydrator and base (the latter bakes in a lamp).
2. Secondly, apply the base tone (warm translucent beige) in two layers, each of which is dried in a UV lamp.
3. For our leaves to burn and have an aquarium effect, a particular substrate must be made. To do this, we take the rubber base, add gold sparkles to it, mix thoroughly and get on a linear brush. With this mixture, we will draw and “build” the frame of our leaf.
4. Then, we begin to draw in diagonal four cross-to-cross segments of the axis of the leaf. These will be lateral branches. Then we combine all the axes with a wavy line and shade the middle from the tips to the centre. Do not sketch the leaf completely, leave space between the strokes.
5. Draw a leaf tip above the diagonal and dry it in a lamp.
6. We take stained gel varnishes of four colours: yellow, green, red and orange. Yellow slightly tint our leaf, filling the drawing is not complete, and leave empty places – in them, we add orange colour. Next, red is for the outline, draw the streaks from the edges to the centre. The leaf becomes dark red. Finally, apply green stained gel varnish in the cavity, where there is no colour. Dry the design in the lamp.
7. Get brown gel lacquer on a thin brush and circle the leaf along the outline, pulling out sharp tips and drawing streaks.
8. Then, get red-stained gel polish on the sharp tip of the orange stick and put the dots in the space. Dry in a lamp.
9. To give more volume to a leaf, we get white gel paint on a thin brush, and we draw streaks. It is not necessary to carry out entirely on a contour, and it is only required to emphasize bends of a leaf somewhere. Dry the gel varnish in the lamp.
10. At last, the other nails are covered with a solid gel polish of saturated warm shade (red, orange, yellow). Optionally, you can decorate your nails with rhinestones.

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You can see a video of the manicure here

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border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"> Посмотреть эту публикацию в Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; 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margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/Bnh8yg5lTWy/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener noreferrer">Публикация от Оксана Маляренко (@nails_oksanamalyarenko)</a> <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2018-09-10T03:28:56+00:00">9 Сен 2018 в 8:28 PDT</time></p></div></blockquote></center>



Stylish fall manicure: a step-by-step guide

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Turkey, known for its rich cultural heritage and vibrant traditions, has also emerged as a hub for skincare innovation, with a growing number of Turkish skincare brands gaining recognition both locally and internationally. These brands are celebrated for their effective formulations, natural ingredients, and commitment to promoting healthy, radiant skin. In this article, we'll explore some of the top Turkish skincare brands that are making waves in the beauty industry.

## Natura Turkish

Natura Turkish is a leading skincare brand that specializes in natural and organic skincare products. With a focus on harnessing the power of nature, Natura Turkish offers a wide range of skincare essentials, including cleansers, moisturizers, serums, and masks, all formulated with high-quality botanical extracts and active ingredients. The brand's commitment to sustainability and environmental responsibility has earned it a loyal following among eco-conscious consumers seeking clean and green skincare solutions.

## Farmasi

Farmasi is a well-known Turkish skincare brand that offers a comprehensive range of skincare products formulated with cutting-edge technology and scientific research. From anti-aging serums and acne treatments to hydrating moisturizers and gentle cleansers, Farmasi's products are designed to address various skincare concerns and deliver visible results. With its affordable prices and high-performance formulas, Farmasi has become a household name in Turkey and beyond.

## Dermoskin

Dermoskin is a dermatologist-developed skincare brand that combines medical expertise with advanced skincare science. Dermoskin offers a wide range of dermatologist-recommended skincare products, including targeted treatments for acne, hyperpigmentation, aging, and sensitive skin. The brand's emphasis on safety, efficacy, and clinical testing has made it a trusted choice for consumers seeking professional-grade skincare solutions.

## Dermoeczanem

Dermoeczanem is a Turkish skincare brand that specializes in dermatologically tested and hypoallergenic skincare products. With a focus on gentle yet effective formulations, Dermoeczanem offers a range of skincare essentials for all skin types, including sensitive and allergy-prone skin. From soothing creams and gentle cleansers to intensive treatments and sun protection, Dermoeczanem's products are designed to promote healthy skin and enhance natural beauty.

## Bio Bellinda

BioBellinda is a Turkish skincare brand that offers a range of innovative and affordable skincare products infused with natural ingredients and cutting-edge technology. From anti-aging serums and firming creams to brightening masks and exfoliating scrubs, BioBellinda's products are designed to target specific skincare concerns and deliver visible results. The brand's dedication to quality, innovation, and customer satisfaction has earned it a loyal following among beauty enthusiasts in Turkey and beyond.

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Turkish skincare brands offer a wealth of innovative and effective solutions for achieving healthy, radiant skin. From natural and organic formulations to dermatologist-developed treatments, these brands cater to a wide range of skincare needs and preferences. Whether you're looking for gentle cleansers, hydrating moisturizers, or targeted treatments for specific concerns, Turkish skincare brands have you covered with their high-quality products and commitment to skincare excellence. Embrace the beauty of Turkish skincare and discover the transformative power of these top brands for yourself.


Exploring Top Turkish Skincare Brands

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The hair care industry is continually evolving, with new formulations and technologies designed to minimize damage and enhance results. Hair oxidizers, a crucial component in the hair coloring process, are no exception to this trend.

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There are ongoing efforts to develop hair oxidizers that are gentler on the hair and scalp, reducing the risk of damage and irritation associated with hair coloring. Some companies are exploring alternatives to traditional developers, such as oil-based developers that can help protect the hair during the dyeing process.

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Another area of innovation is in the development of more efficient oxidizers. These products aim to deliver the same color results but work faster or at lower concentrations, minimizing the hair's exposure to potentially damaging chemicals.

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<a href="https://gobeauty.space/en/kyiv/all/">
 <img src="https://gobeauty-prod.s3.eu-central-1.amazonaws.com/strapi/post_banner_eng_2623660468.webp" alt="GoBeauty - application for booking appointments with beauty professionals" style="width:100%;"></a>
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While these innovations are promising, it's important to remember that the key to healthy hair color lies not just in the products used, but also in the proper application and aftercare. Always follow the product instructions and consult with a hair professional if you're unsure.


The Future of Hair Care Innovation and Developments in Hair Oxidizers

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Azerbaijan, a country known for its rich culture and history, is also emerging as a player in the beauty industry. Local brands are embracing the country's natural resources and traditional beauty rituals, creating products that resonate with both domestic and international consumers. Let's delve into the top five beauty brands from Azerbaijan that you should know about.

### 1. Gazelli Skincare

Founded by Dr. Zarifa Hamzayeva, Gazelli Skincare is a luxury skincare brand that has made a name for itself both in Azerbaijan and abroad. The brand's formulations are grounded in science and leverage the benefits of their patented ingredient, Gazelli White Oil™, known for its healing and regenerative properties. Their range includes skincare products for a variety of skin types and concerns.

### 2. Nargiz

Nargiz is a popular Azerbaijani brand that specializes in perfumes and home fragrances. Their unique scents are inspired by Azerbaijani culture, history, and natural landscapes, making them deeply resonant and memorable. The brand's fragrances are crafted with high-quality ingredients and offer a diverse selection to cater to different scent preferences.

### 3. Narmin Cosmetics

Narmin Cosmetics is known for its diverse array of makeup and skincare products. The brand focuses on offering quality products at accessible prices, making it a favorite among many Azerbaijani consumers. Whether it's vibrant lip colors, effective skincare solutions, or essential beauty tools, Narmin Cosmetics provides an extensive range to meet varied beauty needs.

### 4. Sevimli Buruq

Sevimli Buruq, meaning 'Cute Curl' in Azerbaijani, caters to the hair care needs of curly-haired individuals. The brand focuses on the unique care needs of different curl types and offers products that help nourish, define, and manage curls. Their product line includes shampoos, conditioners, and styling products designed to enhance and embrace natural curl patterns.

### 5. Lala Alakbarova

A premium brand created by its namesake, Lala Alakbarova offers high-quality skincare products that combine natural ingredients with scientific innovation. The brand's skincare line includes cleansers, creams, and serums formulated to target various skin concerns. Lala Alakbarova emphasizes transparency in their formulations, earning the trust and loyalty of their customers.

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These top five Azerbaijani beauty brands are a testament to the country's growing influence in the global beauty industry. With a focus on natural ingredients, cultural inspiration, and quality formulations, they represent the uniqueness of Azerbaijani beauty traditions while meeting modern beauty needs. Whether you're a local or a global beauty enthusiast, these brands offer a unique glimpse into Azerbaijani beauty culture.


Top 5 Beauty Brands in Azerbaijan: The Best of Azerbaijani Beauty

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All nerve problems. And skin problems including. Scientists have proven the connection between a person's psychological state and the health of the skin. It turns out that at the stage of embryonic development, the skin and nervous system are formed almost simultaneously with the ectoderm – the outer layer of cells. Hence the close connection between the nervous system and skin function. This thesis served as the foundation for the development of neurocosmetics.

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## A little anatomy

The skin is made of peripheral nerve receptors that transmit information to the brain. The simplest example of their work – you do not see but feel the dirt sticking to your fingers, or an insect crawling on your foot. As a result of stress (somatic diseases, lack of sleep, frequent intoxications), these nerve endings emit a whole fountain of active substances, neurotransmitters, which trigger an inflammatory reaction in the skin. In response to inflammation, there is repeated irritation, and so on indefinitely. It is for this reason that a person with sensitive skin constantly feels itching or burning.

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So that the nerve endings do not emit any irritating substances, first, you need to remove sources of stress. And since they are usually hidden in ourselves, it is logical to seek the help of a psychologist. And, secondly, start using neurocosmetics.

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## What are these products?

Neurocosmetic ingredients are able to overcome the stratum corneum and affect specific structures of the nervous system. If earlier stress provoked a rash, or redness and was the reason for dull complexion, today's skin also, by means of neurocosmetics, can send a return signal to a nervous system. Such beauty products hit directly on the target and can not only improve the condition of the skin but also relax and soothe.

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## How does it work?

The classic case is the use of muscle relaxant peptides, which penetrate into the deep layers of the skin, relieve facial muscle tension and create the so-called "Botox effect". Another striking example is the effect on pigment cells through the structures of the nervous system. Niacinamide and tranexamic acid are responsible for this task.

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Very sensitive skin needs cosmetics that target the nerve endings and inhibit the activity of neurotransmitters that trigger inflammation. In addition to synthesized neuropeptides, this result is provided by polyphenols of white and green tea, lotus extract and horse chestnut. 

Neurocosmetics: "smart" care of the future

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Indonesia's beauty market has grown significantly over the years, with an increasing number of consumers investing in skincare and cosmetic products. The demand for local and international beauty brands has led to a vast array of choices, making it one of the most dynamic beauty markets in Southeast Asia. In this article, we look at the top five beauty brands that have captured the hearts of Indonesian consumers with their product quality, innovation, and commitment to customer satisfaction.

### 1. Wardah

Wardah has become synonymous with the beauty industry in Indonesia. Launched in 1995, this halal beauty brand offers a comprehensive range of products, including skincare, cosmetics, and fragrances. Wardah is known for its commitment to natural and halal ingredients, catering to the needs of the country's large Muslim population. Its tagline, "Beauty by Heart," signifies its mission to inspire Indonesian women to unveil their inner beauty while being confident in their outer appearance.

### 2. Mustika Ratu

One of the oldest cosmetic brands in Indonesia, Mustika Ratu, was established in 1975. Known for its traditional Jamu (herbal medicine) and natural beauty products, it has become a go-to brand for those interested in holistic and natural beauty care. Mustika Ratu's products are inspired by traditional Indonesian beauty treatments, showcasing the country's rich heritage in its product line, ranging from skincare to haircare and cosmetics.

### 3. Sensatia Botanicals

Founded in 2000, Sensatia Botanicals started as a small, profit-sharing operation in Bali. Today, it has become one of Indonesia's leading natural beauty brands, known for its pure and safe beauty products. Sensatia Botanicals prides itself on its ethically-made, cruelty-free products that use locally-sourced ingredients, ensuring high-quality, effective skincare and body care solutions that cater to a variety of skin types and concerns.

### 4. BLP Beauty

Created by Indonesian makeup artist Lizzie Parra, BLP Beauty is a home-grown brand that has quickly gained popularity since its launch in 2016. BLP Beauty offers a range of cosmetics, including lipsticks, eyeshadows, and more. The brand stands out with its high-quality, cruelty-free products and chic packaging, quickly becoming a favorite among young Indonesian women. The brand's motto, "Beauty is #BeAdored," aims to inspire women to adore themselves, reflecting their confidence in their unique style.

### 5. Emina Cosmetics

Emina Cosmetics is a youthful brand that has made a significant impact on the Indonesian beauty industry. Known for its playful, vibrant packaging and affordable products, Emina caters to the young and young-at-heart. The brand offers a wide range of products, including skincare, cosmetics, and body care items, all of which are halal, dermatologically tested, and cruelty-free. Emina believes that "beauty is simple and fun," and its product line reflects that ethos.

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These five Indonesian beauty brands, with their unique offerings and understanding of their local consumers' needs, have left an indelible mark on the country's beauty scene. They embody Indonesia's rich culture and diversity while demonstrating a commitment to quality, innovation, and ethical production.


Top 5 Beauty Brands in Indonesia

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South Africa, a country celebrated for its rich culture, stunning landscapes, and biodiversity, also boasts a dynamic beauty industry. Its unique positioning at the intersection of African traditions and global beauty trends has allowed local brands to offer innovative products tailored to the needs and preferences of its diverse population. This article will explore the top five beauty brands that are leaving an indelible mark on South Africa's beauty scene.

### 1. SwiitchBeauty

SwiitchBeauty, founded by Rabia Ghoor when she was just 14 years old, has become one of South Africa's most beloved beauty brands. Known for its high-quality, cruelty-free makeup products, the brand continues to win over beauty enthusiasts with its trend-setting color palettes, formulas, and packaging. SwiitchBeauty's ethos revolves around inclusivity, affordability, and creativity, making it a go-to brand for many South African women.

### 2. SKOON

SKOON. is a standout brand in the South African beauty scene, offering natural, ethically produced skincare products. The brand's focus on clean beauty sets it apart, with products free from harsh chemicals and full of potent natural ingredients. SKOON. takes pride in creating products that work harmoniously with the skin's natural processes, catering to a wide range of skin types and concerns. Their innovative blend of science and nature has cemented their place in the hearts of South African skincare enthusiasts.

### 3. Corium Skincare

Corium Skincare is a South African brand specializing in natural and organic skincare products. Founded with the goal of making skincare uncomplicated and affordable, Corium offers a diverse range of cleansers, serums, masks, and moisturizers that harness the power of plant-based ingredients. With its commitment to sustainable practices and pure formulations, Corium has gained a dedicated following among those seeking effective and ethical skincare options.

### 4. AfriBerry

AfriBerry is a beauty brand that's making waves in South Africa with its high-quality hair and skin products. Their offerings, rich in organic and raw materials like Moroccan Gold Argan oil and Ethiopian Abyssinian oil, are designed to nourish, repair, and enhance. AfriBerry's focus on harnessing the restorative properties of African oils underscores their commitment to natural, effective beauty solutions.

### 5. Black Pearl by Pearl Thusi

Black Pearl by Pearl Thusi is a prominent hair care brand co-created by South African actress and model Pearl Thusi. The brand focuses on products for natural hair, catering to the often overlooked needs of African hair types. Their product range includes shampoos, conditioners, hair masks, and oils designed to promote healthy, beautiful hair. Black Pearl's commitment to celebrating and caring for natural hair textures has earned it widespread acclaim.

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These top five beauty brands showcase the diversity and innovation of South Africa's beauty industry. From high-quality makeup and clean skincare to natural hair care, these brands are shaping the future of beauty in South Africa. Their success demonstrates the potential of homegrown beauty brands to cater to the unique needs of their market while also achieving recognition on the global beauty stage. As these brands continue to grow and innovate, they contribute to the vibrant tapestry of South Africa's beauty scene.


South Africa's Top 5 Beauty Brands: A Blend of Tradition and Innovation

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