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The hair care industry is continually evolving, with new formulations and technologies designed to minimize damage and enhance results. Hair oxidizers, a crucial component in the hair coloring process, are no exception to this trend.



There are ongoing efforts to develop hair oxidizers that are gentler on the hair and scalp, reducing the risk of damage and irritation associated with hair coloring. Some companies are exploring alternatives to traditional developers, such as oil-based developers that can help protect the hair during the dyeing process.



Another area of innovation is in the development of more efficient oxidizers. These products aim to deliver the same color results but work faster or at lower concentrations, minimizing the hair's exposure to potentially damaging chemicals.


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While these innovations are promising, it's important to remember that the key to healthy hair color lies not just in the products used, but also in the proper application and aftercare. Always follow the product instructions and consult with a hair professional if you're unsure.

The Future of Hair Care Innovation and Developments in Hair Oxidizers

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There is often a lack of time to put yourself in order before an important appointment or solemn event. Awareness of this spoils mood and even event. To prevent this, we have collected the most effective methods, allowing in a very short time to reincarnate from a housewife or office worker to a supermodel.



## For your body 

To rejuvenate and wash away all negativity of the working day or vice versa of the passing night will help contrast the shower. Under the influence of cool water jets, body skin improves its elasticity due to the acceleration of metabolic processes.



## For your hair 

To create a lush volume or an elegant bunch in just 1 minute and simultaneously restore freshness to hair will help dry shampoo. At the same time, it is sufficient to apply it on roots and simply comb the hair well. Alternative option - wet laying that is trendy last season. Using styling for wet fixing will help to create a stylish bow and make your look fashionable and unique.
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## For nails and hands 

In the case when one of the important parts of your look - manicure, requires adjustments, you can use hair varnish with gloss. Preliminary you need to clean nails of leftover varnish and after splash with available hair remedy. If you have a couple of minutes, then speeding up the drying of applied varnish will help the ice bath. It takes only 2 minutes for the cold water to seal varnish and coating. Massage for only half a minute with peeling cream for face or special scrub will help to make the skin of your hands softer. After you can apply moisturizing or nourishing cream.
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## For your face 

Refreshing the skin of the face quickly and effectively will help mask. In this case, it is better left on the face mask of cosmetic clay for 5 minutes to tighten skin, pre-mixed with water to the consistency of thick sour cream. A mayonnaise mask nourishes the skin, and a mixture of olive oil, honey, and lemon juice whitens it. Get rid of eyelids edema will help simple tea bags, which it is better to soak and cool in refrigerator before using. Lemon juice will help to remove unnecessary shine of the skin. To hide shallow wrinkles help serum for the face, which includes retro-reflective pigments. Aloe-vera juice or any remedy that includes this plant will help to rid the face of night swelling and skin roughness.

TOP-4 ways to get ready in 15 minutes

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The best options for a delicate wedding manicure

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In many modern tendencies, one trend that appears on every fashion show cannot be missed. A radiant, even, perfect, healthy complexion. Yes, clean skin will always be the main trend of all time. It is an indicator of health and excellent “canvas” for makeup. How to achieve this? Creams here do not help. And cosmetic procedures will not have a lasting effect if you spoil your beauty with the wrong diet. We offer you the TOP products for healthy and clear skin.



## Nuts

Mineral deficiencies such as zinc and selenium often lead to acne. And nuts – especially pumpkin seeds and brazil nuts – help avoid such trouble. Selenium is responsible for the production of white blood cells in our body that fight infection, and vitamin E, copper, magnesium, manganese, potassium, calcium and iron are essential to maintain the protective functions of the skin.



## Broccoli

Broccoli is a favourite product of those who monitor their health but is not less useful for the skin. The trace elements and vitamins contained in broccoli help maintain healthy skin colour and repair damaged tissues. To get the most out of this product, it’s best to eat it raw or steamed.



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## Avocado

Avocado oil is considered one of the most beneficial for humans. Half an avocado a day (for example, for breakfast) helps the skin stay moisturized and radiant. And because of its high vitamin C content, this green fruit prevents skin inflammation.



## Carrot

It contains beta-carotene, which is incredibly beneficial for our skin. Our body converts beta-carotene into vitamin A, which regulates cell production and metabolism (the process by which old cells are replaced by new ones). Therefore, when you add these foods to your diet, the skin surface becomes smoother. Beta-carotene and other carotenoids, such as lutein and lycopene, can also protect and repair cells from sun damage.



## Seafood

It is rich in zinc, which is actively involved in the cell renewal process. It reduces allergic reactions of the clear skin, improves blood circulation, prevents inflammation of the sebaceous glands, slows down the growth of malignant cells. Besides, zinc fights bacteria and viruses inside the body. Zinc deficiency leads to premature ageing.



## Citrus fruits

It is a strong antioxidant for the skin, which neutralizes the inflammation in it. It evens the complexion, reduces skin pigmentation, stimulates collagen production (a building protein of connective tissue). Vitamin increases the skin’s natural resistance to the environment.



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## Fish oil

For the skin, the benefits of fish oil are invaluable. This substance can nourish and moisturize dry skin. Fish oil has a positive effect on the skin, that tends towards redness and irritation. The substance relieves inflammation and itching, has a general soothing effect. Fat is effective in the fight against pigmentation, and it also allows a little lightening of the skin.


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Regular consumption of fish oil will prevent the appearance of primary age-related changes. Also, the product will be effective in combating existing wrinkles. Because fat increases the amount of vitamin A in the body, it is possible to activate the process of skin repair at the cellular level.

Getting ready for spring: the main products for clear skin

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Some cosmetics you want to buy not only because of the excellent quality but because of the pretty design of the package. World brands offer real masterpieces. GoBeauty Blog has made a selection of 5 beauty products that are too good to use.

## Anna Sui Fantasia Mermaid

Dreamy gentle perfumed water by Anna Sui is a long-awaited continuation of the Anna Sui Fantasia series. Of particular note in this pyramid is its bottle, on the lid of which you will see a mermaid.



Peony flower inspired Christian Provenzano the perfumer to create a floral fragrance with coquettish fruit nuances. 



At first, we will feel green cardamom, covered with a bitter orange peel with a barely noticeable tangerine sweetness. Then the story is expected to turn into a floral theme, which appears from the buds of peony and sweet lychee, and white sugar jasmine. 

## Blush-petals Les Merveilleuses Laduree

Les Merveilleuses Laduree is a makeup brand produced by a well-known manufacturer of real, authentic French macaron cakes. The petals are made of fabric on which blush is applied. The realistic imitation of fresh flowers with a silky texture and elegant rose scent. When used, the product does not crumble, retains its shape and attractive appearance. 

## Clarins bronzing powder

There are four matte shades (can be mixed) in one powder. The pleasant smell resembles the aroma of honey. According to user reviews, the product is well shaded, has no redness, economical and stable (7-8 hours). The powder has a pleasant texture. In the décolleté area, it turns out perfectly.

## I Heart Revolution Chocolate eyeshadow palettes

Anyone who has ever tested I Heart Revolution will confirm that it is exactly the case when the quality far exceeds the price: a variety of shades for every taste, good textures and stability.



The Tarte Cosmetics Parkave Princess Chisel Palette has all the shades to create the right dull makeup – from the basic colour of ivory to brown with different temperature shades and finish.


Наприклад, матовий Princess Cut – це холодний тауп, ідеальний не тільки для оформлення складки повіки, а ще й для скульптурування всього обличчя.

## Guerlain Kiss Kiss Lipstick

The author’s development of Robert Grane the sculptor is its original case. It is a little black dress that every woman should have, as is the Guerlain Kiss Kiss Lipstick. Lipstick is creamy, not too dense, but not watery, and it lies well.



The texture of the lipstick sculpts the lips, even in dim shades. Kiss Kiss Lipstick has a pleasant berry aroma with vanilla flavour. Seventeen juicy shades will satisfy any taste. Special pigments give the lipstick a radiant shine.

5 beauty products to buy because of the pretty packaging

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When we rewind the beauty reel to the 1920s, the iconic era of jazz, flapper fashion, and prohibition, we find a distinct shift in the makeup industry. This golden period revolutionized women's perspectives on beauty and self-expression. The use of makeup moved from being perceived as indecent to becoming a woman's staple accessory. The 1920s brought forth bold and daring styles, the echoes of which can still be felt in today's makeup trends.



A primary motivation for this beauty metamorphosis was the cinema industry. Silent film stars like Clara Bow and Theda Bara popularized a dramatic makeup look to emphasize their expressions on the big screen. These Hollywood sirens inspired women to experiment with cosmetics, creating an obsession with mimicking their glamorous personas.



Firstly, let's talk about the canvas: the skin. The ideal complexion of the 1920s was a porcelain-like, pale skin tone. This was achieved by applying vanishing creams and powders that were popular at the time. Brands like Max Factor and Helena Rubinstein started selling commercial foundations and powders to meet the demand.



Then came the eyes, where the 1920s makeup made its most influential mark. Khol was applied liberally to outline and exaggerate the eyes, creating a smoky, sultry look. Lashes were darkened with mascara, another product popularized during this era. Silent film actresses emphasized their eyes to communicate emotion, and this translated to women's everyday makeup routines, elevating the eyes to the windows of the soul.



Eyebrows underwent a radical change, veering towards pencil-thin, long arches, often extending beyond the natural brow line. This extreme brow style contrasted sharply with the prior trend of natural, fuller brows, signifying the era's break with traditional aesthetics.
Lips took on a cupid’s bow shape, a notable characteristic of 1920s makeup. Dark reds, maroons, and plums were the popular lipstick shades, applied to make the mouth appear smaller and more defined. The lip shape was inspired by actresses like Clara Bow, whose pout became the poster image for the Roaring Twenties.



Lastly, the era was marked by the rise of the rouge. Cheeks were adorned with blush to give a youthful, healthy glow. It was applied in circular motions on the apples of the cheeks, contributing to a doll-like appearance.



The flapper style, characterized by bobbed hair, short skirts, and an attitude of audacious freedom, was complemented perfectly by the bold makeup trends. The 1920s woman was no longer hiding behind a facade of demureness. Makeup became an instrument of rebellion against societal norms and an assertion of women's independence and confidence.



1920s makeup, much like the era itself, was a celebration of individuality and transformation. It symbolized the birth of modern beauty, an evolution that has shaped our makeup culture in significant ways. Today, we see elements of this golden era reflected in bold eyeshadows, defined eyebrows, and dramatic lips. The 1920s, therefore, was not only an age of jazz and flapper style, but it was also the age when makeup broke barriers and became an essential part of a woman's expression.


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Looking to add a touch of vintage glam to your makeup routine? Try incorporating some of these iconic 1920s elements. After all, there's a reason they call them the 'Roaring Twenties' – it was an era that truly roared with style, daring, and individualism, leaving an indelible mark on the history of beauty.

Jazz Age Allure: A Look Back at the 1920s Makeup Revolution

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The cold season can be a real test for our beauty, but it also can give new opportunities for rejuvenation. It all depends on how you take care of yourself. We have prepared for you 5 the most relevant beauty tips that will help you survive the winter without compromising beauty.



## Use face creams with an SPF filter

In winter, ultraviolet activity is almost as high as in summer. Snow reflects the sun’s rays and increasing its impact. Therefore, the level of protection of the day cream should be at least 15-20 SPF. At negative temperatures, it is worth putting the funds in half an hour before going out.



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## Change your beauty habits

In the summer, we use dry blush, matte lipsticks and BB creams with a light texture to avoid excess fat on the face. In winter, dry products are best replaced by analogues with a creamy texture. This will help you to avoid trauma and drying of the dermis.



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## Nourish your skin with water

Heating devices dry the air in the room, as a result of which the facial skin becomes dry and tightened. The use of oils will help to solve the problem. They are not only effective but also pleasant: massaging with oils for the face will help relieve tension after a difficult day at work and bring thoughts in order.



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## Take care of your hair

When you are going out into the frost (–10 ° C or more), be sure to wear a hat. If you have long hair, hide it under a scarf and clothing. This will help to keep the hair alive, prevent their fragility and delamination of the tips.



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## Get an appointment to the cosmetologist

Beauty insiders recommend carrying out many cosmetic procedures in the winter. For example, anti-cellulite massage. Long clothes will help you to hide bruises that often remain from lymphatic drainage. Also, winter is the ideal period for getting rid of unwanted moles and papillomas, laser hair removal, peeling (do not forget about using SPF creams after the procedure) and skin whitening.



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When caring for yourself during the cold season, remember that not only cosmetics change people. The mandatory attribute of the beauty of every woman is a sincere smile. Smile and be irresistible!

Top 5 beauty tips for you during the winter season

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Serums are a powerful addition to any skincare routine. These lightweight, concentrated formulas can help target specific skin concerns and provide a variety of benefits. In this article, we’ll take a closer look at the power of serums and how they can transform your skincare routine.

## What are Serums?

Serums are a type of skincare product that typically contain a high concentration of active ingredients. They’re designed to be applied after cleansing and toning, but before moisturizing, to help deliver potent ingredients directly to the skin.



Serums come in a variety of formulations, including hydrating serums, brightening serums, anti-ageing serums, and more. Some serums are water-based, while others are oil-based, and they can contain a variety of different ingredients, such as antioxidants, peptides, and vitamins.

## Benefits of Serums

Serums can provide a variety of benefits for the skin, depending on their formulation. Here are some of the key benefits of serums:

1. Hydration: Hydrating serums can help boost the skin’s moisture levels, leaving it looking plump and dewy.
2. Brightening: Brightening serums can help even out skin tone and reduce the appearance of dark spots and hyperpigmentation.
3. Anti-Ageing: Anti-aging serums can help reduce the appearance of fine lines, wrinkles, and other signs of ageing.
4. Acne-Fighting: Acne-fighting serums can help reduce inflammation and prevent breakouts.
5. Firming: Firming serums can help improve skin elasticity and reduce the appearance of sagging skin.

## How to Use Serums

Serums should be applied after cleansing and toning, but before moisturizing. Apply a small amount of serum to the face, focusing on areas of concern, and gently pat it on the skin. Wait a few minutes for the serum to absorb before applying your moisturizer.



It’s important to choose a serum that’s appropriate for your skin type and concerns. If you have dry skin, look for a hydrating serum that contains ingredients like hyaluronic acid. If you’re concerned about ageing, look for a serum that contains antioxidants or peptides.



In addition to choosing the right serum, it’s also important to follow a consistent skincare routine and protect your skin from the sun’s harmful UV rays.


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The Power of Serums: How They Can Transform Your Skincare Routine

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When it comes to coloring black hair, achieving the desired shade often requires the use of an oxidizer, commonly known as developer or peroxide. Oxidizer helps activate the color molecules in the hair dye, allowing them to penetrate the hair shaft and produce the desired color change. However, determining the right percentage of oxidizer is crucial for achieving optimal results without causing damage to the hair. In this article, we'll explore the factors to consider when selecting the percentage of oxidizer for black hair coloring.

## Importance of Oxidizer in Hair Coloring

Oxidizer plays a crucial role in the hair coloring process by facilitating the reaction between the dye molecules and the hair's natural pigment. It helps open the hair cuticle, allowing the color molecules to penetrate and deposit inside the hair shaft. Additionally, oxidizer helps lighten the hair's natural pigment to achieve the desired shade, especially when going from dark to light hair colors.

## Factors to Consider When Choosing Oxidizer Percentage

- Hair Texture and Condition: The texture and condition of the hair are important factors to consider when selecting the percentage of oxidizer. Coarser or more resistant hair types may require a higher percentage of oxidizer to achieve optimal color penetration, while finer or damaged hair may benefit from a lower percentage to minimize damage.
- Desired Color Level: The desired color level or shade also influences the choice of oxidizer percentage. When lightening black hair or depositing a significantly lighter color, a higher percentage of oxidizer may be necessary to lift the hair's natural pigment and achieve the desired hue. For darker shades or toning, a lower percentage of oxidizer may suffice.
- Manufacturer's Recommendations: It's important to follow the manufacturer's recommendations when using hair dye products, including the recommended percentage of oxidizer. Different hair dye brands may have specific instructions for mixing ratios and oxidizer percentages based on their formulations and intended results.

## Recommended Percentage of Oxidizer for Black Hair

While the optimal percentage of oxidizer for black hair can vary depending on factors such as hair texture, desired color level, and manufacturer's recommendations, a common guideline is as follows:

- For lightening or significantly altering black hair color: Use a 20 to 30 volume (6% to 9%) oxidizer.
- For depositing darker or tonal colors: Use a 10 to 20 volume (3% to 6%) oxidizer.

## Importance of Patch Testing and Strand Testing

Before applying any hair dye, including those with oxidizer, it's essential to conduct a patch test to check for allergic reactions or sensitivities. Additionally, performing a strand test helps assess the color outcome and determine the appropriate processing time before applying the dye to the entire head.



Selecting the right percentage of oxidizer is crucial for achieving safe and effective results when coloring black hair. Factors such as hair texture, desired color level, and manufacturer's recommendations should be considered when determining the appropriate oxidizer percentage. By following these guidelines and conducting patch tests and strand tests, individuals can achieve beautiful, vibrant hair color without compromising the health and integrity of their hair.

Understanding the Optimal Percentage of Oxidizer for Black Hair

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Valentine’s Day is approaching, and every girl in love wants to look refined, gentle and romantic this day. Hairstyle plays an important role in creating a feminine image for the holiday of all lovers. Want to hear compliments from your loved one about your charming look? Start preparing for the holiday today. We have prepared a step-by-step guide to create a romantic hairstyle that you can do yourself at home.



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<center>photo credit: missysueblog/Instagram</center>



1. We make a side parting and braid a bang if you have one. To do this, take a strand of bang, divide it into three parts, and begin to braid a regular braid.
2. When the bang is braided, we start a waterfall braid. To do this, take the equivalent strand next to the lower strand. So we braid right up to the nape of the neck and lock it for as long as we work with the other side.
3. We do a similar braid on the other side. We divide the hair into three parts, do the classic braid and gradually remove the lower strands, removing the hair from the face.
4. Pull the strands of both braids together to make the hair a bit dishevelled.
5. When both braids are ready, fix them on the back of the head with hairpins.
6. Next, it all depends on your imagination: you can do one more braid from these two, or simply lock the strands with a decorative pin to hide the invisible ones.


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**Advice!** For the hairstyle to look even more romantic and feminine, curl the hair with a wide curler, receding 15-20 centimetres from the roots.



Watch the video instruction for hairstyle below:



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Romantic hairstyle for Valentine’s day

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Beauty brands have long been developing innovative products and marketing strategies to captivate the hearts and minds of consumers worldwide. Behind the scenes, many beauty brands have fascinating stories, unique origins, and intriguing facts that might surprise you. In this article, we will uncover five interesting facts about well-known beauty brands that you may not have known.

1. Estée Lauder's humble beginnings Estée Lauder, one of the world's most renowned beauty brands, was founded by Josephine Esther Mentzer in 1946. She started the company in her kitchen, initially selling just four skincare products. Mentzer believed in the power of word-of-mouth advertising and would give out free samples to attract new customers. Today, Estée Lauder is a global powerhouse, owning numerous popular brands such as MAC, Clinique, and Bobbi Brown.
2. L'Oréal's scientific roots L'Oréal, one of the largest cosmetics companies globally, has its origins in science. In 1909, a young French chemist named Eugène Schueller developed a hair dye formula called "Auréale." Schueller's invention laid the foundation for the L'Oréal brand, and he continued to prioritize scientific research and development throughout the company's growth. Today, L'Oréal invests heavily in research and innovation, with over 4,000 researchers working in 21 research centers worldwide.
3. The Body Shop's activism and ethical values The Body Shop, founded by Anita Roddick in 1976, is a pioneer in the world of ethical beauty. Roddick believed that businesses should be a force for good and built her company around strong ethical values. The Body Shop was one of the first brands to advocate against animal testing and promote fair trade and environmental sustainability. The company's commitment to these values has remained strong, inspiring many other beauty brands to follow suit.
4. NARS' iconic product names NARS, a high-end makeup brand founded by makeup artist François Nars in 1994, is known for its provocative and cheeky product names. Some of its most famous products, like Orgasm blush and Deep Throat blush, have generated buzz and controversy over the years. According to François Nars, these names are meant to make people smile and break away from the traditional, conservative approach to makeup marketing.
5. MAC's commitment to social causes Make-up Art Cosmetics, better known as MAC, was founded in 1984 by makeup artist and photographer Frank Toskan and beauty salon owner Frank Angelo. From its inception, MAC has been deeply committed to social causes. In 1994, the brand established the MAC AIDS Fund to support people affected by HIV/AIDS worldwide. The fund is primarily financed through the sales of MAC's VIVA GLAM lipsticks, with 100% of the selling price going towards the cause. To date, the MAC AIDS Fund has raised over $500 million.


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Behind every beauty brand lies a unique story and a set of values that shape its identity. These five interesting facts about beauty brands offer a glimpse into the history, innovation, and social impact that has defined the industry. By learning more about these brands, we can better understand their missions and appreciate the passion and creativity that goes into creating the products we love.

5 interesting facts about beauty brands you might not know