Unveiling Beauty Secrets: Top 5 Beauty Brands in Serbia | GoBeauty
Unveiling Beauty Secrets: Top 5 Beauty Brands in Serbia, Photo 2038

08 February 2021

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Unveiling Beauty Secrets: Top 5 Beauty Brands in Serbia

Serbia, a country known for its rich history and vibrant culture, is also making a name for itself in the global beauty industry. Serbian beauty brands are unique, often merging traditional knowledge with modern formulations, utilizing local natural resources, and focusing on sustainability. Here are the top five Serbian beauty brands that have been capturing the attention of beauty enthusiasts.

Aura Cosmetics

One of the most popular makeup brands in Serbia, Aura Cosmetics, is celebrated for its high-quality products at accessible price points. The brand offers a broad range of cosmetics from foundations, concealers, and lipsticks, to eye and brow products, ensuring there is something for everyone. With its focus on catering to diverse beauty needs and its commitment to continuous innovation, Aura Cosmetics has firmly established itself in the Serbian beauty scene.

Alverde

Although Alverde is a brand of German origin, it has been wholly embraced by the Serbian market due to its focus on natural, organic ingredients. Available through DM-drogerie markt stores, Alverde offers an array of skincare and makeup products that are free from synthetic fragrances, colors, preservatives, and silicones. It has won over Serbian consumers with its commitment to sustainability and cruelty-free practices.

Afrodita Cosmetics

Afrodita Cosmetics, though initially from Slovenia, has gained immense popularity in Serbia and beyond due to its effective and affordable skincare products. They are especially loved for their 'Hydra Thermal' and 'Clean Phase' lines, which cater to a variety of skin types and concerns. The brand prides itself on using high-quality natural ingredients and keeps its products free from harmful chemicals.

Magaza

Magaza is a Serbian brand that produces handmade soaps and skincare products with a focus on using local, natural ingredients. Their line of beautifully crafted soaps, creams, balms, and oils are free from synthetic additives, and many of their products are suitable for vegans. With their commitment to sustainability and artisanal quality, Magaza has become a favorite amongst those who prefer all-natural skincare.

Stella Natural Cosmetics

Stella Natural Cosmetics is an artisanal brand known for its range of handcrafted skincare and body care products. The brand uses high-quality botanicals, essential oils, and clays, offering items free from synthetic ingredients, parabens, and artificial fragrances. Products from Stella Natural Cosmetics are loved for their gentle yet effective nature, appealing to those seeking simple, honest skincare.


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Serbian beauty market offers a plethora of innovative brands that focus on natural ingredients, sustainability, and cater to various beauty needs. Whether you're looking for a new cosmetic line, skincare regimen, or artisanal soaps and oils, these Serbian brands offer a distinctive beauty experience worth exploring.