Discovering the Best Cosmetic Brands in the Philippines | GoBeauty
Discovering the Best Cosmetic Brands in the Philippines, Photo 3395

06 April 2023

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Discovering the Best Cosmetic Brands in the Philippines

The Philippines, a tropical paradise known for its stunning landscapes and warm hospitality, is also home to a thriving beauty industry that celebrates diversity and creativity. With a rich tapestry of local and international brands, the Philippine cosmetic market offers a plethora of options for beauty enthusiasts seeking high-quality products that cater to their unique needs and preferences. In this article, we'll explore some of the top cosmetic brands in the Philippines that have captured the hearts of consumers nationwide.

1. Vice Cosmetics

Vice Cosmetics is a homegrown Filipino brand that has quickly risen to prominence for its inclusive range of makeup products and empowering message of self-expression. Founded by popular television host and beauty icon Vice Ganda, Vice Cosmetics offers a diverse selection of lipsticks, eyeshadows, and face powders in vibrant shades and playful packaging. With its affordable prices and trend-forward formulations, Vice Cosmetics has become a favorite among Filipinos of all ages.

2. Ever Bilena

Ever Bilena is a household name in the Philippine beauty industry, known for its extensive range of cosmetics and skincare products at affordable prices. Established in 1983, Ever Bilena has earned a reputation for quality and reliability, offering everything from foundations and concealers to lipsticks and eyeliners. With its wide distribution network and strong brand presence, Ever Bilena continues to be a top choice for budget-conscious consumers seeking value and performance.

3. BLK Cosmetics

BLK Cosmetics is another Filipino beauty brand that has made waves with its minimalist aesthetic and high-quality products. Founded by actress and entrepreneur Anne Curtis, BLK Cosmetics offers a range of makeup essentials designed to enhance natural beauty and inspire confidence. From matte lipsticks and liquid eyeliners to complexion-perfecting foundations, BLK Cosmetics caters to modern Filipinas looking for effortless beauty solutions that complement their lifestyle.

4. Happy Skin

Happy Skin is a Philippine beauty brand known for its skincare-infused makeup products that prioritize both beauty and wellness. Founded by beauty enthusiasts Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo, Happy Skin offers a range of gentle and nourishing makeup formulations enriched with skin-loving ingredients. From hydrating lipsticks and cushion foundations to brightening concealers and tinted moisturizers, Happy Skin products are designed to promote healthy and radiant skin while providing long-lasting color and coverage.

5. Sunnies Face

Sunnies Face is a modern beauty brand that has gained a cult following for its minimalist approach to makeup and chic packaging. Founded by fashion and lifestyle brand Sunnies Studios, Sunnies Face offers a curated selection of makeup products inspired by the effortless beauty of California living. With its focus on high-quality ingredients and on-trend colors, Sunnies Face has become a go-to brand for Filipinas seeking Instagram-worthy makeup looks that are both easy to achieve and effortlessly chic.


The Philippines boasts a vibrant beauty landscape teeming with homegrown brands that cater to the diverse needs and preferences of consumers. From inclusive shade ranges to innovative formulations, Filipino cosmetic brands continue to push boundaries and redefine beauty standards, inspiring confidence and self-expression among beauty enthusiasts nationwide. Whether you're looking for budget-friendly basics or luxury indulgences, the Philippines offers a treasure trove of cosmetic brands that celebrate beauty in all its forms.