On the bright side: bleached hair care rules

Finally, an old dream has come true, and you conquer the world and hearts with platinum blonde or flaunt bright reflections of balayage. Unfortunately, without proper care, bleached hair is guaranteed a sad ending. How to properly care for bleached hair and capricious blonde, so that it does not turn into a porous and dry washcloth? This is stated in our new article.

Why bleached hair needs special care

Colourists claim that blonde is a beauty that requires sacrifice. And they are, as always, right. Here is what happens during the lightening dyeing procedure:

• the cuticle loosens under the influence of alkali;
• natural pigment loses its natural colour;
• the hair becomes lighter but more porous;
• the keratin structure of the hair shaft is damaged.

Of course, to a greater extent, the structure of the locks is damaged by discolouration, especially if your hairstylist has not performed the bonding procedure. But simple lighting with blonding dyes, as well as partial lighting in the techniques of ombre, and balayage, also does not go unnoticed. That is why you need to treat your blonde as the crown of Miss World and take care of it at home, in the salon, on vacation – always and everywhere. Careful care and our instructions will help you fall in love with your hair again, even if it is far from perfect now.

How to care for bleached hair

Use toners

If you do not want to become the owner of yellowed curls, it's time to add to your blonde care toning products with purple or blue pigments. One of the most common products for caring for cold light hair tones is tinted shampoo. These products are used 1-2 times a week and give an extra dose of cold pigment that nourishes your shade.

You can also use tinted balms, but if you keep them on your hair, there is a chance that they will acquire a light purple hue. Therefore, "beginners" hairstylists recommend using only shampoos at home.

Nourish the hair

After colouring, take care of nourishing and moisturizing the hair. They need it much more than uncoloured hair. Therefore, a couple of times a week make nourishing masks, use natural oils and do not forget about conditioners and serums. Otherwise, the hair will become dry and porous, and this will lead to rapid leaching of pigment. As a result, re-dyeing will have to be done faster than planned, which will not affect the hair in the best way. Apply moisturizers only along the length of the hair and in any case not at the root.

Protect from the sun

Ultraviolet rays harm not only the skin but also the colour and structure of the hair. In winter, the radiation level is much lower than in summer, but do not neglect sunscreen if you are blonde. The more tones your locks are lightened, the more fragile they become because of the influence of environmental factors. When it snows, it will double the reflection of the sun's rays. Therefore, it is very important to use hair care products that contain UV filters. If you use a hairdryer, be sure to apply special products before drying. Bleached hair becomes more brittle and fragile and under the influence of high temperatures can also lose its original shade, which will worsen the situation. Moisturizing sprays, creams or oils with the function of protection against hot tools are suitable. Some brands have products that are designed specifically for bleached or coloured hair.

Use keratin products

Bleached hair needs keratin. It is a structural protein that our hair loses as a result of dyeing. Keratin chains are destroyed, and voids remain in the hair shaft. Therefore, we must fill the gaps. And only keratin is suitable for this. Of course, now we are talking about keratin as an active ingredient in cosmetics (not a procedure itself).